With the global pandemic causing many students to rely on remote learning, it’s not a great time to be in higher education. But there is one small bright spot: Cupertino just doubled the free trial period for Apple Music for students in select countries.
Instead of the standard three-month trial, students in higher education can now get six months before they must shell out a monthly fee. The extended trial, only available to new Apple Music customers, runs through April 30.
It is available in multiple countries including (deep breath) Armenia, Australia, Austria, Azerbaijan, Belgium, Brazil, Chile, Denmark, Egypt, France, Germany, India, Indonesia, Israel, Italy, Japan, Jordan, Kazakhstan, Lebanon, Malaysia, Mexico, Moldova, Netherlands, Nigeria, Norway, Philippines, Poland, South Korea, Romania, Russia, Saudi Arabia, Singapore, Slovenia, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Thailand, Turkey, United Kingdom, Ukraine, United Arab Emirates, Canada, and the United States.
Exact requirements may vary from market to market, but you can find out more here.
Good value for students
Apple already offers a pretty good Apple Music deal for students. The streaming service usually costs $9.99 per month. Students, however, get it for just $4.99, with Apple TV+ currently thrown in for free.
Cupertino has long courted the student market for a few reasons. One is historical: Apple took off among the student demographic long before it did other markets. Before you saw iMacs as a staple of offices everywhere, the Macintosh made a splash on university campuses.
The second reason is likely related to the fact that students can serve as a tastemakers. Products that catch on among that demographic often filter out to age brackets both younger and older. Currently, Apple Music is battling it out with Spotify to be the No. 1 music streaming service. Offering students a competitive deal seems like a good way to win them over.
The final reason is the old “hook ’em young” idea. Giving students cheap access to Apple Music doesn’t cost Cupertino too much. But if those same students stick with Apple Music for years, Apple’s got plenty to gain.
Source: The8-bit
Via: 9to5Mac
