New AirPod ads show off Apple’s wireless dream

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Screen Shot 2017-01-16 at 14.57.22
Apple's new ads celebrates its new AirPods.
Photo: Apple

Apple debuted new ads for its freshly-released AirPods over the weekend, demonstrating features like instant pairing and Siri, while getting across the joy that comes with Apple’s wireless dream through a musical dance number.

Starring Los Angeles-based dancer and model Lil Buck, and set to the song “Down” by Marian Hill, the four black-and-white spots debuted on Apple’s YouTube channel.

Check them out below:

Personally, I like the ads. As with the best Apple ads, they find a clever way of selling you on a concept or attitude, without explicitly hammering home how a technology works. I don’t think they’re as great as the iconic white-earbuds-and black-silhouettes ads that Apple used a decade ago, but they’re certainly memorable.

And, hey, any ad that pays tribute to Fred Astaire’s classic ceiling dance from 1951’s Royal Wedding is going to have my support: