If you’ve been on the Internet at all over the last few days, you’ve probably heard about the Ice Bucket Challenge. The idea is simple. Someone challenges you online to dump a bucket of ice water all over your head. If you choose not to do so within 24 hours, you are asked to donate $100 to a charity to fight Lou Gehrig’s Disease.
Speaking as an observer, I can say conclusively that the Ice Bucket Challenge is best when accepted by buxom 19-year-olds in string bikinis. But watching Apple’s Senior Vice President Of Marketing dumping a bucket of ice water on his head? Definitely a close second.
Last night on Twitter, Phil Schiller posted a series of pictures of himself dumping a bucket of ice water on his head at Half Moon Bay:
— Philip Schiller (@pschiller) August 14, 2014
Having successfully dumped water over his head (although I don’t see any ice), Phil Schiller, according to the rules of the contest, can cheapskate out and not donate any money to fighting Lou Gehrig’s Disease… although something tells me he’ll donate the money anyway.
This is probably not the last Apple executive we’ll see dumping water on himself, either. Notice that Phil Schiller challenges Tim Cook. Cook seems to have a good sense of humor, so something tells me we’ll be seeing the Ice Bucket Challenge on his Twitter feed sometime soon.