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Brief interview with Macworld/iWorld organizer Paul Kent, who talks about rebranding the show for 2012.
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so uh this is Leander from uh Cult of
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mac and I'm here with Paul Kent the
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organizer of meld uh we're here just
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before the uh the show opens it opens
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tomorrow and I was going to ask Paul a
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couple of questions about the show so
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Paul you're saying this year that it has
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um a different Focus well I mean the
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focus is evolved I mean really what we
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are we are an Apple fan lifestyle Show
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Business to Consumer you know it it's
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one of the last populist open to the
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public technology events and so that's
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really what's unique about this it's
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it's really about people celebrating
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their enjoyment of Apple products
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through performances through product
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Discovery through learning how to use
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stuff better so we say it's the ultimate
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Ian event that's really what our mission
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is right so uh and you've changed the
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course the days it runs Thursday through
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Saturday now so you get more of the
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public in on a Saturday that's right
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again it's all about building something
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that is accessible for consumers and so
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having a Saturday is really important
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and is that a tough sell though because
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um you know consumers uh uh aren't you
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know they can't get that that bus to pay
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uh to to send to a show like this and
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you got to you know people paying out of
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their own pocket is that a big challenge
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um I wouldn't say it's a challenge we
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had to redesign the philosophy of the
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right so as opposed to just being about
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big booths I mean remember the thing
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about large exhibitors is they really
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want to find people are going to buy a
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thousand of their widgets not one of
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their widgets right so the philosophy of
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the show but the flip side of that is
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we're an awesome place where these app
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developers come you know they come and
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very simple for them they don't need to
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know about trade shows they come with
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their iPad or their iPhone they pop up
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and they're ready to show so it's a
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great environment for the little guys to
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come and show their product so we've got
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wonderful big manufacturers I mean PK
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audio's here HPS here so there's a lot
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of big interesting stuff to find but
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also there's all of the cool Innovative
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small companies that are here so right
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yeah and it's a pretty healthy ecosystem
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isn't it this B bu up around these
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products so you know we have about 150
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app developers here whether they're OS
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10 app developers or IOS app developers
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and I guess you know that's really great
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and representative but I guess what
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there's 500,000 apps on the App Store
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now so we have a lot of upside to go for
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okay good well uh I love the show and
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I'm glad to see uh you know that you're
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uh Contin to make a success for it so
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best of luck thank you very much okay
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thanks all right
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