iPhone 5 Promotional Video
Mar 11, 2025
For more iPhone 5 coverage, check out http://www.cultofmac.com
View Video Transcript
0:01
when you think about your iPhone it's
0:04
probably the object that you use most in
0:06
your life it's it's the product that you
0:09
have with you all the time with this
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unique relationship people have with
0:15
their iPhone we take changing it really
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seriously we don't want to to just make
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a new phone we want to make a much
0:24
better
0:25
phone iPhone 5 is the result of this
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approach it's being completely
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redesigned and for the first time ever
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we've increased the size of the
0:37
display by making the screen taller but
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not wider you can see more of your
0:42
content but still comfortably use it
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with one hand and yet even with the
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larger display iPhone 5 is the thinnest
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lightest iPhone we've ever
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built to achieve a design this then we
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had to look at making many of the
0:59
components inside the design smaller
1:01
it's actually 18% thinner and 20%
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lighter than the previous iPhone it took
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an incredible cross collaborative effort
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to do this from the beginning we knew we
1:13
wanted to bring LTE to the iPhone what
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LTE does is it enables really fast
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downloads over your cellular network
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you'll notice a big difference compared
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to previous network connectivity in fact
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LTE can actually be faster than the
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average Wi-Fi connection at home the
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conventional approach of Designing LTE
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into a world phone uses two chips with
1:37
the new iPhone both voice and data
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technology are combined onto a single
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chip this is one of the real
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breakthroughs that enables iPhone 5's
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thin design we're also introducing an
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allnew apple designed A6 chip it
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delivers performance that's up to twice
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as fast as the previous generation
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you'll experience a big increase in
2:00
speed in everything you use your iPhone
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for especially in the way it delivers
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more detail and boosts frame rates in
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graphics intensive apps the A6 chip is
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so power efficient that it increases
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performance while also increasing its
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battery life given the dimensions of the
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new phone and all the capability that we
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wanted to add we need to Dem manage
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space inside the phone very carefully
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we've created the new much smaller
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lightning connector
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It's All Digital so it's designed for
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today's uses and we made it reversible
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so it fits either way we also move to a
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sapphire lens cover which is thinner and
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more durable than the previous
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coverglass this really protects the
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Optics and keeps your photos looking
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great I don't think the level of
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invention has ever been matched by any
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other product we've done the seamless
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integration between hardware and
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software makes everything you do on
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iPhone 5 just feel more fluid responsive
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and fast and with its amazing display
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you just feel like you can do more it's
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great for watching HD videos and full
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wide screen and in portrait mode iPhone
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5 still fits so comfortably in your
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[Music]
3:17
hand our all new maps application is
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fantastic if you look at things like
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flyover it's a completely different
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experience than you've ever had before
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in maps and using turn-by-turn spoken
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directions makes it really easy to get
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where you're going turn left onto
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Lombard
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Street then turn right onto vaness
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Avenue the Panorama feature is simply
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awesome you can capture a panoramic
3:48
photo just by moving your camera through
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the
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scene once you're done the app combines
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what you captured into one beautiful
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panoramic
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shot and now Siri can do more for you
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you can get sport scores and team
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schedules Siri can also find places to
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eat and even help you make a
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reservation Facebook is now integrated
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right into iOS 6 so you can post photos
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or share anything else you want to
4:18
directly from your
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apps and now you can make a FaceTime
4:22
call right over the cellular network so
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no matter where you are you're always
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able to see the ones you love
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along with the experience of actually
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using it what makes iPhone 5 so unique
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is how it feels in your hand the
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materials it's been made with the the
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remarkable Precision with which it's
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been built never before have we built a
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product with this extraordinary level of
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fit and finish we've developed
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manufacturing processes that are our
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most complex and ambitious
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starting with the aluminium we machine
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all of the surfaces of the enclosure we
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then polish and texture them we then use
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crystalline diamonds to cut the shamas
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it's so exact that you're left with a
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near mirror finish these techniques
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create a dramatic distinction between
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the product's lightly textured back and
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its highly polished chamford
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Edge this manufacturing Precision
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extends the these many pieces seamlessly
5:31
come together the inlay of the product
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is matched to the housing through a
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highly sophisticated
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process with the parts on a conveyor two
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high powerered cameras take pictures of
5:45
the housing an instantaneous analysis is
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done and then the best match out of a
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possible
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725 Cuts is determined the variances
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from product to product we now measure
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in microns we believe that going to such
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extreme lengths is the only way that we
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can deliver this level of
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quality to create the new
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iPhone we began with a design that we
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really loved but to build it to
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implement it we had to look Way Beyond
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what we knew to be possible it took all
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of our learning our best
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thinking to realize something so simple
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so clear and yet so truly
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[Music]
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extraordinary
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