Now days, if you’re a carrier and you’re not selling the iPhone, you’re kind of screwed. As T-Mobile became the last of the four major U.S. carriers to start selling the iPhone earlier this year, smaller carriers like Cricket and U.S. Cellular have been trying to attract customers with cheaper phone and data rates.
Along with expanding its LTE offerings to over 86% of it’s customer in 2013, U.S. Cellular just announced that they will probably start selling the iPhone by the end of 2013.
“We have a number of strategies in progress to increase loyalty and attract more customers, including our announcement today that we will begin offering Apple products later this year. By further strengthening our device portfolio, we’ll give consumers another great reason to switch to U.S. Cellular, and enable our existing customers to choose from an even wider variety of iconic smartphones, and enjoy the outstanding U.S. Cellular customer experiences they deserve. Our smartphone penetration is currently 43 percent of core market customers and growing quickly. We believe there will be strong, ongoing demand for smartphones and data products and services from our customers, and we have significant room for growth in this area.”
U.S. Cellular doesn’t specifically state that it will be selling the iPhone, however T-Mobile made a similar announcement last year that they struck a deal to sell Apple products, so we assume the iPhone will be coming to U.S. Cellular eventually.