Cortana makes Siri look silly in new Windows Phone ad

Cortana makes Siri look silly in new Windows Phone ad

Apple may be going harder than ever, while Microsoft is having to lay off 18,000 of its employees, but the Redmond, WA company is still intent on bragging about its “superiority” over Apple.

Taking a page out of the Samsung book of advertising-by-dissing-your-enemies, Microsoft has unleashed a new ad comparing its new Cortana virtual assistant with Apple’s virtual assistant Siri. And, wouldn’t you know it, in Microsoft’s version of events, Cortana blows Siri out the water.

Quite the surprise, huh?

Called “Happy Anniversary,” the commercial features a face-off between the two virtual assistants, based around various anniversary-related questions. In the first one, the narrator asks that Cortana reminds him to wish his wife happy anniversary when she next calls, which Cortana schedules as a reminder. Siri, meanwhile, says that, “Oh no, I cannot do that.”

Next, the narrator asks Cortana to remind him to buy roses next time he passes a flower shop, which Cortana does, while Siri says, “I cannot do that, either.”

Cortana then gives the narrator a bonus traffic alert, while Siri fumes, “Now that is a smart phone.”

Nice try, Microsoft!

  • tbsteph

    Well, the Cult certainly lived up to it’s name with this article by Implying Microsoft’s reduction in force was economic (No mention of adding over 25k Nokia employees?). Maybe the Cult should be calling for Apple to improve Siri instead of a lame bashing of the competition?

    • Calactus

      Yes… lame bashing the competition. Shame on you Cult, you should follow Microsoft’s example and… oh! never mind. Like it or not MS is going down, down, down.

      • tbsteph

        No attempt to refute the claims made in the ad – just hyperbole and distortion. Nice try – where have I read that before – oh, it’s the last sentence in the supercilious post.

      • Morgan Blackpowder

        So making a snarky response puts you on moral high ground? I can refute the claims made. Using Siri, I can have calendar reminders set and set location specific reminders as well. The microsoft ad provides a fraudulent view of the iPhone by saying it can’t do things that it can do.

      • http://www.eazycomputers.com/ PhoneTechJay

        Agreed they have no choice now but to join Samsung on the Apple bashing train.

      • Enni

        Lol how long did thos Apple MacBook bashing pc run? Let’s not act like apple isn’t alive because of MS..

      • Kr00

        MS wouldn’t exist if it weren’t for Apple. Windowz wouldn’t exist if they didn’t steal it from Macintosh OS. Get the order right first.

      • Enni

        forgetting Bill Gates BOUGHT APPLE STOCK to save them from being none existent?

      • Kr00

        But that wouldn’t have happened if Apple didn’t employ Gates to write apps. He’d still be playing beer pong with Ballmer at uni.

      • herbaled

        What does that have to do with MS’s present problems? “It’s OK MS if you’re failing … you made a high payback investment in Apple so it’s OK.”

      • herbaled

        Doesn’t matter. MS is still going down … no matter how much their massive layoff is spun.

      • http://www.eazycomputers.com/ PhoneTechJay

        That was the old Apple they don’t resort to this anymore they have grown up. How long ago was that again lol…

      • Enni

        Microsoft going down? I bet you haven’t actually studied microsofts earnings cause everything Nadella is focusing on is going UP, UP, UP. Cloud, Enterprise, Mobile…

      • Kr00

        Xbox still loses them money. Surface is losing them money. They failed with Zune, courier, kin, and they run two years behind the pack. Hardly a success story. If they didn’t sell licenses for a living, they would’ve gone broken years ago. That idiot Ballmer made sure they became irrelevant in the 21st century. And windowz 8, yep a real success. Lowest uptake of an OS in MS history. Yep, sounds like a company ahead of the game, not!

      • Enni

        AND IDIOTS LIKE YOU FORGET THAT ULTIMATELY MICROSOFT IS A SOFTWARE AND SERVICES COMPANY. “IF THEY DIDN’T SELL LICENSES” statement is dumb. That’s like saying if apple didn’t sell their products they would be done, well obviously. Microsoft is just fine. Worry about something else.

      • herbaled

        You’re indeed correct. Thus MS should keep to software & services, and out of hardware where they constantly fail.

      • Calactus

        MS is focusing on Cloud, Entreprise, Mobile? Unfortunately – maybe you haven’t noticed -, so are a few other companies, who have the advantage of not being dinosaurs.

    • Josiah Wilson

      Actually, MS also cut workers because of profit losses. Sure, the majority were from the Nokia merger. But the new CEO has been dropping workers left and right.

    • DigitalBeach

      So why is there no job secuirtiy over at microsoft?

  • krt2005

    Ummmm…Siri can do that. I do location based reminders everyday. Wow

    • Why so serious

      It’s not about some flower shop. It can be ANY flower shop. With Siri you have to select a specific shop. Cortana sets geofencing on all flower shops around you and whenever you cross one it will remind. Doesn’t matter which one

  • utarasone

    “Taking a page out of the Samsung book of advertising-by-dissing-your-enemies…”

    Actually, isn’t that exactly what the “Mac Vs PC” ads by Apple did?

    • DigitalBeach

      You’re right… yet again the competetor following Apple’s footsteps. How many years ago did Apple do that? A decade ago?

    • Kr00

      Hardly the same. The Apple vs PC never bashed any manufacturer. It pointed out the frustrations of windowz users. Those ads were award winners btw.

      • herbaled

        Hey .. I loved those Mac vs PC ads, but don’t fool yourself. They definitely bashed the PC.

      • http://www.eazycomputers.com/ PhoneTechJay

        Did you even read his comment? He saying they didn’t bash a specific brand, just the PC in general. PC is not a brand/manufacture.

      • herbaled

        My bad. I meant to type Microsoft, not PC. Although if I remember correctly, those ads started off with “Hello I’m a Mac … and I’m a PC.”

  • http://www.eazycomputers.com/ PhoneTechJay

    It looks as if it works really well, too bad its on a windows phone.

  • Dylin Moran

    Location based reminders is a feature of the iPhone and Siri. This ad does nothing for Microsoft.

  • buckley101

    LOL “Nice try, Microsoft!” I’m literally falling off my chair lawling at that comment. Cortona clearly does a better job and the writer has no counter argument, yet he concludes the article with this sentence. This blog is hilarious. NOTHING can possibly be better than an Apple product. Just a side note, “advertising by dissing your enemies” was an advertising method used by Apple in the Mac vs PC ads…so now you look pretty stupid huh?

    • sigzero

      The counter is it’s a Microsoft phone. No thanks.

  • Kr00

    I bet they won’t put these little gems in their ads.

    http://www.youtube.com/watch?v=HTZPixKi3xQ

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in News | Tagged: , , |