Kanye shot his new album cover with an iPhone


Kanye West's new album Ye drops today on Apple Music (and elsewhere).
Kanye's new album Ye drops today on Apple Music (and elsewhere).
Photo: Mark Azali/Flickr CC

Apple’s “Shot on iPhone” ad campaign just got a submission from one of the world’s biggest artists.

Kanye West dropped one of the most-anticipated records of 2018 this morning, and the album cover was snapped by Ye himself with an iPhone. The subject matter may not be what you expect!

Kanye West Ye album cover was shot on iPhone.
It’s hard to take a bad shot with the Grand Tetons as the background.
Photo: Kayne West

Kim Kardashian West revealed in a tweet that Kanye snapped the cover art for his eighth album, Ye, while on his way to a listening party for the record in Wyoming.

Kanye flew in a bunch of press, musicians and DJs to the mountains to hear the new record, which is composed of six tracks.

The photo itself isn’t bad. The foreground, mountains and sky are divided into even thirds. And the words scrawled atop the gorgeous scenery — “I hate being Bi-Polar it’s awesome” — certainly add some Kanye flair to a scene you wouldn’t immediately think corresponds to a rapper from the heart of Chicago.

Ye is available for listening starting today on Apple Music, iTunes, Spotify and Tidal.