Weight Recycled as % of Past Sales. Credit: Apple
In a case of life imitating art, the Real Steve Jobs is following the Fake Steve Jobs’ green lead.
On Wed. April 11, Fake Steve wrote:
By the end of this year I want Apple to be known as the greenest company in the world — not just in tech but in everything. If we’ve got to make hydrogen-powered computers and iPods that run on solar energy, so be it. Let’s get this done.
On Tue. May 2, Real Steve wrote:
Apple has been criticized by some environmental organizations for not being a leader in removing toxic chemicals from its new products, and for not aggressively or properly recycling its old products. Upon investigating Apple’s current practices and progress towards these goals, I was surprised to learn that in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas.
