Apple reportedly hopes to make a big splash at your local movie theater in the very near future. The company supposedly will spend $1 billion to make films for the big screen.
These also will appear on the Apple TV+ streaming service, of course.
Apple wants to be a big-time movie producer
Apple already makes movies that appear in theaters. The most recent was Sharper, which had its theatrical release February 10, 2023. And an earlier one made a big splash: CODA won an Oscar for Best Picture.
But the iPhone-maker is getting serious about in-theater movies, according to a report from Bloomberg. Its new scheme to grow the Apple TV+ subscriber base involves spending $1 billion making movies for theaters.
“Apple has approached movie studios about partnering to release a few titles in theaters this year and a slate of more films in the future,” notes Bloomberg.
At the beginning, Apple will focus on films already in production:
- Killers of the Flower Moon from Martin Scorsese and starring Leonardo DiCaprio
- Argylle, a star-studded spy thriller
- Napoleon from director Ridley Scott and starring Joaquin Phoenix
The goal is “to put movies in thousands of theaters for at least a month,” according to Bloomberg. Previous films from the Mac-maker received short runs in a just few theaters scattered around the United States.
Theaters to streaming
Despite the theatrical push, Apple’s primary focus will remain on its streaming service. In-theater movie releases will essentially serve as big-screen ads for Apple TV+.
The company might have pursued this strategy earlier, but the COVID-19 pandemic shut down theaters around the world shortly after the streaming service debuted in late 2019.
Ed Hardy has been writing full-time about tech for 26 years, and using it for much longer than that. His intro to Apple was a Macintosh SE/30 (which he still has), but now he uses a 13-inch iPad Pro as his primary computer.
That’s because he’s a “tablet first” type of guy. Rather than use a Macbook, he connects a keyboard case to the iPad. And instead of a desktop Mac, he connects his tablet to a 27-inch display and full-size keyboard. (So don’t try to tell him that everyone has to use a Mac to be productive.)
Before coming to Cult of Mac, Ed wrote for NotebookReview, TabletPCReview and Brighthand, as well as other sites.
