iWatch could cost as much as $400 for highest end model

Yet another iWatch concept.

Yet another iWatch concept.

Apple could charge an upwards of $400 for its highest end iWatch, according to Recode. Apple executives have reportedly “discussed charging around $400 for the company’s new wearable device,” although there will also be different models set at lower prices.

Does that mean the top-of-the-line iWatch will actually cost $400? Not necessarily.

Invites for Apple’s September 9th media event have already gone out, and with it being this late in the rumor mill cycle, Apple itself could be intentionally floating a $400 price tag around to gauge expectations.

There’s also the chance Apple hasn’t decided because it still has a few months before shipping actually begins in 2015.

Before the original iPad launch, it was reported that the tablet could cost $1,000, and Apple ended up selling the base model for $499.

This isn’t the first we’ve heard of there being multiple iWatches at different prices. Top Apple analyst Ming-Chi Kuo was one of the first to say that Apple is planning a lineup of wearables with some models that could cost as much as $1,000.

Charging $400 would certainly make the iWatch the most premium wearable on the consumer market right now. Samsung’s Galaxy Gear smart watch costs $300, while most Android-powered watches cost around $200.

The original iPhone was incredibly expensive at $499 with a carrier contract. So $400 for a first-gen Apple wearable that connects to an iPhone and utilizes iOS 8’s HealthKit and HomeKit APIs isn’t exactly outlandish.

The good news is that the wait is almost over. Cult of Mac will be at Apple’s September 9th event for the rumored iPhone 6 and iWatch unveiling. Stay tuned.

  • dcj001

    “iWatch could cost as much as $400 for highest end model”

    … or the lowest end model.

    • 1manWarMachine

      $400. They can keep it. I can live with just the phone.

  • dcj001

    “The original iPhone was incredibly expensive at $499 with a carrier contract. So $400 for a first-gen Apple wearable that connects to an iPhone and utilizes iOS 8’s HealthKit and HomeKit APIs isn’t exactly outlandish.”

    This is a bad analogy.

  • http://t3kd.com Matthew

    And who cares if it does cost $400. The Google watches cost $250+, and I know a lot of people who have spent a lot more money on a watch. Watches are expensive, unless you buy them at Wal-Mart

  • RyanTV

    A $400 watch is pretty cheap . My everyday wear watch was $3000 and that isn’t even crazy money for a watch.

    That “concept”, however, is hideous. They should make it look like a TAG Heuer Carrera Calibre 1887 with a leather strap. It’s a classic design that looks good on everyone’s wrist.

    • Ben Klaiber

      If you’ve spent $3K on a watch, you’ve in the 1% of America. That’s ludicrous.

      • MiamiC70

        Ben, I wear a $3k watch as well and and drive a Porsche. However, I am hardly in the 1%. You want nice things get a decent education and then a decent job. Otherwise, STFU the work owes you nothing you do not go out and EARN!

      • RyanTV

        Yah, I’m hardly in the 1%. I put myself through school and work my ass off. 3k on a watch is a luxury, but it is hardly 1% material. You can easily pay 10x that for a gold Rolex and you don’t have to look around too hard to find plenty of people wearing them.

  • Alecio J Evangelista

    Oh, don’t forget, when Apple put it out iShit it will cost 500 and I think it is an incredible price because the whole world is that alienated.

    • winstonsmith39

      What? Your post makes no sense. If you don’t have anything constructive to say, Mr. Troll, go back under your bridge.

    • Tallest Skil

      Why not take your stupidity somewhere that people don’t immediately recognize it? Any Google fan website, perhaps?

  • Sargent

    I’m so tired of these idiotic articles. “LOOK AT OUR SPECULATION AND CONJECTURE!!! Apple MIGHT do something.”

    • PMB01

      Maybe that’s something you should tell the person who’s forcing you to click on these articles.

    • Tallest Skil

      Then stop going to rumor websites. Problem solved.

  • Ben Klaiber

    This is textbook media setup for ‘Apple fails!’ headlines. First, spend months declaring that ‘Apple MUST enter market with an iwatch or FAIL!’. Then, feed us months of ‘Apple delays iwatch! FAILING to come together! Headlines’. Finally, when it appears Apple might even be doing this, unleash the ‘Apple iWatch to be ridiculously overpriced FAIL!’ articles.

    Can I just go ahead and type up your ‘Major disappointment in iWatch! Apple FAILS to impress wall street/consumers/reviewers/ahole journalists’ articles for you now?

    This media cycle is exactly what I documented in Anatomy of an Apple – The Lessons Steve Taught Us.

  • TeeJay1100

    Apple Premium!!

About the author

Alex HeathAlex Heath is a senior writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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