Ever feeling down and need an immediate injection of happiness? According to Tim Cook you should just head over to the Apple Store because it’s just like taking a Prozac.
During his presentation at the Goldman Sachs Technology Conference, Cook explained why the Apple Store has been so successful because it’s become more than just a store, it’s a place where people can gather and learn about Apple. Kind of like a fantasyland for tech.
“I’m not sure ‘Store’ is the right word anymore,” Cook explained. ” They’ve taken such a broader role than that. People don’t think about Cupertino headquarters, they think about their local Apple Store, and because people think of those things, they love them.”
Before the launch of the iPad, Cook says that the public’s ingrained perception of tablet was a huge heavy monstrosity that no one wanted to carry around. If it weren’t for the Apple Store, the iPad wouldn’t be so successful today. ”Our store is a place to discover, and I don’t think the launch would have been successful without the Stores. It gives us an tremendous advantage.”
Cook says that whenever he’s feeling down he actually goes to the Apple Store to balance himself out. ”If i ever feel like i’m dropping down to a level that’s below excited, I go to the Apple Store. It’s like a Prozac.”
With all the crowds and hipster employees, I can’t say I feel the same way about my local Apple Store, but maybe if I took a Prozac before going to the Apple Store my entire outlook would change.