Mocking Apple keynotes is probably about the laziest advertising trope you’re likely to see. But that doesn’t stop attempt after attempt after attempt by companies to copy it.

The latest to try and rinse the remaining laughs out of the concept is Budweiser company AB InBev and their new ad for limited edition Busch Light Apple. It’s an apple-flavored drink, which makes it all too easy to picture how some tired group of copywriters sitting around at 4.45pm threw up their hands and said, “Why don’t we do it as an Apple parody?”

Does it raise the slightest smile? Check it out below to find out.

An update to Apple’s free iOS alternative to Powerpoint allows iPad users with an Apple Pencil to easily draw an animation path for any object in Keynote.

At the same time, quite a few features were added to this software and the other iWork applications, Pages and Numbers.

Watching Monday morning’s “It’s show time” keynote, I was struck by how much Tim Cook is stamping his values on what Apple is doing.

While writing a book about Cook last year, I accidentally stumbled on six values he has been championing at Apple:

• Accessibility
• Education
• Environment
• Inclusion and diversity
• Privacy
• Supplier responsibility

These are the things Cook has been pushing internally since taking over from Steve Jobs in 2011. These are the priorities of his leadership, reflecting the things he wants to get done and the internal values that guide what Apple employees do and how they do it.

Monday’s keynote was a chance to witness these values in action, to see the kinds of products and services his priorities are helping to create.

Whether you’re making a presentation at work, at school, or just to share cool ideas, slideshows are a critical tool. But they can also be a hassle to create, and with everything else that goes into making a great presentation, slideshows can also feel like a distraction. So it’s nice to have a tool for making the process easier.

Didn’t catch the live blog of Apple’s keynote this morning? Don’t worry. The livestream has just been posted.

Apple’s first big event of 2018 is practically here! Unlike most Apple keynotes, today’s “field trip” education-oriented event in Chicago won’t be streamed live.

Don’t worry. Cult of Mac will be in attendance and we’ll be live blogging everything with up-to-the-minute info on all the new goodies. Not only is Apple expected to preview some new educational software, but we could also see a new iPad, improved Apple Pencil and maybe even a new MacBook Air.

The keynote starts Tuesday, March 27, at 10 a.m. Central time. So save this page and get ready for Apple’s most mysterious event in years.

Apple’s first ever keynote at the Steve Jobs Theater last Tuesday was one for the ages as the company took the wraps off some of its most innovative products ever. There was a lot to unpack in Apple’s two-hour long keynote, so we’ve broken down the highlights on all the new products.

In this week’s issue of Cult of Mac Magazine, you’ll find those stories and more. Get the latest on the new iPhone X, iPhone 8 and Apple Watch Series 3. And discover how to buy iPhone X without breaking the bank. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

Apple’s futuristic iPhone X was revealed less than 24 hours ago, but it’s taken the internet no time at all to lambast it with a series of jokes and parody videos.

Skewering the worst new iPhone features is a time-honored tradition after an Apple keynote, and YouTuber jacksfilms has come out with one of the most hilarious parodies we’ve seen yet. The short video takes iPhone X to task for adding its silly notch and ridiculous 3D emoji instead of other, more useful features.

Prepare to laugh your animoji face off.

The biggest Apple keynote of 2017 is just a few short days away on September 12. And according to the rumors, its going to be one of the most memorable tech events in years. This Tuesday, be sure to check out our coverage of this not to be missed event!

In this week’s issue of Cult of Mac Magazine, you’ll find that story and more. Learn how to maximize the money you get when selling your old iPhone. And discover a way to install a headphone jack in the iPhone 7. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

It’s looking increasingly likely that Apple’s next big iPhone unveiling will happen on September 12.

Following a rumor last week that circled the second Tuesday of September as the date for the big iPhone 8 keynote, two more reports from reliable sources have practically confirmed that the next Apple smartphone will be revealed in just two weeks.