Google Maps Boosts iOS 6 Adoption By 29% [Report]

Google Maps Boosts iOS 6 Adoption By 29% [Report]

It seems Apple’s problematic new Maps app was discouraging a lot of people from upgrading to iOS 6, the Cupertino company’s latest software. But now that Google Maps is official available as a native iOS app, there’s nothing to stop users from finally performing the upgrade. In fact, its arrival boosted iOS 6 adoption by 29%.

The data comes from mobile ad exchange MoPub, which reports that through the 12,000 apps it supports, it saw a 29% increase in unique iOS users in the five days after Google Maps hit the App Store. There was a 13% increase in iOS 6 adoption from last Monday to Wednesday, suggesting a lot of users upgraded as soon as Google Maps had arrived. The rest waited until the weekend.

MoPub CEO explained to TechCrunch: “we observed since the launch of Google Maps for iOS 6 a 30 percent increase in unique iOS 6 users, and we think it’s related to Google Maps. It verifies the hypothesis that people were actually holding back to upgrade until Google Maps was available.”

Another ad network, Chitika, reported earlier this week that Google Maps made little difference (0.2%) to iOS 6 growth. However, its data only covered a 24-hour period, while many made the switch days later. What’s more, MoPub’s 12,000 apps and a dozen ad networks monitor more than 1 billion ad impressions a day, making its data set more reliable.

Google Maps has clearly had a massive impact on iOS, with more than 10 million downloads during its first 48 hours of availability. That’s likely to be a little embarrassing for Apple, which would have been hoping users would stick to its own Maps app. But even so, the company will surely appreciate the boost to iOS 6 adoption.

There are a number of benefits to this, of course, including less fragmentation for developers, more people using Siri, and Apple’s IdentifierForAdvertising (IFA) feature, which replaces the old UDID system.

  • Shane Bryson

    Didn’t we just see multiple reports two days ago that said it only boosted by .2%?

  • Shane Bryson

    I wish Cult Of Mac writers would communicate with each other and not post conflicting reports.

    http://www.cultofmac.com/206196/google-maps-for-iphone-release-didnt-really-affect-ios-6-adoption-at-all-report/

  • kevin13769

    “Another ad network, Chitika, reported earlier this week that Google Maps made little difference (0.2%) to iOS 6 growth. However, its data only covered a 24-hour period, while many made the switch days later. What’s more, MoPub’s 12,000 apps and a dozen ad networks monitor more than 1 billion ad impressions a day, making its data set more reliable.”

    So it is a story the other day when you want it to be, but now, you say that there was not enough info for it to be accurate…! Journalistic bullshit is what we keep finding on this site. Makes me laugh that you can be so wrong about a story after you publish it saying how cool you are for having the story in the 1st place…!

  • jgajoga123

    Another terrible article by the same author on the same day…. massive impact? LOL 10 million, what does that compare to the entire iOS 6 install base? Of these 10 million how many are actually using it besides just a curious look (its free after all).. Also, with new reports coming out that Google maps tracks users by default.. makes me question the quality of their application and intent. Thank you very much but I am happy with Apple’s maps and have confidence that they will improve it more.

  • Unis Zuurmond

    I really hope they excluded the large number of countries that got the iPhone 5 during exactly the same period that Google Maps was launched, and that would have resulted in a spike in iOS 6 adoption.

  • technochick

    The launch of the iPhone in several countries and holiday purchases had nothing to do with it

  • Shane Bryson

    I really hope they excluded the large number of countries that got the iPhone 5 during exactly the same period that Google Maps was launched, and that would have resulted in a spike in iOS 6 adoption.

    Nope, sorry. Adoption in these terms means devices that did not ship with iOS 6. Strictly updates.

About the author

Killian BellKillian Bell is a staff writer based in the U.K. He has an interest in all things tech and also covers Android over at CultofAndroid.com. You can follow him on Twitter via @killianbell.

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