Apple launches Personal Pickup in six E.U. countries

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Members of the press were given a preview of the new Apple Store in Brussels, which official opens Saturday.
Apple is making its retail store services more consistent around the world.
Photo: Photo Bruno Dalimonte/macplus.net

Apple has expanded its Personal Pickup scheme — which allows customers to order products online and then pick them up in their nearest brick-and-mortar Apple Store — to six new countries in the European Union, including France, Germany, Italy, the Netherlands, Spain and Sweden.

Apple has gradually been rolling out the useful transaction option around the world, with it arriving in Australia, Canada and the U.K. in mid-November. The scheme allows customers to skip queues by placing their order online, after which they are alerted when the order is ready via email or SMS notification.

Personal Pickup was originally trialled as a pilot scheme by Apple back in 2011. Although some customers prefer to order their devices online and have them delivered straight to their home or office, the program means that not only can you often get same day receipt of an item, but also that you won’t miss parcels if you’re away from home — or at this time of year won’t reveal gifts if they are sent to a home you share with the recipient.

Bringing Personal Pickup to as many Apple Stores around the world as possible is part of a continued project to offer consistency across all of Apple’s retail stores, regardless of where you are in the world.

Via: Apple Insider