Music artists are getting an all-new way to promote unreleased music thanks to a new feature Spotify is rolling out his week.
Getting a song onto one of Spotify’s curated playlists can give a big boost to an artist or band’s visibility on the platform. So starting today, members with a Spotify for Artists account can submit unreleased music directly to Spotify’s editorial team for playlist consideration.
In a blog post detailing the new beta feature, Spotify says it hopes the submission tool allows editors to create better playlists and gives artists a better shot at landing on one.
Handpicking tracks for playlists
For artists and listeners that are worried there’s a pay-to-play scheme going on, (like you’ll find on radio stations), Spotify says that’s not going to happen.
“We want to make something crystal clear: no one can pay to be added to one of Spotify’s editorial playlists,” the company says. “Our editors pick tracks with listeners in mind. They make these decisions using data about what’s resonating most with their community of listeners.”
With its new submission tool, it should be a bit easier for indie artists to make the cut. Artists, labels, managers or anyone that’s part of an artist’s team can try the new submission tool.
The new beta feature could give Spotify an advantage over Apple Music when it comes to playlist curation. Spotify used to rely more on algorithms to surface music but now it has a team of over 100 editors around the world to make music picks.
Spotify recommends artists be as specific as possible when submitting a new song for consideration. Genre, mood, and other data points all help Spotify make decisions about where a song may fit. With over 75,000 artists featured on editorial playlists each week, Spotify says the new tool is a work in progress and will be tweaked over time to make it work better for artists.
