iPhone Users Have A 'Blind Loyalty' To The Apple Brand [Report] | Cult of Mac

iPhone Users Have A ‘Blind Loyalty’ To The Apple Brand [Report]


Apple Loyalty
Photo: Cult of Mac

A new survey of 2,000 iPhone users saw 3/5ths of respondents admit to having a “blind loyalty” to the Apple brand.

78% percent claimed they “couldn’t imagine having a different type of phone now,”  while 52% said they had been “really impressed” with the iPhone.

54% of people answering the survey had previously owned an iPhone and — when asked why they bought a second — 37% responded that they were used to the iOS interface.

A further 28% said the iPhone seemed to be the best phone for them at the time of switching, while 25% said it was due to the fact that friends and family members had iPhones and they wished to retain Apple-specific features such as Facetime.

The survey revealed that 17% of respondents had switched to their current iPhone from a BlackBerry, 14% from a Nokia handset, 9% from a Samsung, 4% from an HTC, and just 2% from a Sony Ericsson.

1 in 10 people were using either an iPhone 5c or 5s.

Roshan Bholah, founder of SIMOnlyContracts.co.uk, who conducted the survey, notes that,”It’s really interesting to discover this blind loyalty amongst iPhone users – they’ll no longer consider other mobile phones on the market, purely because they trust Apple and perhaps like being associated with the brand.”

While surveys — particularly those conducted using a relatively small sample of respondents — can often be taken with a pinch of salt, if Bholah’s results do indicate larger trends it is further evidence of the favorable (and relatively unique) position Apple occupies as a tech company.

Source: Telegraph


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