After an unexplained absence, Apple products have officially returned to NBC’s The Office, which wrapped up its seventh season last night.
Apple gear was prominently seen and mentioned during the show’s earlier seasons. In 2005, for example, former boss Michael Scott (played by Steve Carell) gifted a then-cutting-edge 5th generation iPod Classic (“video iPod”).
But as of late, HP replaced Apple for “promotional consideration”, as evidenced by the closing credits. Apple products continued to appear on occasion, but only discretely, the logo always obscured.
It’s doubtful as to whether any online apps will be able to match the gadgetry the pundits have on television to interpret election results, but one elegant graphic on the New York Times’ web site has been optimized for the iPad, and looks worthy of a bookmark.
Apple’s new, iOS-driven AppleTV is largely selling itself to consumers as a box that will allow them to stream all of their favorite television shows for 99-cents a pop whenever they want, but that price point is facing some notable resistance from network executives, and may quickly inflate once the device begins shipping at the end of the month.
Although Apple has inked deals with News Corp’s Fox and Walt Disney’s ABC to make shows available for $0.99 when the AppleTV launches, NBC Universal Chief Jeff Zucker does not intend on following suit, claiming that the price point was setting the bar too low.
“We do not think 99 cents is the right price point for our content. … We thought it would devalue our content,” Zucker said at a Goldman Sachs investor conference.
In addition to the newsroom standard issue Sony HVR-V1U HDV camcorder and a bunch of other expensive stuff, she uses an Apple MacBook Pro (in the image above), edits with Final Cut Pro and totes an extra MacBook battery for staying power.
I love the NBC and Apple feud so much. Sometimes, the companies overtly bash each other. For every other moment, there’s fun speculation. Take for instance, the latest volley, which likely has nothing to do with the epic rumble between Jeff Zucker and Steve Jobs, but it’s fun to pretend otherwise. Here’s the set-up: NBC’s Saturday Night Live had a sketch featuring an iPhone that Gizmodo believes to have the illicit installer app that graces all jailbroken iPhones — and then, today, Apple issues iPhone firmware 1.1.2 on UK iPhones, which closes the exploit that enables the current group of jailbreaks. Coincidence? Or distant shots in a hundred-years war?
(No further word on features for 1.1.2. Best not to install for now.)