What’s everyone’s favorite U.S. streaming service? Netflix? Hulu? Amazon? Angry buzzer sound! You’re wrong! It’s iTunes, natch, at least according to a recent consumer satisfaction survey by ForeSee.
In the research firm’s 2013 Mobile Satisfaction Index: Media Entertainment Addition (what a mouthful), customers were asked to choose their favorite of 22 different video services. They had a lot of options, including HBO Go, Netflix, Amazon Instant Video, Hulu Plus and Crackle, but iTunes came out on top.
iTunes is the de facto experience when consumers are using Apple’s iOS platform. The iTunes app comes pre-installed on iPhones and iPads. It is a significant market advantage that users do not have to elect to download the app. Also, it provides guidance to other content and media apps since the iTunes app’s user experience has become the standard for how other apps look, feel, and behave. Millions of consumers then actively choose to engage with iTunes to download content.
Device penetration, in other words, gives iTunes the advantage, even if it can’t match the free video library of services like Netflix, Hulu Plus or Amazon Prime.
Personally, I use Netflix, Hulu Plus and Amazon Prime more than iTunes, because I have subscriptions. But if I want to watch a movie and don’t mind paying for it, I always go to iTunes, because I know they will have it. What about you?
- Via App Advice