What to Expect from Apple's AI | CultCast Analysis
Apr 30, 2024
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0:00
Okay, speaking of AI, let's wrap up the AI conversation
0:04
with some new AI stuff coming to an iPhone near you, Lewis
0:07
Maybe, possibly. Yeah, so Apple supposedly plans to announce a series of new tools based on generative AI
0:15
at WWDC24 as part of iOS 18, including, you won't believe it, a revamped version of Siri
0:22
This is the one, Lewis, this is gonna be the one. Oh, this is the one that's gonna work
0:26
This information comes from the latest edition of the Power On newsletter written by our very favorite
0:32
Bloomberg reporter, Mark Gurman. Close friend of the show, Mark Gurman. So, Gurman says the company's been testing
0:38
its AJAX large language model since early 2023 and is considering using it to add auto-completion
0:45
and auto-summarizing features to its core apps, as well as its productivity suite
0:52
including pages and keynote. A new version of Xcode will apparently feature AI
0:57
for code completion? Yeah. What could go wrong with AI writing all your code
1:03
Hey, I think ChatGPT does it pretty well. Microsoft's building Copilot to help with coding
1:08
Everyone's doing this. I think eventually, the AI might be the only developer
1:13
except for the developers working on AI. Here's the thing I'm really waiting for
1:17
It's also looking at integrating AI into Apple Music to automate playlist creation in addition to using
1:24
using somehow this AI technology to troubleshoot problems for people with AppleCare
1:29
So now, instead of talking to a person, maybe you'll be talking to an AI, and you know, that may
1:34
you could see how that could actually maybe work. Hey, did you try this
1:38
Because they're, I mean, they're already basically using AI. They're just like reading from a script, right
1:44
That you call up and say, hey, my Apple Watch is doing this. And they, they go, you know, find the correct page
1:49
and you should do this, right? I mean, that's, if they can automate that, I mean, why not
1:55
I mean, the first- That is something that AI is good at too, is taking a large volume of information
2:00
and synthesizing it into solutions that might actually work for you. Like if it knows that things are working for you
2:04
Giving what you want immediately. That's, that's, that's, yeah, that might, that might be true
2:09
Gurman, Gurman thinks that the quote, the totality of Apple's generative AI vision
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will take at least into 2025 to fully scale. You know, so, yeah, what a surprise
2:20
I mean, as he points out, Apple's way, way, way behind on, on the whole AI train
2:27
Personally, I don't have a whole lot of confidence in their ability to catch up immediately
2:32
You know, AI generated playlists on Apple Music. I mean, it, it can't even give me
2:38
the exact song I asked for reliably. So I'm not that excited about what kind of amazing playlists
2:46
it's going to generate for me. Autocomplete on my iPhone still regularly doesn't know
2:51
what follows the word Louis. What could it possibly be? What could it be
2:57
World's biggest mystery. So, you know, I mean- Don't get me started on that, Louis
3:01
Don't get me started on that. Apple's got all those, all these problems with what they already have. All these, you know, these, the AI that's already
3:07
or machine learning that's already working on these devices. It's already, you know, for whatever reason
3:12
if it's, everybody always says it's because Apple's so privacy concerned and, you know
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they've got the AI, the machine learning working on device. They're not like sending it off to the cloud
3:21
They want to be very, which is great, laudable. But you know, I also wish that it knew that
3:26
a logical thing to follow Louis was Wallace, especially when the first two letters
3:31
typed in after Louis are W-A. What could it be? Walrus. What could I possibly be meaning to type
3:38
for the 900th time on my iPhone? I know, that's the one thing about Siri that really
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it shouldn't surprise me because we've been using Siri for so long, but it still surprises me is how it will take a word that's so obvious
3:52
and change it into something that contextually makes absolutely no sense. And it just doesn't know that
4:00
And that's something that Google has no problem with. Amazon has no problem with, but Apple really struggles with
4:08
Well, supposedly, you know, I mean, Tim Cook has been talking about AI and actually mentioning it
4:16
as well, responding to questions, right? I mean, people are hassling him all the time now, like, hey, where's the AI
4:20
And his response is basically, oh, well, you know, we've got AI at all of our stuff
4:24
Oh yeah. And we're definitely looking into it, right? So, well, we'll see, we'll see
4:29
I hope to God they fix it. I hope they make it better
4:33
It would be awesome if you could say, just speak out a simple command
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That's the dream. And have it happen reliably. But, I mean, the results so far
4:45
don't make me super confident
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