Porsche CEO: ‘iPhone belongs in your pocket, not on the road’

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Your Porsche won't drive its self anytime soon.
Your Porsche won't drive its self anytime soon.
Photo: Axion23/Flickr

Don’t count on Porsche to enter the self-driving car craze anytime soon.

In an interview with a German newspaper, Porsche’s CEO Oliver Blume turned up his nose at the idea that one day humans will no longer be in command behind the wheel, saying the company does not plan to develop self-driving vehicles.

To make the point clear that Porsche will not team up with a tech company, the CEO then dropped a not so subtle dig at Apple’s electric car project.

“An iPhone belongs in your pocket, not on the road,” Blume told the paper.

The Germany-based company has always stressed the way its cars feel and perform while driving. It does plan to offer a hybrid 911 model by 2018, but only humans will be allowed to get behind the wheel. Autonomous vehicles are expected to reach 13% market share by 2025, representing a $42 billion market. Blume insists pursuing that market would be utterly silly though.

“One wants to drive a Porsche by oneself,” said Blume.

Via: Business Insider