Apple Starts Work On First Belgian Retail Store In Ghent


The Veldstraat in Ghent, the location of Apple's first Belgian retail store.
The Veldstraat in Ghent, the location of Apple's first Belgian retail store.

Apple has reportedly started work on its first retail store in Belgium, which will be located in the city of Ghent in the Veldstraat shopping center. The store is expected to open in late 2012 — in time for the holiday season — or in early 2013.

Belgian Apple blog Apple Nieuws Vlaanderen reports that it has received “numerous tips” about the store, which is already under construction. In typical Apple fashion, the store windows have been blacked out while work continues behind the scenes.

Apple Nieuws Vlaanderen reports that the store will be a big blow to an Apple reseller called Switch located right around the corner, which only recently revamped its store.

Despite boasting more than 300 million visitors in the last year, and more than 50,000 Genius Bar visits each and every day, Apple only has 375 retail stores worldwide. It’s slowly opening new ones all over the place, but there are still a large number of countries that do not have one, relying on third-party resellers instead.

Apple is expected to have around 400 retail stores by the end of the year, and it looks like one of those will be in Ghent, Belgium.

Source: Apple Nieuws Vlaanderen

  • Lars Pallesen

    Congratulations, Belgium. You’ll be the 13h country outside the US to get an Apple Store.

    I have to say I’m not impressed with the pace of Apple’s roll out of retail stores outside the US.
    It’s been 11 years since Apple opened its first Apple Store, and still we haven’t got a single Apple Store in all of Scandinavia (Denmark, Norway, Sweden). Get on with it, Apple!

  • Rowanova

    There are several states in the USA that don’t have an Apple store yet. Kind of a surprise. I’m fortunate to live in an area with 4 Apple Stores and an Apple reseller with several more stores. And they all seem to be busy, all the time.

  • gisellebw

    This is not an Apple Store. The woman there specifically said they only sell Apple products, no iPhones, and do not offer support of any kind to Apple products. So don’t expect a Genius Bar here. She said they are a Switch store, not an Apple store and for “any questions regarding your apple products you can go around the block where the stores are and find help with Telenet. Telenet is an Internet provider / telephone company. What on earth was she thinking? Oh well…

  • gisellebw

    Oh well I must have gone to the Switch store!? Must be why the lady was unhappy! If Apple really does open soon I will be the happiest customer. Google Maps for some reason directed me to the Switch store instead when I keyed in Apple Store Ghent Belgium. Ugh! But I am VERY happy that place was not an Apple store AT ALL. I cannot wait for the real Apple Store to open! Switch can be blown away anytime. They need to learn the Apple way of doing business. :)