New MacBook cable manager looks good on Indiegogo

Give your retina MacBook the stylish cable manager it deserves


Easily store and travel with your 12-inch MacBook's power adapter and USB-C charging cord.
Photo: Above the Fray

Despite launching a few months ago, the new MacBook hasn’t gotten a tremendous amount of love from accessory makers so far. Above the Fray, a company based in Thailand, noticed a glaring omission for a 12-inch MacBook cable manager so the team took it upon themselves to create one.

The stylish PowerPlay accessory straps onto your 29W MacBook power adapter, which is unique to the new 12-inch Retina MacBook, and adds a leather reel to wrap your cord around when it’s taking up too much space. The design also features a slit on the other end in case you only want to partly wrap up your USB-C charging cord, then use the rest to extend out as needed.

Above the Fray launched an Indiegogo campaign today for the PowerPlay, setting the funding goal at a modest $2,000. (There are 36 days left in the campaign, so you’ve got plenty of time to place your order.)

If PowerPlay meets its funding goal, it will ship in black, mahogany, tan and red — all made with leather. You can back the project and receive one PowerPlay in your choice of color for the early bird special price of $22. If that fills up, the standard Indiegogo price will be $25 and retail price will eventually be $29.

Keep in mind that this model of the PowerPlay only fits the 12-inch Retina MacBook’s 29W power adapter. Above the Fray sells other versions of the PowerPlay on its online store: The 45W, 60W and 85W PowerPlays (for MacBook Air and MacBook Pro models) sell for $32 each and come in a few extra colors.

If you have a Retina MacBook and want a PowerPlay cable manager, head over to Indiegogo to back the project.


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