Apple Car may ship in 2021, with a price tag of $75,000


Apple car concept art shows what Cupertino might put on the road.
Coming soon?
Photo: Aristomenis Tsirbas/Freelancer

At $17k, the Apple Watch Edition is currently the most expensive product Apple sells.

But according to Piper Jaffray analyst Gene Munster, that record is likely to be obliterated when the Apple Car finally ships — since his projected price tag of “around $75,000” would put it at around four-and-a-half times the cost of Apple’s high-end wearable. Or the equivalent of 100 brand new iPhones 6s handsets.

In an interview with the website Apple Car Fans (yes, really!), Munster says that, “There will be a car [from Apple] that you can see and order in 2019-2020,” but that it is unlikely to ship until around 2021.

He also suggests that Apple won’t build the vehicle itself, but will rather outsource it to another company. Given that Apple doesn’t manufacture the overwhelming majority of its products (the sole exception being the iMacs produced at Apple’s sole factory in Ireland), this is virtually a guarantee — and is something the likes of Ferrari chairman Sergio Marchionne have already spoken about.

Of course, it’s worth noting that Munster is the person who spent years predicting that an Apple television set was on the way. To this end he hedges his bets by saying that he’s only a little over half certain that an Apple Car is actually coming — but it’s still interesting to have our first projected price tag for Apple’s heavily-rumored Project Titan.

If only so we can start doing our 2021 budget already.

Via: Gizmodo

  • Michael Weisberg

    If it is a high-end all EV integrated with Apple/Siri components I don’t see this as too expensive. The base model Tesla Model S starts at $75K (without incentives) and goes up from there.

  • Grayson Mixon

    Breaking news: Cars are usually far more expensive than watches.

    Breaking news: Apple NOT producing bargain basement $10,000 car

    Breaking news: Typical cars on the road today are more expensive than Apple Watch

    Breaking news: Cult of Mac now being administered by the US military, under the command of Captain Obvious

  • Nicnacnic

    Luke’s next article will be on how much more the Apple Car costs than an iPhone.

    • Grayson Mixon

      Click through the Gizmodo article, referenced as the source for this article. Their headline is that the car is 100 times more expensive than an iPhone.

  • Grayson Mixon

    Luke, let me give a less ridiculous headline.

    Analyst: Apple car to be approximately $75,000

    That piece of information is somewhat useful. Are they aiming for $100,000, $50,000, or like Tesla, at $30,000? Oh, someone thinks it’s about $75,000, a good round about guess.

    Now, it is Gene Munster, but still, I don’t think we should dismiss him completely.

    It’s really just the comparison to other Apple products that is stupid. Try comparing it to other cars. What other cars are approximately $75,000? That would be good to point out.

    Just a suggestion.

    • Luke Dormehl

      Okay, let me respond, because I’ll admit that you’ve made some good points. Here are my reasons from weakest to strongest.

      1) I’m suffering from a horrendous cold today. It’s all I can do to put my fingers to my keyboard without pondering the awfulness of life, while my head feels slowly crushed in a vice no amount of Lemsip can relieve. As such, this headline maybe isn’t up with the best, perhaps.

      2) There’s some kind of rule when it comes to headlines that we shouldn’t use the word “analyst.” The only thing worse than a throbbing headache and constant sneezing? Being told by your editor that you’ve chosen the wrong headline while having a throbbing headache and constantly sneezing.

      3) It’s a fair point that no-one was expecting Apple to make a car that cost less than the Apple Watch Edition. But a few years ago no-one expected Apple to build a car either. My point was intended more as a nod to the gradual northwards creep of Apple’s prices than an implication that Apple should make a car cheaper than a watch.

      With that said, I’ve changed the headline to something I hope seems better. :D

      • Grayson Mixon

        Well, it’s much less fun. That’s for sure. :)

        If I really didn’t like the site, I wouldn’t come at all.

        My friends ask me to point out countries on a map to make fun on me. You have to get in cheap shots whenever you can.

        Hope I wasn’t too hard on you. :)

      • Luke Dormehl

        Ha! Not at all. And do carry on pointing out when there’s something you don’t like on the site. We’re always trying to improve.

    • Luke Dormehl

      Your “Captain Obvious” headline did make me laugh.

      • imtough

        Wow, Luke. I’m usually keen on pointing out your general journalistic shortcomings but I’ll just grab some popcorn and continue to watch this unfold.

  • I think calling yourself a journalist is a bit of a stretch, mate.

    • Luke Dormehl

      Cheers “mate.”