Jimmy Iovine’s Beats Music Service Counts Down To Tuesday Launch

beats

Joining the likes of iTunes Radio, Pandora, Spotify, and Rdio, Beats Music — the music subscription service spearheaded by Jimmy Iovine — launches today, 21 January.

Combining human curation from “the best music experts” to algorithm-based automated recommendations, Beats Music will offer access to over 20 million songs via unlimited, ad-free streaming for $9.99 a month on all the usual platforms — including iOS and Mac.

While the service hadn’t officially launched at time of writing, the iPhone app has already launched in the App Store, although strangely enough this reportedly isn’t the final launch version — so users are best off waiting until later today when the service properly opens shop.

New users receive a free seven-day period to evaluate the service, before deciding whether to sign up or not.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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