Is there a single company existence which manages to get more publicity from third parties than Apple?
Universal Pictures has just released its first image for the upcoming Renee Zellweger movie Bridget Jones’ Baby, and… frankly, it looks a whole lot like an advert for the iPad Air 2.
The movie, which also stars Colin Firth and Patrick Dempsey, is currently filming and set for release in September next year. Hopefully the first official trailer will also point out that this is the same month Apple will release the iPhone 7.
What’s most astonishing about Apple’s success at getting its products into hit movies and TV series is that it (supposedly) never pays a dime for it, other than providing the products themselves. That sets Apple apart from the countless other companies which shell out huge sums to make it look as though cool people actually lust after their gadgets.
In 2014, Apple devices appeared in a whopping 9 of the 35 movies which earned the #1 spot at the U.S. weekend box office — meaning that regular theater goers were inundated with subliminal Apple ads during one in every four top movies.