| Cult of Mac

Apple TV+ bags awards for The Oprah Conversation and 1971

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Oprah Winfrey interviews thought leaders in an Apple TV+ series debuting Thursday, July 30. ‘The Oprah Conversation’ hits Apple TV+ this week.
Oprah Winfrey interviews thought leaders in an Apple TV+ series debuting Thursday, July 30.
Photo: Apple

Apple TV+ scored two wins and two nominations in the third annual Critics Choice Real TV Awards, announced Monday.

The Critics Choice Association – better known for the Critics Choice Awards — and the nonfiction producers’ organization NPACT present the honors. The awards recognize excellence in nonfiction, unscripted and reality programming across broadcast, cable and streaming platforms.

Apple’s bouncy AirPods ad wins major award

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Bounce ad for AirPods1
Apple’s “Bounce“ AirPods advertisement took home numerous accolades at the 99th ADC annual awards.
Photo: Apple

A slick, black-and-white ad showcasing AirPods won Best in Show at the prestigious annual ADC awards.

Titled “Bounce,” the ad shows an AirPods wearer springing through the streets, evoking the unencumbered, wireless freedom of these earbuds.

Watch it now:

Apple chases Oscars with slate of original movies

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Hollywood sign
Apple has big plans for Hollywood.
Photo: Tom Benson/Flickr CC

Apple’s followed Netflix into developing its own original TV shows. Now it wants to follow it by making its own movies, too.

According to a new report, Apple plans to finance six original small-budget movies per year. Each project would be made for $5 million to $30 million, which is pretty much a micro-budget by Hollywood standards. However, Apple wants to appeal to prestige talent with the goal of making Oscar-winning movies.

Apple Watch Series 4 wins Display of the Year award

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App Home Screen Apple Watch Series 4
An industry trade group dedicated to displays says the Apple Watch Series 4 has an outstanding one.
Photo: Leander Kahney/Cult of Mac

The Society for Information Display (SID) gave the most recent Apple Watch its highest honor, naming it one of several Displays of the Year.

This award is given to “products with the most significant technological advances and/or outstanding features.”

Display Industry Awards honor iPad Pro, iPhone X

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The 10.5-inch iPad Pro is a real screamer.
The screen in the iPad Pro was named one of the Displays of the Year in the 23rd annual Display Industry Awards.
Photo: Ste Smith/Cult of Mac

The Society for Information Display (SID) says the iPad Pro’s screen offers “significant technological advances.” The professional organization also called the panel in iPhone X “outstanding.”

Both devices are winners in SID’s 23rd annual Display Industry Awards.

Funny ‘Barbers’ iPhone ad wins major award

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Apple took Best of Show at the ADC annual awards
This humorous iPhone 7 Plus ad was the big winner at the ADC annual awards.
Screencap: Apple

A TV advertisement for the iPhone 7 Plus’ camera won Best in Show at the prestigious ADC annual awards. The ‘Barbers’ ad comically demonstrates that Apple’s smartphone can make anyone look good.

Watch it below: