SITU Is A Smart Food Scale That Talks To Your iPad [Kickstarter]

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Today marks the launch of an intriguing new Kickstarter project.

Created by former Apple employee Michael Grothaus, SITU is a simple, attractive Bluetooth food scale which talks to your iPad. By showing you the exact nutrition content of any food you place on it, SITU lets people see the exact calories, sugar, salt, protein, vitamins and minerals of any food they’re about to eat, based on that food’s weight.

SITU Is A Smart Food Scale That Talks To Your iPad [Kickstarter]

SITU is described as a learning tool for calorie counters, diabetics, hypertensives, athletes, and anyone who wants to lead a healthier life. Michael claims to have lost 60 pounds in six months using SITU, but notes that the device is equally good for those who wish to slim down, bulk up, reduce their bad nutrition intake, or simply eat more of the good stuff.

The Kickstarter campaign aims to raise £35,000 ( $58K), and as of today is offering the SITU for an introductory Kickstarter price of £50.00 ($83) ahead of its launch later this year.

Anyone who wants to get involved can check out more information at the link below.

  • JmeSaunders

    If this is done right, then this could be really good.

    I was using a mix of iOS apps and electronic food scales and I lost over 2 stone (as with any calorie controlled diet) but this could be a great way to move forward when it comes to working out calories for food.

    I think they’ve found another backer!

  • Christopher Morris

    This is only going to be as good as the food database, as I have learned. I use a Fitbit Force and I am constantly having to enter new foods because they are just not there. This crowdsourcing is highly inaccurate because I find that even though the database has the product, someone else has entered different nutritional information, so I end up having to do it again if I want it to be accurate. I suspect the same thing will happen with this product. I have a food scale and a Fitbit, unless this integrates with Fitbit food tracking, I am not sold. I will have to track in two different apps.

  • Hugh McMillan

    I saw a nearly identical item for sale yesterday at Williams-Sonoma. It was priced at $149, if memory serves.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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