Umberto Eco: There is something religious about Macs

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Umberto Eco died on Friday.
Photo: Università Reggio Calabria/Wikipedia CC

Author of brainy best-sellers The Name of the Rose and Foucault’s Pendulum died late last week, and was heavily eulogized over the weekend in pretty much every major newspaper around the world.

But while most people (understandably) focused on his status was one of Italy’s best-known literary exports, did you know that Eco also once wrote an essay about the benefits of Mac OS versus MS-DOS? It’s pretty much the academic’s answer to those classic Mac vs. PC TV commercials.

Mac sales likely to climb in 2015, while PC sales continue decline

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Justin Long certainly won this fight in the long-run. Photo: Apple

In a sea of tablets and smartphones, PC sales have been slowly sinking for years. Not so with Apple, however. In fact, bolstered by the growing “halo effect” from its other products, MacBooks and iMac sales have been buoyant for ages — and that trend isn’t likely to change in 2015.

According to sources on the supply side, Apple orders of Mac-series notebooks and desktops are set to grow between 10-15 percent this year, selling a hefty 20-23 million units.

PCs? Not so much.

Siri Ads Featuring John Malkovich Are Officially Apple’s Worst Ads In Years

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Malkovich has Siri telling jokes, but Apple's fans are far from amused.
Malkovich has Siri telling jokes, but Apple's fans are far from amused.

Apple has produced some of the most memorable adverts in history. Its “1984” commercial for the original Macintosh is still talked about today, and we can all remember the “Mac vs. PC” commercials, and the dancing silhouettes that were used to promote the iPod. However, it hasn’t quite been the same story in recent years.

Despite promoting incredibly popular products like the iPhone and the iPad, Apple’s most recent commercials have been far from unforgettable. In fact, the CEO of one ad-tracking firm has revealed that Apple is being mocked for its latest Siri commercials, which employ celebrities to sell a feature that rarely works in real life.

Note to UPS: A Mac Computer is NOT a Fruit

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Apple's 27-inch iMac may account for higher Mac sales.
IQ test: Can you tell the Apple from the apple? @Gizmodo.

Whatever reality-bending substances are being imbibed, chewed or smoked at UPS, sign me up: they tagged Adam Jackson’s iMac Core i7 as a fruit.

And now his work tool is awaiting inspection by the FDA, after UPS did the smart thing by “submitting proper documentation” for what it believed was a 40-pound shipment of possibly forbidden fruit from China.

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Sounds like a funny fluke, but there’s more than one burnt bulb at UPS processing centers — MG Siegler at Techcrunch had the same problem just last week.

Note to UPS: the words “apple” “mac” and “core” do NOT necessarily mean foodstuffs.

Or are they just PC people messing with us?

UPDATE: After viewing your comments about other incidents, we asked for a comment. Here’s what UPS had to say about it.