Why Giving Jonathan Ive Too Much Power Is A Great Idea

Mike Elgan (10:08 am PDT, Oct 31st 2012)

And just like that, the old Apple is dead, and a new Apple is born. I believe you’ll see massive changes to Apple products by next summer.

Apple had to re-create its products to correct a recent string of failures, including the catastrophic Maps debacle and the ongoing train wrecks that are Siri and skeuomorphic design.

Here’s why putting Jonathan Ive in charge of software design was an insanely great idea.

(Picture courtesy of Eyevine)

Apps you might like

Comment »

Comments by Vanilla

About the author

Mike Elgan is a Silicon Valley-based columnist who writes about technology and culture. His work appears in a variety of publications, including Computerworld, Datamation, PC World, InfoWorld, MacWorld, ITWorld, CIO, the San Francisco Chronicle. Subscribe to Mike's e-mail newsletter, Mike's List, and follow him on Twitter, Facebook, Digg and elsewhere by visiting http://elgan.com.

(sorry, you need Javascript to see this e-mail address)| Read more posts by Mike Elgan.

Posted in iOS, Opinions | Tagged: Apple shakeups, Jonathan Ive, Jony Ive |