Apple keynote

Mocking Apple keynotes is probably about the laziest advertising trope you’re likely to see. But that doesn’t stop attempt after attempt after attempt by companies to copy it.

The latest to try and rinse the remaining laughs out of the concept is Budweiser company AB InBev and their new ad for limited edition Busch Light Apple. It’s an apple-flavored drink, which makes it all too easy to picture how some tired group of copywriters sitting around at 4.45pm threw up their hands and said, “Why don’t we do it as an Apple parody?”

Does it raise the slightest smile? Check it out below to find out.

An update to Apple’s free iOS alternative to Powerpoint allows iPad users with an Apple Pencil to easily draw an animation path for any object in Keynote.

At the same time, quite a few features were added to this software and the other iWork applications, Pages and Numbers.

Watching Monday morning’s “It’s show time” keynote, I was struck by how much Tim Cook is stamping his values on what Apple is doing.

While writing a book about Cook last year, I accidentally stumbled on six values he has been championing at Apple:

• Accessibility
• Education
• Environment
• Inclusion and diversity
• Privacy
• Supplier responsibility

These are the things Cook has been pushing internally since taking over from Steve Jobs in 2011. These are the priorities of his leadership, reflecting the things he wants to get done and the internal values that guide what Apple employees do and how they do it.

Monday’s keynote was a chance to witness these values in action, to see the kinds of products and services his priorities are helping to create.

Whether you’re making a presentation at work, at school, or just to share cool ideas, slideshows are a critical tool. But they can also be a hassle to create, and with everything else that goes into making a great presentation, slideshows can also feel like a distraction. So it’s nice to have a tool for making the process easier.

Didn’t catch the live blog of Apple’s keynote this morning? Don’t worry. The livestream has just been posted.

Apple’s first big event of 2018 is practically here! Unlike most Apple keynotes, today’s “field trip” education-oriented event in Chicago won’t be streamed live.

Don’t worry. Cult of Mac will be in attendance and we’ll be live blogging everything with up-to-the-minute info on all the new goodies. Not only is Apple expected to preview some new educational software, but we could also see a new iPad, improved Apple Pencil and maybe even a new MacBook Air.

The keynote starts Tuesday, March 27, at 10 a.m. Central time. So save this page and get ready for Apple’s most mysterious event in years.

Apple’s first ever keynote at the Steve Jobs Theater last Tuesday was one for the ages as the company took the wraps off some of its most innovative products ever. There was a lot to unpack in Apple’s two-hour long keynote, so we’ve broken down the highlights on all the new products.

In this week’s issue of Cult of Mac Magazine, you’ll find those stories and more. Get the latest on the new iPhone X, iPhone 8 and Apple Watch Series 3. And discover how to buy iPhone X without breaking the bank. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

Apple’s futuristic iPhone X was revealed less than 24 hours ago, but it’s taken the internet no time at all to lambast it with a series of jokes and parody videos.

Skewering the worst new iPhone features is a time-honored tradition after an Apple keynote, and YouTuber jacksfilms has come out with one of the most hilarious parodies we’ve seen yet. The short video takes iPhone X to task for adding its silly notch and ridiculous 3D emoji instead of other, more useful features.

Prepare to laugh your animoji face off.

The biggest Apple keynote of 2017 is just a few short days away on September 12. And according to the rumors, its going to be one of the most memorable tech events in years. This Tuesday, be sure to check out our coverage of this not to be missed event!

In this week’s issue of Cult of Mac Magazine, you’ll find that story and more. Learn how to maximize the money you get when selling your old iPhone. And discover a way to install a headphone jack in the iPhone 7. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

It’s looking increasingly likely that Apple’s next big iPhone unveiling will happen on September 12.

Following a rumor last week that circled the second Tuesday of September as the date for the big iPhone 8 keynote, two more reports from reliable sources have practically confirmed that the next Apple smartphone will be revealed in just two weeks.

Developers received an early look at iOS 11 today, Apple’s next big update for iPhones and iPads that adds a host of new features and user-interface changes to make iOS devices better than ever.

“Today we’re going to take the world’s best and most advanced operating system and turn it up to 11,” said Tim Cook.

The long wait for new iPads may finally be coming to an end.

Apple is supposedly set to unveil a second-generation 9.7-inch iPad Pro next week, according to the latest rumor out of Asia.

The technology behind the Touch Bar on the new MacBook Pro couldn’t have been possible if Apple didn’t already make iOS devices, according to Apple’s VP of Software engineering, Craig Federighi.

After helping reveal the new MacBook Pro during Apple’s “Hello Again” keynote, Federighi explained to YouTuber Marques Brownlee that even though Touch Bar seems like an obvious evolution, Apple didn’t want to just slap a touchscreen on the MacBook and call it good. So the company spent years making sure Touch Bar would be something you’ll want to use immediately.

Apple debuted the all-new MacBook Pro and its gorgeous Touch Bar at an event this morning, but if weren’t able to catch the action at work, you can now watch all the videos online.

The full video for the “Hello Again” keynote can be streamed from Apple’s website. Apple also uploaded five new videos to YouTube featuring the history of the MacBook Pro, the new Touch Bar and Accessibility features.

Watch them all below:

Mac fans are guaranteed to see a new MacBook Pro with an all-new keyboard at the “Hello Again” keynote on October 27.

Apple added assets in its newly released macOS Sierra 10.12.1 update that appear to confirm the new OLED touch bar on upcoming MacBook Pro.

New Macs are officially on the way.

Apple finally announced that it will be hosting a keynote on October 27th where the company is expected to unveil a new MacBook Pro, MacBook Air and other new hardware.

We’re still trying to decode Apple’s invites for clues on what’s to come, but you can get your iPhone, iPad and Mac ready for the big day with this collection of wallpapers based on Apple’s invite.

Get your wallet ready: New Macs are finally coming.

Apple has long been expected to announce a new Macbook Pro in 2016, and October 27 will be the day of the laptop’s grand unveiling (alongside other Macs), according to a new report.

Welcome to iPhone Day 2016.

Months of rumors and leaked parts finally culminate today at the Bill Graham Civic Auditorium in San Francisco, where Apple CEO Tim Cook and his merry gang of techno wizards are expected to unveil some new iPhones and Apple Watch.

Cult of Mac is set to liveblog the festivities today. We’ll be mixing real-time details and analysis with all the dull wit and pithy snark we can muster for what is expected to be one of the “most boring iPhone updates” ever. The event starts at 10 a.m. Pacific, but we’ll be getting started well before that.

For a quick recap of what to expect from today’s keynote, check out our roundup of all the announcements Apple will make, including the possibility of some new AirPods.

Today’s event promises to be Apple’s biggest event of the year, so turn on the stream on your Apple TV and join us in the iPhone 7 event liveblog below.

Yes, you read that correctly. Nintendo is finally bringing a Super Mario game to iPhone, it confirmed during Apple’s iPhone 7 keynote this morning.

It’s called Super Mario Run, and it’s designed specifically for touchscreen devices. It’s the first Mario game you can play one-handed, Nintendo says, and it will hit the App Store in time for the holidays this year.

The iPhone 7 and iPhone 7 Plus are set to be unveiled in just a few minutes in San Francisco, but Amazon has already spoiled a lot of the details by posting its specialized page for iPhone 7 cases.

Check it out:

Apple is set to take the stage at the Bill Graham Civic Auditorium in less than a day, but some of the biggest surprises of the iPhone 7 keynote have already been revealed.

While Apple usually comes out with a generational leap for the iPhone every two years, this year’s update is expected to have some of the most boring and controversial changes ever made. Get ready to get your dongle on, because the iPhone 7 is ready to rock.

Here’s what Apple will reveal:

The iPhone 7 and iPhone 7 Plus are set to be joined on stage by some new headphones from Beats by Dre.

Apple accidentally leaked the info of the new products in an email sent to a French website from the Beats PR team that revealed multiple new products will be announced at the September 7th keynote.

Apple is finally set to unveil something new on September 7. While the company hasn’t said what it will be, it’s pretty much certain a new iPhone or two will make an appearance at the invite-only San Francisco event.

The Apple rumor mill has been churning out juicy details about the iPhone 7 and iPhone 7 Plus for months and, if you stare at the blurry lights on Apple’s invite, you just might pick up a few more clues about what to expect during next month’s keynote.

The iPhone 7 is coming!

Apple just sent out press invitation to a special event to be held September 7 at 10 a.m. Pacific. The iPhone 7 and iPhone 7 Plus are expected to be unveiled at the event, which will be hosted at the Bill Graham Civic Auditorium in San Francisco.

There are only a few days left before Apple unveils its biggest software updates of the year during its WWDC 2016 keynote, and the final preparations are underway.

Apple’s iconic logo was just placed on the side of the Bill Graham Civic Auditorium in San Francisco where Tim Cook and company are expected to announce some huge features coming to iOS, Mac, Apple Watch, Apple TV, and more.

Cult of Mac got an early look at Apple’s decorations for the event which construction crews are still working on.

Check it out: