The Apple Store’s Secret Strategy To Get You To Touch (And Buy) Its Laptops

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appleangle

Apple’s attention to detail, its subtle understanding of the way we interact with our machines, just never ceases to amaze. Case in point: did you know that Apple precisely angles all of the screens on its Apple Store display units to encourage you to walk up and touch them? It’s true!

In a post over at Forbes, Carmine Gallo explains how Apple Store employees precisely angle notebooks to the same angle (using an app called Simply Angle). Why? Not because it’s the perfect angle for seeing what’s on the screen, but for exactly opposite reasons!

The Apple Store pays attention to every detail. You might think that Apple positions all its notebook computers for aesthetic reasons. That’s partly true. The tables are uncluttered and the products are clean. But the main reason notebook computers screens are slightly angled is to encourage customers to adjust the screen to their ideal viewing angle—in other words, to touch the computer! It’s also why all computers and iPads in the Apple Store are loaded with apps and software and connected to the Internet. Apple wants you to see the display for yourself and to experiment with apps and web sites to experience the power and performance of the devices. Customers in an Apple Retail Store can spend all the time they want playing with the devices and using the Internet—nobody will pressure them to leave.

Brilliant. And it works. Go in to an Apple Store and check out the new MacBook Pro to see.

Source: Forbes