Live blog: Apple’s first big product unveiling of 2018

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Apple Education Event invitation
Apple is focusing on students and teacher for its first keynote.
Photo: Apple

Apple’s first big event of 2018 is practically here! Unlike most Apple keynotes, today’s “field trip” education-oriented event in Chicago won’t be streamed live.

Don’t worry. Cult of Mac will be in attendance and we’ll be live blogging everything with up-to-the-minute info on all the new goodies. Not only is Apple expected to preview some new educational software, but we could also see a new iPad, improved Apple Pencil and maybe even a new MacBook Air.

The keynote starts Tuesday, March 27, at 10 a.m. Central time. So save this page and get ready for Apple’s most mysterious event in years.

Cult of Mac Magazine: Everything Apple unveiled this week, and more!

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cover
There was a lot to unpack in Apple’s two-hour long keynote, so we’ve broken down the highlights on all the new products.
Photo: Ste Smith/Cult of Mac

Apple’s first ever keynote at the Steve Jobs Theater last Tuesday was one for the ages as the company took the wraps off some of its most innovative products ever. There was a lot to unpack in Apple’s two-hour long keynote, so we’ve broken down the highlights on all the new products.

In this week’s issue of Cult of Mac Magazine, you’ll find those stories and more. Get the latest on the new iPhone X, iPhone 8 and Apple Watch Series 3. And discover how to buy iPhone X without breaking the bank. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

Hilarious iPhone X parody ad skewers Apple’s $1,000 emoji machine

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animoji
Are Apple's animoji a must-have feature?
Photo: Apple

Apple’s futuristic iPhone X was revealed less than 24 hours ago, but it’s taken the internet no time at all to lambast it with a series of jokes and parody videos.

Skewering the worst new iPhone features is a time-honored tradition after an Apple keynote, and YouTuber jacksfilms has come out with one of the most hilarious parodies we’ve seen yet. The short video takes iPhone X to task for adding its silly notch and ridiculous 3D emoji instead of other, more useful features.

Prepare to laugh your animoji face off.

Cult of Mac Magazine: What to expect from Apple’s most important keynote in years

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cult of mac magazine
When Tim Cook and Co. take the stage at the Steve Jobs Theater on September 12, we expect them to unveil not one, not two, but three new iPhones.
Photo: Ste Smith/Cult of Mac

The biggest Apple keynote of 2017 is just a few short days away on September 12. And according to the rumors, its going to be one of the most memorable tech events in years. This Tuesday, be sure to check out our coverage of this not to be missed event!

In this week’s issue of Cult of Mac Magazine, you’ll find that story and more. Learn how to maximize the money you get when selling your old iPhone. And discover a way to install a headphone jack in the iPhone 7. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

Apple’s September 12 keynote is all but confirmed

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Tim Cook
Tim Cook and Co. are ready to take the wraps off the next great iPhone.
Photo: Apple

It’s looking increasingly likely that Apple’s next big iPhone unveiling will happen on September 12.

Following a rumor last week that circled the second Tuesday of September as the date for the big iPhone 8 keynote, two more reports from reliable sources have practically confirmed that the next Apple smartphone will be revealed in just two weeks.

iOS 11 brings big UI changes, smarter Siri and much more

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iOS 11 is Apple's biggest update in years.
iOS 11 is Apple's biggest update in years.
Photo: Apple

Developers received an early look at iOS 11 today, Apple’s next big update for iPhones and iPads that adds a host of new features and user-interface changes to make iOS devices better than ever.

“Today we’re going to take the world’s best and most advanced operating system and turn it up to 11,” said Tim Cook.

Why new MacBook Pro took so long to make

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The new MacBook Pro has a bit of iOS inside.
The new MacBook Pro has a bit of iOS inside.
Photo: Apple

The technology behind the Touch Bar on the new MacBook Pro couldn’t have been possible if Apple didn’t already make iOS devices, according to Apple’s VP of Software engineering, Craig Federighi.

After helping reveal the new MacBook Pro during Apple’s “Hello Again” keynote, Federighi explained to YouTuber Marques Brownlee that even though Touch Bar seems like an obvious evolution, Apple didn’t want to just slap a touchscreen on the MacBook and call it good. So the company spent years making sure Touch Bar would be something you’ll want to use immediately.

Miss Apple’s MacBook Pro keynote? Stream it!

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Tim Cook was short on surprises at the 'Hello Again' keynote.
Tim Cook was short on surprises at the 'Hello Again' keynote.
Photo: Apple

Apple debuted the all-new MacBook Pro and its gorgeous Touch Bar at an event this morning, but if weren’t able to catch the action at work, you can now watch all the videos online.

The full video for the “Hello Again” keynote can be streamed from Apple’s website. Apple also uploaded five new videos to YouTube featuring the history of the MacBook Pro, the new Touch Bar and Accessibility features.

Watch them all below: