Apple creates enough jobs in Europe to hire all of Glasgow

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When it comes to expanding into new markets, or being enjoyed by customers all over the world, Apple is the definition of a multinational company.

It also makes a whole lot of money for people around the globe, as it highlights in a new post concerning the company’s commitment to job creation in Europe.

The post runs down some pretty impressive figures, such as the fact that Apple employs 16,000 people in Europe; that a further 116,000 European jobs have been created at other companies thanks to Apple’s growth; that 132,000 jobs are currently directly or indirectly supported by Apple; and that 497,000 jobs are directly attributable to the App Store.

In total this combined number adds up to 629,000 jobs which have either been created, or are supported by, Apple in Europe.

The article also notes that $6.5 billion of the total $20 billion paid to app developers worldwide has gone to European app-makers. Furthermore, in 2014 the “app economy” is expected to deliver $16.5 billion in revenue to E.U. GDP: a contribution which Apple says is growing at a rate of 12 percent year-on-year.

So why this focus on Europe? While Tim Cook has been outspoken about his desire to present Apple as a “force for good” around the world, a large part of it might relate to the criticism Apple has sometimes come under in Europe. Recently the European Commission condemned Apple (while, somewhat bizarrely, praising Google) for its in-app purchase policies.

Apple has also come under fire for corporate profit shifting (read: tax evasion) — having paid just 3.7 percent on its non-U.S. income last year. While Apple has previously been cleared of any financial wrongdoing in the U.S., the issue has yet to be settled in the E.U., which has resulted in negative press for the company.

By pointing out how much of a job creation company Apple actually is, no doubt someone in Cupertino hopes to drum up a bit of goodwill for everyone’s favorite tech company.

  • Duncan Hill

    It’s worth remembering though that all the retail jobs are all paid for by the things they sell; money that is already in those economies. Apple make profit which moves out of the local (national) economy and ends up… well in Ireland probably for tax purposes, so it’s not actually as good as it seems. Manufacturing is different as there can be a net flow into the country where manufacturing is taking place.

    • Jim

      Apple gets so much shit about Ireland. Give Google shit about Ireland. It pays pretty much no tax anywhere. Apple pays sales tax in every country it operates in and its employees pay income tax. It sells a lot of products. What you’re all bitching about is that it then moves that money that’s already been taxed to its EMEA headquarters in Ireland where it pays a lower amount of corporate tax – a different kind of tax. Apple employs over 3000 people in Ireland. Each of them pay taxes on their income to the government. Ireland’s position is that it’s better to have a bunch of people employed and paying taxes than to be hassling multinationals for corporate tax and that makes sense for a small country. Americans need to stop bitching and get competitive with smaller countries rather than blaming them. The whole narrative that Apple jobs in Europe “aren’t real jobs” is wrong and peddled by people who don’t understand tax law in Europe and needs to be quashed.

      • Duncan Hill

        You missed my entire point. Go cry some more somewhere else and then come back and read it with a cool head.

      • Jim

        Didn’t miss your point at all. You just included irrelevant information while making your point, which nullified your point.

      • Duncan Hill

        Points are nullified by contradicting information, not irrelevant information. Perhaps you’d like to go and check the meaning of ‘nullified’.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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