What Steve Jobs’ Giant Spaceship Reveals About Apple

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spaceshipapple

We Apple watchers are forever reading whatever tea leaves are available to divine Apple’s intentions, vision and plans for the future. This is increasingly important because Apple’s products are not only growing across the board in market share, but those products are arguably the most influential in shaping the direction of the entire industry.

Steve Jobs’ presentation to the Cupertino City Council this week looked like a company CEO requesting approval for a construction project. But for Apple watchers, it was Christmas.

In Apple’s breathtaking plans for a spectacular new campus was revealed everything you really need to know about Apple – and the Apple-dominated future of consumer technology.

Here’s what Apple’s plans to build a giant spaceship campus tell us.

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