Apple was nominated for three “Crunchies,” TechCrunch’s annual award event for the best in technology. The technology giant lost all three.
Apple’s 3D Touch, the Apple Pencil, and CEO Tim Cook were all put forth as the Best Technology Achievement, Best Hardware, and CEO of the Year, respectively.
None of them won a Crunchie, losing out to SpaceX Falcon 9, Samsung Gear VR, and Mark Zuckerberg.
Of course, having 3D Touch in the same category as a spaceship really shows what an uneven, weird thing the Crunchies are.
Monday night’s event honored startups, founders, CEOs, venture capitalists and angel investors, along with all the products and services they make in the 9th Annual Crunchies awards show, hosted by comedian Chelsea Peretti and held at San Francisco’s War Memorial Opera House.
This isn’t the first time Apple’s been nominated; last year, Apple Pay lost out to the Stella Solar-Powered Car in the Best New Technology category.
Silicon Valley darling Slack won Fastest Rising Startup with its founder, Flickr’s Steward Butterfield, winning Founder of the year for Slack as well. The Include Diversity Award was taken home by Kimberly Bryant of Black Girls Code, while the Biggest Social Impact award went to Code.org, an organization that promotes coding for all kids.
Doom and gloom pundit Bill Gurley won for VC of the Year, while power couple Scott and Cyan Banister won a Crunchie for Best Angel investor. Facebook Messenger won Best Mobile App (of course), while on-demand geriatric healthcare service Honor won Best New Startup.
You can see the entire list of nominees and winners at TechCrunch right now, but don’t plan on seeing Apple in the top spot for any of them this year.