Apple is positioning the iPhone 6s as both incredibly user friendly as well as ridiculously powerful in a couple of new spots appearing on YouTube Tuesday evening.
The first ad, “Ridiculously Powerful” admits that the iPhone 6s is essentially the same as the iPhone 6, except now it’s incredibly high-powered.
Check it out below, along with a second video that focuses on friendliness via the Hey Siri feature of the new iPhones.
https://youtu.be/ct6xfkKJWOQ
These are really smart ads. They showcase the two sides of Apples flagship smartphone, the iPhone 6s. It’s an incredibly powerful mini-computer in your pocket and it’s super easy to use: you just use your voice.
The iPhone 6s has a 4.7-inch display (embiggened to 5.5-inch in the iPhone 6s Plus) and uses the super-fast 64-bit A9 chip with an embedded M9 coprocessor. It’s got a 12-megapixel iSight camera, it can record 4K video at 30 fps and 1080p HD video at up to 60 fps. It’s ridiculously powerful, but Apple chooses to focus on the fact that you can just do more things, play cooler games, and (naturally) use Apple Pay a lot.
https://youtu.be/GbL39Vald9E
As for user-friendly, Hey Siri has a lot of potential. I actually asked Siri one of the things in the video (titled “Hey Siri,” of course): “Play the number-one song from 1979,” and Siri launched into “My Sharona” by The Knack. Not too bad, really.
When Siri actually understands a query, it’s kind of magic, and the lure of using your voice to get what you want from your pocket mini computer is compelling. It’s a great feature to advertise, for sure. If Siri actually gets what you’re asking, you can find all sorts of answers to crossword puzzles, get in touch with anyone without tapping into your contacts, or simply find a very expensive coffee shop with outdoor seating. And dancin’.
