Why Does Apple Inspire So Much Hate?

Why Does Apple Inspire So Much Hate?

The lovefest known as the Apple Worldwide Developers Conference starts Monday. As with any such event that involves Apple announcing new products, the global outpouring of love will be matched by a rising outpouring of hate.

Some people hate Apple. Other people hate people who hate Apple. Many of these haters have turned pro, leading to a lucrative “hater industrial complex.”

I know, because I’ve been the target of hate from both sides. I’m on the hate list of both the most extreme anti-Apple haters and pro-Apple haters.

Passion in technology, flame-wars, fanboyism and its discontents are nothing new. But in the past couple of years, something new has happened: The loudest, most insistent hate is now coming from the anti-Apple crowd, rather than the pro-Apple people.

I’ll tell you why below.

Also, it needs to be said: Haters are rare. The vast majority of users — and the vast majority of bona fide fans — don’t fall into the “hater” category. But haters appear to be everywhere because they’re active and vocal, and their rants memorable.

But first, let’s understand once and for all who hates, how they hate, and why.

There’s No Hater Like a Pro-Apple Hater

For decades, the most vocal, active and vicious haters were Apple fans. Apple fanboyism used to be about computers, and Apple systems have always been in the minority.

The main rival and object of Apple-fan derision, Microsoft, Windows and Windows users, had the luxury of remaining more aloof in the platform wars because Windows’ dominance was so absolute, or appeared to be.

To the Apple fan, there was so much to mock and deride about Windows and its apologists that a market, of sorts, emerged for anti-Windows rants. As a result of this demand, a career path was born: The professional fanboy troll hater. Reading these obsessive, detailed and often apoplectic attack pieces became a kind of entertainment for Apple fans.

Professional pro-Apple trolls make their living seeking out criticism of Apple and Apple products, and nit-picking every word to death. A typical counter-argument will literally post an article sentence-by-sentence, with long-winded argument leveled against every word.

The trolls make their living with blogs and even otherwise respectable publications by pushing the facts to an extreme, and combining personal attacks with mockery to excite emotion in the reader.

The reason this works economically is that the emotion and controversy is a win-win. When they attack you, a non-response is a win for the troll. They win the argument by forfeiture. Their readers see the attack, but not the rebuttal. They encounter the object of that attack exclusively through the context set up by the troll, so even the criticized article is presented in a way that routes around objective judgement.

But if you defend yourself or attack them back, that’s an even bigger win for the troll, because it drives traffic to their sites and posts and helps them build their “brand” and name recognition.

This is the same dynamic that has fueled the rise in obnoxious political talk radio and cable TV, and has ruined political discourse in the United States. Hate-filled, personal attack rants have a better “meme” quality than reasoned discourse. So the haters win.

Another curious anomaly in the pro-Apple hater racket is that they operate on a blacklist system. Once you’ve crossed Apple in any way ever, you’re on the blacklist and can never get off. (Not coincidentally, this is the case with Apple itself. Ask any journalist who can’t get an invitation to any Apple event.)

For example, I wrote two columns critical of Apple — one in 2006 and another in 2007 — and these columns are still used as evidence as to why I’m an evil shill worthy of painful torture with dental instruments. They still come up in professional pro-Apple troll articles. And they come up in the comments in this blog, as an automatic way to invalidate any opinion I might have about anything.

I write an average of four columns a week, which means I’ve written more than one thousand articles since then, more than 200 of these about Apple specifically. No matter. I’m on the blacklist. I’m an evil person. Bad. Rotten. Horrible. I once criticized Apple.

In just a few years, my entry on the professional pro-Apple troll hater blacklist will exceed the lifespan of Ayatollah Ruhollah Khomeini’s fatwa against Salman Rushdie.

Sometimes I write things that are so pro-Apple and heavily talked about that the professional pro-Apple trolls are forced to acknowledge the existence of these articles. But they often do so in the context of the blacklist, saying things like my having the correct opinion was a “fluke” or “accidental.” Or they say my objectivity is evidence of dishonesty.

Pro-Apple haters are really like no other in both scope, magnitude and longevity. And they used to corner the market. But no more.

Rise of the Anti-Apple hater

When Steve Jobs returned to Apple in the late nineties, and led the company’s absolutely brilliant program for the transformation of content consumption (iPod and, later, iOS products), changing market conditions began a shift in the relationship between Apple, it’s fans and the hater industrial complex.

In a nutshell, Apple has evolved from “our” company to “everybody’s” company in the minds of Apple fanboys.

Yes, OS X systems are still a minority, with most computers in the world still running Windows. But focus has shifted from PCs to mobile, and in mobile, Apple is no underdog.

The iPhone in particular is a totally mainstream product. And the iPad invented and now dominates its category like no other product in the history of consumer electronics. So the edge has been taken off some of the pro-Apple hate. But it’s added something to the anti-Apple hate camp.

Why? Because if you believe (as the anti-Apple haters do) that Apple steals other people’s ideas, doesn’t invent anything, succeeds only through pretty hardware and manipulative marketing, then Apple’s success is undeserved — a wrong that must be set right.

Every news cycle brings with it more undeserved praise. Apple is the most valuable company in the world. Steve Jobs was the greatest CEO of the decade. iPhone makes more profit than all other phone makers combined. Judge sides with Apple in patent dispute.

These facts rankle anti-Apple haters like Windows’ success used to rankle Mac fans.

Three other reasons for the rise of anti-Apple hate start with “G” and end with “oogle.”

You would think that Google’s entry into the mobile platform business would drive more pro-Apple hate than anti-Apple hate, but you’d be wrong.

Android is in every way an alternative to iOS. First, Android phones and tablets are an alternative to iPhones and iPads at the point of purchase (unless you’re in an Apple store). Second, they’re theoretical opposites, with the iOS owned and controlled by the hardware maker, and Android an open system where hardware makers don’t even need to send Google an email before basing an entire product line around it.

Android has gathered some serious fans. No, not the I’m-familiar-with-it-and-therefore-it’s-good variety of fans that Windows engenders, but serious, passionate affinity of the kind that Apple motivates.

Needless to say, Android fans tend to really hate Apple and, by extension, Apple products, Apple users, Apple Stores, Apple ads, Apple everything.

Second, Apple is polarizing the community with its “thermonuclear war” against Google as a reaction against Android. Apple is dropping Google products one-by-one from shipping iOS devices. It’s working with Twitter and Facebook very closely to oppose Google+ and Google. Apple is suing every Google partner it can over mobile patents.

And, third, Google+, which isn’t even a year old yet, has emerged as a hotbed of Android love and iOS hate. If you can imagine the degree of Apple advocacy that would exist on an Apple-created alternative to Facebook, then you can imagine how the Google+ community talks about Android.

I post a lot of items on Google+ that praise or appear to praise Apple or Apple products in one way or another. As a result, I’ve been blocked, criticized, called a pathetic Apple fanboy. I’ve been accused of taking money from Apple for my opinions, and worse.

While many of my pro-Android posts go sailing straight to the Google+ “What’s Hot” list — essentially “voted up” by the community via Plus-ones, Shares and Comments — most of my pro-iOS posts tend to languish in obscurity, ignored or dismissed by the Google+ community.

Another contributor to the rise in anti-Apple hate is the decline and fall of Microsoft Windows. The operating system is still on top, theoretically. But two trends are hammering away at it. First, there’s a general shift from desktop computing, where Windows rules, to mobile computing, where iOS and Android rule.

Second, even on desktop and laptop computing, there’s a serious chipping away by Apple at Microsoft’s lead. Apple has been on the rise for years, and Microsoft on the decline.

This trend has freaked out some Windows fans, and cause them to step up their anti-Apple language online.

And finally, the Linux and open systems advocates have reason to attack Apple. With Apple’s rise and dominance of the mobile market, at least from a profits and revenue perspective if not from a market share one, the expected Open Systems Age of Aquarius that they believed in looks less and less likely every year. So they’re turning up the heat on Apple as well.

Why So Much Hate? 

The thing to understand about the kind of hate Apple inspires, both in favor and against Apple, is that it’s not unique. The exact same phenomenon occurs in politics, religion and many other areas of human culture.

First and foremost, it’s about identity. Our computers, tablets and phones literally become part of us — our minds use them as peripheral memory, and we off-load processing to them from our brains. They see things, hear things and find things for us. They give us super-human powers of awareness, knowledge, communication and more.

Because we identify with these products, an attack on them can feel like an attack on us.

And as with politics or religion, one’s opinions are often inescapable within the context in which one views the world.

For example, there’s a strong correlation in politics between advocacy for gun control and whether one lives in an urban or rural area. To city slickers, guns represent criminality and violence. To country folks, they represent survival and protection. Not always, but usually. The point is that context determines and almost dictates your opinions about things.

Likewise, there are contexts for using consumer electronics. Some people view them as “computers,” boxes filled with technologies that function as all-purpose tool-boxes for the curious tinkerer. Others view them as “appliances” that are to be judged on the degree to which they “just work” without problems or glitches.

If your context for consumer electronics is the former, you’ll hate Apple. If the latter, you’ll love Apple. Not always, but usually.

The facts are so clear from within one’s context that anyone who denies them can only be 1) stupid; 2) evil; 3) corrupt; 4) gullible; or 5) all of the above.

These are categories for all pro-Apple and anti-Apple hater attacks. And they exist because combatants view consumer electronics in distinct contexts.

People tend to be blind to bad things they’re familiar with, but overly critical of bad things they’re less familiar with. This is the source of nationalism, for example.

Most people think their own country is better than others. Since all countries can’t be objectively “better” than all other countries, nationalism is only possible by the inflated importance of good things about your own country, and a diminished importance of the bad things.

As people explore their platforms of choice, over time they find themselves impressed and thrilled by this feature or that decision by the company that makes the product. When they encounter the opposite in a competing product, they feel compelled to lash out at the transgression. Meanwhile, people become accustomed to the frustrations and design flaws in the computing platforms they use every day. This creates bias.

There’s also a sense of injustice that drives hate.

Apple fans see injustice in competing products clearly copying the look and feel of Apple products, from phone interfaces to handset design to ultra-slim laptops to all-in-one PCs. They see injustice in the Windows monopoly. They see injustice in everyone copying the app store concept, and in Microsoft copying the Apple Store concept.

Apple haters see injustice in Apple’s runaway success. They see injustice in iPhones being more-or-less comparable with or inferior to many Android phones, yet Apple gets most of the mobile phone profits? They see injustice in Apple taking credit for introducing technologies that already existed in competitive products. And they see injustice in Apple being rewarded for what they see as a controlling model for apps.

Perceived injustice instills a sense of mission to right the wrongs. And this brings out the hate speech.

Another source of hatred on both sides is Apple’s history of powerful advertising, which polarizes.

One example: Apple’s “Think Different” campaign. (You know, “here’s to the crazy ones, the misfits, the rebels”…) To Apple and Apple fans, the message of this campaign was “Apple products are designed for creativity, not just productivity.”

To people who had decided to use non-Apple system, the message was: “People who use Apple products are better and smarter people. People who don’t use Apple products are unsophisticated idiot goobers.” It felt like a personal attack.

Likewise with the “I’m a Mac, I’m a PC” campaign. Apple literally depicted what kind of person would use Windows, and what kind would use Mac. To pro-Apple fans, the ads highlighted in a funny way what they agreed were the flaws of Windows and PCs, and the benefits of Macs. But to non-Apple users, the message was clear: “Windows users are overweight, clueless, desperate, uncharismatic, unscrupulous, unattractive losers.” It made them wanna holler and they did, ergo: hate comments.

Stated another way, the history of Apple marketing has gone beyond a message that Apple products are better products. It conveyed that Apple people are better people.

Where’s the Love?

So where does the hate really come from? Ultimately, it comes from love.

Love and hate are not opposites. The opposite of love and hate is indifference.

You don’t see serious flame wars and hate around, say, the Symbian platform, or around companies like HP or Oracle. And that’s because nobody loves them. And if nobody loves them, nobody is going to hate them.

People love Apple products. People love Google products. And, yes, people even love Microsoft products. People also love Linux and open systems.

And all this love engenders passion. And passion drives hate. And that’s why Apple inspires so much hate.

Related
  • Drmstix303

    This is such a great article!! It is an unbiased opinion of all the different types of people with regards to Apple/Tech.  Thanks!

  • chuckf1

    An analogy that I like to make is between cars.  I drive a Honda Accord.  Do I hate folks who drive Fords, Chevys, Nissans or whatever?  Of course not. 

    The car you drive, just like the computer, tablet, or cell phone OS you use is a matter of personal preference.  No more and no less.

  • Wirehedd

    yeah, pretty much sums it up.

    …and fandroids and windozers are goobers. :)
  • Lucien Dol

    From a person who uses Windows products at work and thinks Visual Studio is the best development tool, who owns and loves an iPod, iMac, MacBook Air, iPhone and iPad, reads books on a Kindle Touch and buys Android phones for one of his children – very well said! 

    I often sigh in frustration when I read the fan of one product lashing out to and ridiculing a fan of a competing product. I often wish people would just grow up. You obviously did, Mike.
    Well done!
  • drblank

    For a long time, most people have been ‘brainwashed” into the Microsoft mentality, then get “brainwashed” into the Android mentality and because of the attention and success of Apple, instead of admiration towards Apple, they hate Apple because they have a method making products higher quality, better customer service, innovative, etc. and because they are focused the people that bought into the Microsoft or Android mentality are frustrated so they vent on Apple.

    I’m sure a trained psychologist would have to interview and a good one will probably have to dig deep into the root of their anger.
  • Coward Anonim

    I like the article, but it is very personal, so you missed. The worst are pro-Linux haters.

  • Baeocystin

    Sharp, even-handed analysis.  

    I’m looking forward to the day that I can buy sharply-designed hardware that is nonetheless open as a platform.  There has to be a middle ground between Apple’s combination of stellar interface design with fanatical, frustrating levels of platform restriction. 

    How wonderful would an ipad with usable usb/sd card ports and an easily-accessible file system be!
  • TheRealSYANiDE

    I just wanted to throw in my two cents:

    F@CK APPLE. That is all. Carry on “better people”. Oh, btw, F@CK M$ too. Use linux!

  • LOL_

    comical

    perception is reality :-P

  • Andrew John

    Jealousy, pure and simple. Because Apple make shinny, pretty things that actually work, other users end up dealing with a sense of inferiority. Cheap vs Costly. As a person who looks upon Porsche driver and thinks to himself, “douche”. Why? Because it challenges their worth and inability to be in that guys shoes. Just because Windows has the greatest desktop/laptop market share doesn’t mean it is the best. Linux would win for UI and user customisation. More people use chopsticks in the world over a knife and fork. Doesn’t make it a more superior implement. Apple haters hate because they have an inferiority complex, Apple fanboys attack because they feel that sense of superiority and use it to beat people up. And for the record, Android users are usually tight assed Windows users who are happy buying a knockoff because of the price. Apple makes stuff that look like DeLoreans but run like Mercedes.

  • Joffre Arteaga

    wow, this has to be the best piece i have ever read on the net.

  • ApplePr0n

    Success breeds hate. Plain and simple. If you are successful, people will hate you. Think LeBron James, Apple, the US, etc.

  • Adam Waldron

    This was a very well-written and reasonable article and you have yourself a new fan.

    I get the sense too that people very much feel there is something at stake in terms of the philosophies put forward by Apple vs. Microsoft/Google.  It’s seen as a war with both consequences and some kind of definite ending.  You wrote of the tools and tech we use as being almost a brain workhorse, a mini-mind that’s more efficient than the natural brain at some tasks and less at others and so we’re delegating things it’s good at over to it in the hopes that we can lead more efficient/enjoyable lives, perhaps. I agree. Technology is very much functioning now as a means by which we can take our evolution into our own hands.  These tools we’re dispensing out are extensions of ourselves.  It’s like you said, everyone on the planet is now capable of being basically an oracle-consulting, hip, telepathic, creative, outgoing, punctual, frugal math-whiz super-genius so long as they carry a small magical box with them (and probably a charger in not too effeminate a bag).  But we’re not all of these things, are we? We’re a bunch of dicks with phones.  And these companies we’re talking about are the ones who are working on fixing and tweaking the little things that aren’t working to make us as awesome productive and fulfilled as we aspire to be.  I think it’s like this: we’re talking about a world where very soon it’s not impossible that this isn’t going to be in our pockets anymore.  Instead, it’s not unreasonable to think inside of our skulls there’s going to be a blinking little chip.  That chip’s going to have a little logo on it, and that logo is going to have all the culture and history of a company wound up in it and will be imbued with that company’s philosophy.  People have very strong opinions about which logo that chip will carry, and I don’t blame them.  I think for the indefinite future there’s both room and need for both open and closed systems and that they inform and inspire each other.  Neither side need kill the other and just make all of our tech into perpetuity.  But this is the kind of stuff I think that is in people’s minds when they flame each other.  They feel like their side should/will/ and must win because there’s a lot at stake for how things are done in the future beyond being civil about.  So, if that means making you feel dumb for owning an Evo or whatever then good, maybe you’ll just go in the corner and have a good think about what you’ve done, supporting a buggy sparking brain-chip company like that. Wake up and get in the game, jackass.

    Also fun to watch in forums now is the Apple Civil War.  True Apple believers who think apple has lost its way, forgotten about professional creative types, and now just wants to make sure Candy from Jersey buys an iPhone.  They just keep swearing up and down they’re done with Apple while they write novels about what Steve Jobs would think about every decision the company makes down to the color of their recycling bins.  It’s ludicrous.  I do think this shift is going to be interesting to watch though, what does happen when the perceived underdog isn’t the cool upstart anymore and becomes Big Brother?  How does that play out in 10 years? What does a customer base full of hipsters do when he looks around Cosi and everybody has the same phone?  And what happens when the competition starts making some really nice open platform throwing-hammers?

  • Bart Guingona

    Very incisive. In the end, we take it all personally. How can we help it? Our choices ARE personal. The need to be validated is all-too-human and translates itself into prejudice.

  • Toni Elaine Schafer

    The last section about ‘Where’s the love?’ made me think about the Jedi and Sith codes. 

    Jedi:

    Emotion, yet peace.
    Ignorance, yet knowledge.
    Passion, yet serenity.
    Chaos, yet harmony.
    Death, yet the Force.

    Sith:

    Peace is a lie, there is only passion.
    Through passion, I gain strength.
    Through strength, I gain power.
    Through power, I gain victory.
    Through victory, my chains are broken.
    The Force shall free me.

  • Brianna Wu

    Great post, Mike.

    I have to admit, when you first started writing for COM, I didn’t really think you “got it.” But, you’ll columns over the last year or so have gotten better and better. I definitely appreciate what you have to say. And, I think this is your best column yet. 
    I think any Apple fan that’s honest can appreciate the many shortcomings of Apple products and Apple HQ culture – which is frankly arrogant. What I find so frustrating, though – are the people that just come and troll Apple for a thrill. They are looking for an argument, and all too often they succeed in starting one. 
    I don’t care at ALL what people buy and use, and all I’m looking for is the same respect. 
  • djmanas

    A very true unbiased article. As said in one of the comments above.. Success always attracts hatred.. It’s human nature.. The ‘i’ in every Apple product projects/ means (according to me) Imagination, innovation, implementation, ultimately = impressive! What these puberty struck kids don’t understand is that Technology has to move forward with time.. One of the reasons why we are all forced to learn history in school.. Shows us where we have come from and how we have evolved with time.. Clearly the people who argue with strangers online over a product that makes one’s life a little bit easier missed his lectures.. Back to topic.., Companies & products are as good how they are marketed and how the PR is handled.. No one likes to fall prey to false Advertising & get duped.. People today want everything what they imagine to be bundled in a gadget for a lousy $100.. Not even for a second stop and think economics of the company.. Just their own pockets.. Apple is like the Rolls-Royce in their respective industry.. They have kept their products exclusive & simple.. Before Apple/ Samsung/ Google/ BB  it was all Nokia & Symbian.. No one talks about it now-a-days.. Why?? = Evolution (better products) came along with time.. Also another type of Apple haters I’ve come across are those who are love struck by the iPhone but can’t afford them; who ultimately end up buying a Blackberry Curve and then call it better than the iPhone.. I mean.., are you serious.. So much information at a click of a mouse (on the net) and people are still stupid/ ignorant.. At the end it’s up to personal preference really.. Market research is very important.. If one can afford it.. If One feels/ finds out it’s worth it.. If it makes one’s life easier (by how much)…

  • ElektronicaD

    “Stated another way, the history of Apple marketing has gone beyond a message that Apple products are better products. It conveyed that Apple people are better people.” Snobism at its littlest , some feel its elitest and a bit  Hence why I am not a fan of Apple or its products and was reluctantly forced into an Iphone by the Network provider … It was also the motivator that sent me to try the android powered competition and eventually to buy it. They got what they wanted , now they are hating that they cant sell their devices to these people because they insulted them … not smart marketing … you want everyone to buy your product … and essentially … it backfired… its Flippant nature caused a whole class of those who spend more time on their computer than any other group to ignore and hate Mac’s … these are the Gamer’s … They spend more on their PC’s, they play them more often they buy more gadgets and essentialy they stick to PC’s because gaming companies do and gaming companies for serious E3 Games know … insulting your profit base is not bright. 


     Sadly I agree that Mac has some wonderful products , I cant deny it , but , I think when you cast a whole group of people in a lackluster light so globally, it makes them feel unwanted , so why would they buy a product that has decided it only wants people who think they are better than everyone else to buy it ? It was a bad move for them … but hey they created it. 

     Either way I have yet to see one truly prove better than the other … unfortunately you cant build a mac , and they still seem to be way pricier than the Windows competition … its like owning an Acura or a Honda … they both do what’s required but in most cases spend more on the Acura and get the same place in the end … 

  • Metl Mann

    Why do you know this stuff?

    The last section about ‘Where’s the love?’ made me think about the Jedi and Sith codes.

  • Sarah Maywalt

    I really never had any problems with Macs, until the advertising. “Think Different” was obnoxious and grammatically incorrect. (If you are going to pretend that you are smarter than everyone else, learn that an adverb, not an adjective, modifies a verb.) “I’m a Mac, I’m a PC” was full-on insulting.  

    Then there are the Apple zealots. They go on and on and on about how my stuff stinks. Well, my smartphone has a physical keyboard, and I refuse to own a phone without one. My laptop cost me $800, and it folds into a tablet with Wacom functionality. Is it more powerful than a Macbook Air? No! But it is more useful to me at a far better price. On top of that, I think Windows is far more intuitive, but I grew up on DOS prompts and two button mouses.
    To me Apple is selling their products on image almost exclusively anymore. I don’t have enough free cash to spend on image. I have work to do. I own a PC.
    Don’t even get me started on the Apple Store “Geniuses.” Infuriating. 
  • Steffen Jobbs

    Does it really make a difference what a handful of retarded weenies hate about Apple?  It’s not as though their hate is going to hurt the company.  There’s far more consumers that really like Apple products.  People who hate, only put their own physical and mental well-being in jeopardy. I’m sure the haters of Apple are in a tiny minority.  Most humans don’t expend the time or effort hating any particular company because they’ve got more important things in their life they need focus on.  Hating a company would seem to be an irrational thing unless the company was doing harm directly to the individual.  Apple isn’t ruining the environment or causing financial debt.

  • blaite

    From a person who uses Windows products at work and thinks Visual Studio is the best development tool, who owns and loves an iPod, iMac, MacBook Air, iPhone and iPad, reads books on a Kindle Touch and buys Android phones for one of his children – very well said! 

    I often sigh in frustration when I read the fan of one product lashing out to and ridiculing a fan of a competing product. I often wish people would just grow up. You obviously did, Mike.
    Well done!
  • M. F. Kamil A. Fauzi

    This a very good article!

  • Imma Commenter

    I hate Apple because of their need to control everything and their marketing practices. Apple & Harley Davidson, I think, are the two best companies at selling based almost entirely on image. And as a result those two companies have created the largest cult followings of any company I can think of. Which of course allows them to charge obscene prices for even the most basic of upgrades & accessories.

    I ride a Kawasaki Cruiser because I can get more motorcycle for less money. I have an Android phone for the same reason…more product at a lower cost.
  • Vu Viet Anh

    Hey guys. it has been bought to my attention that you guys have been using my image (Death to the iEmpire) without giving proper credit :)

    the original image can be found here 

    Feel free to contact me at (sorry, you need Javascript to see this e-mail address)if you want to use any other images from this series again
    Regards
  • Thalinor

    People hate Apple because they violate United States Constitution and send men in black suits into people’s houses to confiscate equipment using fake search warrants and end up taking that equipment back to the Apple HQ instead of going to a police station for evidence. I don’t care if the guy walked into Apple HQ picked up a computer monitor murdered a guard with it, stolen property goes to police station as evidence not Apple. Apple goons even took the guys computer and laptops so they could provide a forensic analysis on it and not the police department. Big corporations like Apple think they are above the law; all of this was done on a fake search warrant too.

    People hate Apple because Apple sues companies for nonsense patent violations, when Apple themselves are also a giant patent violator. Look at suri; looks a lot like Google voice command to me something that’s been on Android phones longer than suri on Apple devices. Sure the patent violations go both ways; as an Android user I can admit that but most Apple users can’t because they are brainwashed.

    People hate Apple because Apple users tend to be ignorant (by definition of the word) and would blindly follow the rest of the Apple cult “drinking poison cool-aid”. It’s sometimes gets taken so far its creepy. Most (not all) Apple users can’t admit that there’s any other manufacturer could make a decent solid product that competes with Apple. Apple fanboys go beyond any sort of commonsense in their blind undivided loyalty, were android fanboys can admit that there are some positive [with the many negative] things about Apple.

    People hate Apple because jerks like Steve Jobs try and play “moral compass” telling us what we can and can’t see on our Apple products.

    The bottom-line is Apple thinks they’re above the law and uses their money and power screw the industry, violate civil rights, etc. Google is certainly not some sort of white knight when to comes to protecting our privacy, as we found out recently they happen to be just as bad as everybody else. The only difference is Google is pretty laid back, sort of a “live and let live”. I’m not saying they are without fault but they sure as hell are not as bad as Apple’s lawyers.

    Apple is completely out of touch and no longer the company that they were when they were growing up. Because of this they will end up self imploding if they don’t straighten their act out; it’s happened before to Apple and he can certainly happen again.

    Seriously when was the last time you heard about a Google employee dressed in a black suit who kicked in somebody’s door while the police department (and the homeowner) waited on the front lawn, then ransack the guys house taking every piece of technology that they could find back to Google headquarters instead of bringing to the police department, to follow proper evidence procedure. It’s never happened did it never will however for Apple, it’s just another civil rights violation notch in the belt. Don’t even think about trying to make some bullshit argument that it was some top secret phone, Apple is not a government institution and therefore I could care less what product they were trying to hide, there is proper police procedure and something in this country called “innocent into a proven guilty”. Our Constitution does not allow a corporation to enter your house and act like the police department confiscating your stuff and bring it back to their private headquarters. Apple bribed the police department, they bought off the legal system, and threatened [as the author of this article pointed out happens so often] the main stream news media into not covering the story. As far as I’m concerned this is just one more crazy ass 1984 scenario here in the good old USA.

    That’s why people hate Apple because they’re a bunch of scumbag’s. You’re sitting here trying to tell me that if you and I had any of our property stolen that we would get to go into the suspects house (alone w/o police or the homeowner) search it, take their computers and everything they own two back to our house for examination? If your answer is no but apples a big corporation protecting a big multimillion dollar project, then you’re trying to say that corporations have more legal rights than the average everyday citizens in this country. That’s total bs, and[while happens to be sadly true] Apple is one of a few corporations that abuse this unconstitutional power AND rub it in the public’s face at the same time.

    Screw Apple. Great products but corporate executives that are down right scummy.

    FYI: My second PC was a Mac SE. I had a great time learning to “program” in HyperCard. I loved that computer so much I kept using it well into college; and by then it was ancient. Apple is not the company I grew up with [I am now 33] and loved. They have become an evil, vile, greedy company that seems to feel they are untouchable. Its that Apple arrogance [which Apple users also share] that makes them so hated. I will never buy another Apple product [or Sony for that matter] and have boycotted them because they are just evil.

  • baby_Twitty

    Hey guys. it has been bought to my attention that you guys have been using my image (Death to the iEmpire) without giving proper credit :)

    the original image can be found here 

    Feel free to contact me at (sorry, you need Javascript to see this e-mail address)if you want to use any other images from this series again
    Regards

    Shut up…

    As if you have given any credits to the original designer of the green ‘Android’ logo/character
  • RoDiMuSX

    Here is the core of Apples Hare. 1.) They sell the same product over and over a again and then idiots claim revolutionary which is completely false. Example iPod touch = iPhone and iPad. 2 ) The arrogant people at Apple feel they need to control its users by saying what app you are and are not allowed to have. 3 ) Ridiculous patents used for attack not defense. They tried to patent the way someone holds a phone. 

    With all that said, the majority of the Apple hate comes from the idiot consumers that cant think for themselves. Apple uses the majority of users fear of technology to get ahead instead of truely innovating. If Apple comes out with a holographic display first then i will retract this statement. Until then Apple sucks and is hated in my book.
  • jfc123

    i agree with everything but the marketing point. I think that you over analysed it.

  • jfc123

    An analogy that I like to make is between cars.  I drive a Honda Accord.  Do I hate folks who drive Fords, Chevys, Nissans or whatever?  Of course not. 

    The car you drive, just like the computer, tablet, or cell phone OS you use is a matter of personal preference.  No more and no less.

    As the author said “First and foremost, it’s about identity. Our computers, tablets and phones literally become part of us — our minds use them as peripheral memory, and we off-load processing to them from our brains. They see things, hear things and find things for us. They give us super-human powers of awareness, knowledge, communication and more.”

    Our cars don’t do that.

  • Skywaytraffic

    To be fair… Even the people who like Google+, don’t like Google+

  • Skywaytraffic

    Shit. Didn’t mean to post this and now I don’t know how to delete it. Ignore…

  • Skywaytraffic

    I hate Apple because of their need to control everything and their marketing practices. Apple & Harley Davidson, I think, are the two best companies at selling based almost entirely on image. And as a result those two companies have created the largest cult followings of any company I can think of. Which of course allows them to charge obscene prices for even the most basic of upgrades & accessories.

    I ride a Kawasaki Cruiser because I can get more motorcycle for less money. I have an Android phone for the same reason…more product at a lower cost.

    A Kawasaki AND an Android phone? You must be one cool guy.

  • thegraphicmac


    I’m looking forward to the day that I can buy sharply-designed hardware that is nonetheless open as a platform.

    And what EXACTLY do you think being “Open” means? And what EXACTLY do you believe being “Open” would get you on your iPad?

  • drblank
    I hate Apple because of their need to control everything and their marketing practices. Apple & Harley Davidson, I think, are the two best companies at selling based almost entirely on image. And as a result those two companies have created the largest cult followings of any company I can think of. Which of course allows them to charge obscene prices for even the most basic of upgrades & accessories.
    I ride a Kawasaki Cruiser because I can get more motorcycle for less money. I have an Android phone for the same reason…more product at a lower cost.

    A Kawasaki AND an Android phone? You must be one cool guy.

    Well, WHICH version of Android are you using?  The problem with Android is that the most number of users aren’t using Ice Cream Sandwich, they’re using Gingerbread which is an OLD version.  The other thing is what’s in store for the future of Android.  We don’t really know.  Apple has been releasing a new version of iOS every year for free.  And it just builds on the previous version.  Apple is more accepted within Corporate/Government than Android, so it might help you with a job at a specific company as some of these companies are developing Apps for iPhones for internal purposes.  The other thing is Apple designs the hardware and software, so there is better SUPPORT.  They are always going to advance the hardware on a yearly basis and EVERYONE leap frogs one another.  The other reason for Apple is they have a better security strategy than Android. It may not be perfect, but there are less attacks on iOS and OS X than Android, and Windows for that matter.  There are also more apps on iOS than Android.  The other thing is Google’s main source of income is not from Android and competency in Operating Systems.  I look at Google as beginners.  They follow Apple in terms of direction, same thing applies with Microsoft.  Microsoft doesn’t upgrade their OS every year or so, they upgrade Windows about every 5 years, so by the time Microsoft gets on major release out, Apple has had at least 2 maybe even 3 releases and Apple is just trying to have a consistent user experience between their platforms for a better EASE of use, and support.  Apple likes to control things to PREVENT hackers.  If you open up the OS too much, it is easier for hackers to develop hacks.  Some things SHOULDN’T be opened up.  I look at it like a car.  Does the average person modify their car?  No. Only some people do it.  The more you modify the car, the more you stand screwing up your car costing you more money, more headaches, and more frustration and less the manufacturer can support you.   IF you want certain features, Apple has a Feedback site so you can submit feedback.  If they get enough people having the same complaints, the better chance you’ll get at them changing it to solve any problems or to make the product better.   The problem with Android is that the hardware makers have to rely on Google to release a new version and updates and the communication between each mfg and Google isn’t very good.  Apple iOS and OS X team works with the hardware designers and they belong to the same company.

    I look at computers much like a car or a piece of stereo equipment. I don’t buy a car where the engine/transmission/suspension system is designed and mfg by different companies.  Do you? Probably not.  If I buy a Stereo receiver, is the amplifier designed and made by one company, the pre amp designed and made by another?  No.
    I’ve sold computers/software to retail, corporate, government accounts selling anything from C/PM, Apple OS’s, DOS, Windows, various flavors of Unix (Sun, HP, etc.), even NeXT.  I’ve dealt first hand with just about every major hardware mfg and the one that has the best overall consistency in support, quality of hardware, easer of use, etc. over the years is Apple.  As much as I see improvements, I would much rather put my $$ in an Apple product than anyone else.  I don’t work for Apple, I have never worked for Apple, but have sold their products and have used their products, just like other brands.  But then again, this is just my opinion and you are free to choose whatever you want.  Just understand ALL of aspects of what you base your decision on.
    You’ll never get highest quality at the same price as the lowest quality.  Do you think you can get a Mercedes Benz for the price of a Honda Civic? NO.  We would all like to, but that isn’t going to happen.   Quality costs money.
  • Rob Gilgan

    People feel a need to express an opinion and there is, I think, a misplaced need to cheerlead for objects we’ve acquired. There was a time, many years ago, when the fact that I owned and used an Apple computer was the source of much derision. There were people who were actively working to prevent me from using what I considered to be just a tool. That was threatening – I had invested $4,000 in my primary writing and production tool (and I used Microsoft Word, so I saw myself as agnostic), but there were people, who’d now just be dismissed as haters, working (sitting on campus committees trying to eliminate Macs, working in tech outfits disabling the Macs so people would buy their higher margin products, and going on boards like these and publishing lies about experiences they never had, etc.) to ensure my investment failed. 

    I didn’t have a choice at the time. I couldn’t have afforded to change platforms if I’d wanted to. Some of that remains today. 
    I enjoy tech and don’t really care who designs or produces it. Epson scanner, Bose speakers, Olympus cameras…Apple computers, phone and tablet. Canon and Nikon people look down on my Olympus, but I don’t really care. I like their 5D, but I wouldn’t want to pack it all day. 
    Generally, when I see a comment that I identify as ‘hater’, I can easy determine the writer has never actually used (maybe even seen) the product they’re hating. I often think that hating has nothing to do with technology and is just an extension of the eternal dick-measuring contest men seem to engage in almost genetically. Are there a lot of women haters? 
    I will say this: if my experience with Apple products diminishes (as in they start selling ill-designed, poorly crafted products), I’ll stop buying them. But that makes them no different than any other producer in the market.
    And – here’s some love. I bought a Nest thermostat. This is a company that gets it. The product, the user experience and the client relationship are absolutely the best I’ve ever encountered, from anyone. The device, all by itself is extremely impressive. Before you buy, they recommend you send them a quick photo of your thermostat wiring. They send you back an email, quickly, to advise that the installation will work. They produce simple, easy to follow installation instructions and they include all the tools you need, in the box. And the device works exactly as advertised. I have no interest in the company, other than living in a house that’s enhanced by its product. I don’t want to hear from Noma owners how much they hate Nest and its phoney sleekness, pretentious utility and what a sheep I am for buying a product that may have cost a little more than theirs.
  • Kenton Presbrey

    What a fantastic article. You really nailed it on the head. Especially the part about how we use these various devices and they become a part of us and an attack on our devices feels like an attack on us, amazing. 

    I switched from PC about a year ago and have since fallen in love with everything Apple. From the very beginning, when people would hate on Apple in comments, wherever, I took it as though it was a personal attack. “How could someone not love these products?” Without even realizing it, I was making it my mission to prove these people wrong and make them think otherwise. 
    Apple is amazing and if you think otherwise your are just a jealous idiot. :P
    Awesome Article once again. 
  • Meil

    Mike, well-written article. I’ve almost always found your writing to be quite well balanced. The number of pro-Apple haters who always wrote Micro$oft in their comments are as annoying as the anti-Apple haters who CrApple this and CrApple that.

    I would however like to point out that there have always been a significant proportion of pro-Apple reasoned-argument makers who always attempted to put forward logical arguments as to why they felt a writer was off-base and tried not to get dragged into emotive flame-wars. I’ve always tried to tread that more honorable path and avoid personal attacks.

    I do have a bit of an issue with your supposition that the pro-Apple crowd has made it their business to seek out commentary that tended to be negative of Apple. Though there is some truth to that, there have also been significant catalysts on the journalistic side of the fence that have I think quit justifiably drawn criticism like a lightning rod.

    Going back many years there have always been those curmudgeons like John Dvorak, Windows hyper fans like Paul Thurrott and writers we’ve felt were out-right serial truth-twisters like Robert Enderle and Scott Moritz who have made it their business of drawing the ire of Apple fans for a decade or more in some cases.

    I think the dark side of the anonymity afforded by the Internet is the unfettered vitriol that it has tempted far too many to launch over the years. This is definitely one of the sadder things I have noticed over the last dozen years.

    Anyway, here’s to many more spirited discussions hopefully with less hate and more love (or at least forbearance!) in the future.

  • drblank
    I hate Apple because of their need to control everything and their marketing practices. Apple & Harley Davidson, I think, are the two best companies at selling based almost entirely on image. And as a result those two companies have created the largest cult followings of any company I can think of. Which of course allows them to charge obscene prices for even the most basic of upgrades & accessories.
    I ride a Kawasaki Cruiser because I can get more motorcycle for less money. I have an Android phone for the same reason…more product at a lower cost.

    A Kawasaki AND an Android phone? You must be one cool guy.

    And how much money did you actually save by buying an Android phone vs an iPhone?  Seriously?  $100?  $200?  I personally don’t use a cell phone that much and i am waiting for the iPhone 5 to come out so I only spent $100 on the iPhone 4. It does what I need it to do.  It may not surf the internet or downoad/upload files as fast as an 4G LTE phone or an iPhone 4S, but I don’t use it that much and when the iPhone 5 comes out, then I will either upgrade then if I see the need or just use the iPhone 4 until I feel compelled to buy a later model.  But I still get iOS upgrades as soon as they release it.

  • worm

    Great article. 

                As an Android and Microsoft fan I still think Apple creates good products, I just prefer to use other things.  The thing that gets me about Apple users, (as you say not all, but the vocal few) is that they would look down upon me if they were to see me use an Android phone, or a PC.  When Instagram came to Android, people were talking about poor Android users posting pictures with their cheap phones.  A lot of high end Android phones cost the same or more than an iPhone would cost.  It all comes down to preference.  I prefer Android to iPhone, so I spent my money on the Galaxy S and in a month, I will purchase the Galaxy S III because I would prefer to use that rather than an iPhone.  Same goes with computers.  As a student pursuing a career in the graphic arts, I have use Macs extensively over the past 2 years.  At home, I use a PC though and I am no less creative on Windows, than I am on a Mac. 
              I’m not jealous of Apple.  Their success is well deserved and they create great products that their consumers are happy with.  I hate being looked down upon because of the products I choose to buy.  I’m not stupid.  I know the pros and cons that ios and Android products have.  I chose android in spite of the bugs that show up because I like the ability to customize my device the way I want to.  The problems I have with these tech companies are the lawsuits that shouldn’t even be a big deal.  Android and ios feel completely different and in no way will people be tricked into buying an android phone or vice versa.  Both Google and Apple innovate and this is great for us consumers.  The competition between Apple and Google will only speed up the innovation.
               So as Mike is saying, there’s no need for hate.

  • adidjo

    From my POV, Anti-Apple hater came first. I’m old enough to remember pundits, some even writing in their columns in MacWorld, that Command-Line-Interface is better than GUI; that studies say that GUIs make you more stupid, that Macs are toy computers etc. 

    Where did that hate come from?
    Steve resigned from Apple, and Apple went into decline. And this is the start of what the author said “pro-apple hater.” They’re actually not hater, they’re defenders of Apple, only they went about it the wrong way; through spite, or should I say, spittle. 
    I think the author forgot that the Mac, for all its its mindshare, is a minority in the marketshare. Macs has, what, 5% of the desktop PC market? So those “pro-Apple haters” were actually defensive in nature, not offensive. Nitpicking the haters’ arguments was simply one of the tactics used in defending Apple. 
    I think that there actually is no Pro-Apple Hate; the only hate around is from the Apple haters, or as the author puts it, the Anti-Apple haters. The Pro-Apple haters are actually defensive defenders, who came to be during the times of “beleaguered” Apple. Remember those “beleaguered” times? Those were dark times, desperate times, when even fervent Mac fanbois despair that their cute little computers will be no more. 

    To summarize: 
    1) Apple released the Mac. Apple-Haters started spouting off, saying Macs are toy computers, they make students dumber, etc., etc. 
    2) Steve Jobs left Apple, and Apple went into decline. This spurred the Apple fans into Defensive Mode and got labeled as the Pro-Apple Haters. 
    3) steve Jobs returned to Apple, Apple prospered. The Apple-Haters became louder. 
    4) Apple is blamed for the hate because they released polarizing advertising. ^_^

  • Jurassic

    The main reason why there is so much anti-Apple hatred is simple:

    Jealousy breeds hate.
    For Microsoft fans, Apple has evolved from an underdog “toy-maker” (in their opinion) to a leader and destroyer of many Microsoft controlled domains.
    Where Microsoft failed with tablets, music sales, mobile operating systems, music players, stores, etc., Apple has become a world leader.
    And Microsoft fans hate knowing that their PC operating system is being constantly attacked by viruses, while Mac OS X users have been totally free of any viruses.
    For Android fans, Apple has innovated the modern smartphone (both hardware and software). The fact that Google and Android phone manufacturers are being assaulted for stealing Apple’s patented technologies, irks them.
    Also, since unlike Apple, Google does not control the UI consistency nor the ability to update Android devices, many Android fans with years-old versions of Android OS on their devices, which may never see an update, are jealous of owners of iOS devices who receive updates on the same day that they are released.
    These are just a few examples of the jealousy felt by users of non-Apple products. Conversely, owners of Apple products feel very little jealousy toward Microsoft, Android, etc., and as recent surveys have shown, are much more satisfied with their decision to choose Apple and much more likely to be repeat customers.
    Whenever you read rants from the Apple haters, inevitably the points they present in their diatribes are totally false, or they are bizarre and irrational in nature.
    It is evidence of their baseless hatred, which camouflages the extreme jealousy they have towards users of Apple products.
  • FilthyMacNasty

    Go to any tech oriented forum, and it’s easy to see that the most emotional outpouring of negativity comes from either the Microsoft or the Android sides. From the earliest days, the Apple faithful have always been of the, “live and let live,” variety, and even with Apple’s phenomenal popularity now, one doesn’t often see Apple supporters on the offensive.

    Overwhelmingly, the scenarios go like this: 
    Apple Fan: I really like my new iPad. 
    Fandroid: You’re an idiot. Android tablets rule!
    Microsoftie: Wait’ll Windows 8, Apple’s days are numbered!
    Apple Fan: I really like my iPhone, too.
    Fandroid: You are such an idiot. Don’t you know that the (any one of a hundred Android handsets, still not running ICS, because they’re not updated) is the iPhone killer? Android phones rule!
    Microsoftie: You just don’t realize that Windows Phone is better, because you’re an Apple lemming, and you’ve been brainwashed by the Apple cult.
    This is the basis for every “discussion.” The trolls overwhelmingly are from the M$ and Fandroid camps. Apple users have always been a target, from the very beginning. Just look at some of the comments on this site as evidence. Apple fans don’t need to troll, since there aren’t any glaring deficiencies in OUR products. We’re happier people.
    So basically, M$ and Android both suck. Apple does not. Enjoy your day. 
     
  • mr_bee

    Sorry to disagree with everyone here, but to me, this article comes across as a childish, poorly researched rant.  It reminds me more of the kind of conversation you might have with a date over a few glasses of wine to impress him/her than it does any kind of factual article.  Perhaps that’s why it’s touched a few people here in that it’s really more about feelings than it is about facts.   

    The author leaps from one overgeneralisation to another and blends facts with emotions the way only people who haven’t learned to write yet can do.  The whole article is full of nonsense statements like “passion drives hate” and the claim that the source of nationalism is people “being overly critical of things they aren’t familiar with.”  I would tend to disagree with the argument presented, but in fact there is no clear argument presented.  Just a lot of hand wringing and “think of the children” kind of statements strung together in a line.  
    The thing that bothers me the most however is the attempt (such as it is), to ascribe everything to emotion and feelings when there are some actual facts at play here as well.  The companies are real, the operating systems are real, there are real ways in which they work or don’t work and a real history of politics, economics and contest that has played out.  To simply wave a metaphorical wand and say “this is all haters!” puts the author squarely in the camp of the very obsessives he attempts to criticise and undermines any authority he might have on the subject. 
  • Lane Jasper

    yeah, pretty much sums it up.

    …and fandroids and windozers are goobers. :)

    nah…I’ve used Macs for 20 or so years and still have to say Win 7 is a VERY nice and well-built, thought out OS.

  • Tallest_Skil

    nah…I’ve used Macs for 20 or so years and still have to say Win 7 is a VERY nice and well-built, thought out OS.

    Shame they had to crap all over it with Windows 8, then, isn’t it?

  • drblank

    Here is a suggestion for those that think that Apple products are too expensive.  Buy some Apple stock and hold the stock at least a year and if you are smart about it, you’ll probably make enough money to pay for the product. 

  • drblank
    nah…I’ve used Macs for 20 or so years and still have to say Win 7 is a VERY nice and well-built, thought out OS.

    Shame they had to crap all over it with Windows 8, then, isn’t it?

    Yeah, but you have to PAY Microsoft if you want all of the bloatware taken off to free up hard drive space and to make it run faster.  Microsoft is just still catching up to Apple in a lot of ways.  What I find interesting is that Apple is announcing Mountain Lion this year and supposedly already has much of the next major release already in the can.  At least that’s what one article mentioned.  So, if Apple can do major releases once a year like iOS, that might be very interesting.  Personally, it would be great if Apple did free OS X upgrades for all AppleCare purchases.  That might be something Apple could do.

  • ksuyen

    Haters gonna hate no matter what people said. Everyone who come online and read tech articles already has their own perception. Nothing the hater says will sway their opinion, in fact, it will only strengthen them. Case in point, I used to think Android is cool although never planned to own one, but now I hate Android so much the more the hater saying they hate Apple. Hate will only breed hate. Only love will stop it. Imagine a world where all Android fans love Apple products as well, I am pretty sure Apple fans will do the same thing too by loving the Android stuffs.

  • drblank

    Go to any tech oriented forum, and it’s easy to see that the most emotional outpouring of negativity comes from either the Microsoft or the Android sides. From the earliest days, the Apple faithful have always been of the, “live and let live,” variety, and even with Apple’s phenomenal popularity now, one doesn’t often see Apple supporters on the offensive.

    Overwhelmingly, the scenarios go like this: 
    Apple Fan: I really like my new iPad. 
    Fandroid: You’re an idiot. Android tablets rule!
    Microsoftie: Wait’ll Windows 8, Apple’s days are numbered!
    Apple Fan: I really like my iPhone, too.
    Fandroid: You are such an idiot. Don’t you know that the (any one of a hundred Android handsets, still not running ICS, because they’re not updated) is the iPhone killer? Android phones rule!
    Microsoftie: You just don’t realize that Windows Phone is better, because you’re an Apple lemming, and you’ve been brainwashed by the Apple cult.
    This is the basis for every “discussion.” The trolls overwhelmingly are from the M$ and Fandroid camps. Apple users have always been a target, from the very beginning. Just look at some of the comments on this site as evidence. Apple fans don’t need to troll, since there aren’t any glaring deficiencies in OUR products. We’re happier people.
    So basically, M$ and Android both suck. Apple does not. Enjoy your day. 
     

    Yeah, and if you even mention that you don’t particularly care for either WIndows or Android, they call YOU a hater.  When all you want is a nice product that you’re happy with and you like to express how much you like it.  Personally, I have an iPad (1st) and I know the 2nd and 3rd are better, etc, but I have to wait a little while until i can afford to upgrade. So, in the mean time use it, it works (even though I’ve dropped it enough to put a TINY crack in the screen), but it still works just fine, just a little slow.

  • drblank

    The main reason why there is so much anti-Apple hatred is simple:

    Jealousy breeds hate.
    For Microsoft fans, Apple has evolved from an underdog “toy-maker” (in their opinion) to a leader and destroyer of many Microsoft controlled domains.
    Where Microsoft failed with tablets, music sales, mobile operating systems, music players, stores, etc., Apple has become a world leader.
    And Microsoft fans hate knowing that their PC operating system is being constantly attacked by viruses, while Mac OS X users have been totally free of any viruses.
    For Android fans, Apple has innovated the modern smartphone (both hardware and software). The fact that Google and Android phone manufacturers are being assaulted for stealing Apple’s patented technologies, irks them.
    Also, since unlike Apple, Google does not control the UI consistency nor the ability to update Android devices, many Android fans with years-old versions of Android OS on their devices, which may never see an update, are jealous of owners of iOS devices who receive updates on the same day that they are released.
    These are just a few examples of the jealousy felt by users of non-Apple products. Conversely, owners of Apple products feel very little jealousy toward Microsoft, Android, etc., and as recent surveys have shown, are much more satisfied with their decision to choose Apple and much more likely to be repeat customers.
    Whenever you read rants from the Apple haters, inevitably the points they present in their diatribes are totally false, or they are bizarre and irrational in nature.
    It is evidence of their baseless hatred, which camouflages the extreme jealousy they have towards users of Apple products.

    I can’t figure out is why they call Apple a “toy maker”.  Have you seen the cheap crap at the stores with HP and Dell’s logo on it? And Apple Macs can run WIndows, but they can’t run OS X and they STILL don’t have Thunderbolt.  Huh?

  • JGilbrech

    Wow, people today really need to find more worthwhile things to “HATE”.

  • drblank

    Now, all Apple users run into Windows and Android users all of the time, but the worst and most irritating person to deal with (True Story) that i ran into was someone in their late 30′s/early 40′s that didn’t have ANY college education. NOT ONE SINGLE SECOND OF COMPUTER TRAINING OF ANY KIND.  Argues about Windows vs. Mac.   Plus, the guy does it after the idiot smoked some POT (which always made the discussions even worse), but that’s another bone of contention we had.  Anyway, here is someone trying to tell ME anything about computers.  I mean, this guy couldn’t even install a freaking piece of software on his Windows box, not even a printer driver.  And he is telling me about computers? I’ve pretty much have either sold or have used 90% of the operating systems ever put on a personal computer of any type since 1977. Been through mfg training by most of the top mfg, etc.  This guy was the QUINTESSENTIAL COMPUTER IDIOT.  Oh well.  I mean and IDIOT.  He didn’t even know the word ICON or 90% of the computer terminology.  He would make up words to describe pieces of software and hardware that made no sense whatsoever.  Personally, I think it was all the pot he’d smoked. Even Windows users should have taken his computer away from him out of shear embarrassment that he was a Windows user. And I am NOT JOKING.  TRUE STORY.  If he ever reads this, he’ll know who he is..  And I am being nice when I refer to this individual as an IDIOT.

  • drblank

    Now, all Apple users run into Windows and Android users all of the time, but the worst and most irritating person to deal with (True Story) that i ran into was someone in their late 30′s/early 40′s that didn’t have ANY college education. NOT ONE SINGLE SECOND OF COMPUTER TRAINING OF ANY KIND.  Argues about Windows vs. Mac.   Plus, the guy does it after the idiot smoked some POT (which always made the discussions even worse), but that’s another bone of contention we had.  Anyway, here is someone trying to tell ME anything about computers.  I mean, this guy couldn’t even install a freaking piece of software on his Windows box, not even a printer driver.  And he is telling me about computers? I’ve pretty much have either sold or have used 90% of the operating systems ever put on a personal computer of any type since 1977. Been through mfg training by most of the top mfg, etc.  This guy was the QUINTESSENTIAL COMPUTER IDIOT.  Oh well.  I mean and IDIOT.  He didn’t even know the word ICON or 90% of the computer terminology.  He would make up words to describe pieces of software and hardware that made no sense whatsoever.  Personally, I think it was all the pot he’d smoked. Even Windows users should have taken his computer away from him out of shear embarrassment that he was a Windows user. And I am NOT JOKING.  TRUE STORY.  If he ever reads this, he’ll know who he is..  And I am being nice when I refer to this individual as an IDIOT.

    I forgot to mention.  They would need to come out with a New Windows for Idiots book just for him that came with a person that would not only setup his system, but be there to actually use for him so he wouldn’t even touch the thing.  I am talking about 100% certified IDIOT.   Oh, we don’t talk to each anymore.  I couldn’t take it.  He’d have to pay me to listen to him.

  • Godzilla

    test1

  • Godzilla

    test 2

  • Godzilla

    cont….

    I went back to school and changed careers for initially product design but changed to graphic later on. I was forced to use iMacs in the computer lab and during my digital classes. I was constantly producing some of the best designs in class except that I did most of my work at home, on my PC because it did not crash. None of the macs could keep up with the files I was working with. The professor wanted to see every step so compressing layers was not an option. I had to build some of my designs into 3 separate photoshop files for my professor to see my work flow because the amazing iMacs could not open my files without crashing. At home I had zero issues. This trend has continued 5 years later. I still can’t produce the best stuff on any mac outside of a geared mac pro, but we are talking a solid 10 grand to get a mac to do what I can do on a 5k PC. 

    So, the issue for me is in my experience used as a tool the mac is just inferior. I did purchase an iPhone 4 because the iPod was solid (although I got a Zune HD that actually sounds worth a damn) and for the most part I like it. I don’t care for the design. I mean it looks good, but glass on the front and back, then being forced to use the bumper because the antenna was designed wrong…these are terrible design issues. The phone is pretty for damn sure and living up to Steve Jobs philosophy but its not a “good design” as so many claim. 

    I moved onto a windows phone. I have to say this is the first piece of technology that has come across me in a long time (well the zune got me started on this path) that really makes sense. I did send Peter Skillman of Nokia a few facebook messages (and he replied) about some of the design, things I see as issues. Like the head phone jack on the top…the bottom just makes more sense if you think about it, but most people dont. They just go along accepting that it is usually on the top (although the iPhone5 leaks show it on the bottom…that is good design). 

    Anyway I can ramble on and on as to why I dislike Apple. But very little of it has to do with anything you wrote about. It has to do with personal experience over many years, seeing how apple has changed industries (not always for the better) and how so many people blindly buy the products making them “apple people”, which somehow I guess makes you superior to the guy next to you. 

    I just dont like smug people, smug attitudes and baseless promotion of something that has not been though through that well, and that is most apple products and a damn good portion of apple owners. 

    So, for me..disliking apple is all defensive. I never once said anything bad about the company except that I don’t particularly care for the products until the day some kid in class called me an idiot for using a PC. Then I started the research, watching machead, reading forums, observing trends, observing people, polling etc etc (in no particular order). All of this has lead me to where we are today and that is if this company falls off the face of the planet I could give a rats ass. When steve jobs died, I clapped and cheered. 

    In the words of the Joker “You made me!”
  • Godzilla
    “To people who had decided to use non-Apple system, the message was: “People who use Apple products are better and smarter people. People who don’t use Apple products are unsophisticated idiot goobers.” It felt like a personal attack.
    Likewise with the “I’m a Mac, I’m a PC” campaign. Apple literally depicted what kind of person would use Windows, and what kind would use Mac. To pro-Apple fans, the ads highlighted in a funny way what they agreed were the flaws of Windows and PCs, and the benefits of Macs. But to non-Apple users, the message was clear: “Windows users are overweight, clueless, desperate, uncharismatic, unscrupulous, unattractive losers.” It made them wanna holler and they did, ergo: hate comments.
    Stated another way, the history of Apple marketing has gone beyond a message that Apple products are better products. It conveyed that Apple people are better people.”
    This is a large reason why people dislike Apple and good enough reason to do so. Even some of the commentary below reflects this attitude. I have a fundamental belief in life, and that respect is not determined by how popular you are or how much (or little) money you have, or by how beautiful you are. A bum deserves the same respect as the president of the USA. Also, everyone has a story that someone else can learn from. 95 year olds can learn from 12 year olds and 21 year olds can learn from 25 year olds. So, its a bit of a stretch for me to think that someone who owns a apple product is superior to the people who do not. 
    I don’t care for apple and never have. My first computers were an apple IIc and a IIe and a IIgs. And that was it for me. I could do more on an atari 800 XL early on…so I felt burnt over the years by apple products. 
    I quit computers for about 10 years then decided to get back into them. I had a bad taste and remembrance for apple so I built a PC. 
    I sold high end AV for a long time, the expensive stuff. Mark Levinson, Martin Logan, Stuff from Nelson Pass etc etc. I am accustomed to quality products and what they deliver. I decided to get an iPod after a few years of them being out and felt comfortable in the new design direction that apple had proceeded with, except for the fact that everything was proprietary. I was also not happy about seeing my business slowly die because people no longer cared for quality music, they wanted it all and portable. MP3′s TO THIS DAY sound like utter crap on a high end stereo. Whats the point in owning good gear if the source components are crap, and  this is exactly what people did, stop buying quality. 
  • Matthew Gonzales Landry

    I like the article, I just don’t agree with it 100%. First, I don’t think people who defend the products they like should be labeled as haters. See, when someone says the iPhone 4S sucks, I have reason to contest that notion without being labeled a “hater.” sure, everybody is entitled to their own opinion, but no act goes without consequence. Second, it’s not a Apple-love vs Apple-hater battle. It’s really an Apple-hater vs Apple and a Apple-lover vs Apple-hater battle. This directly correlates with my first point. Apple will do something like announce a new product or jump start a dying idea and the haters will come in droves insulting Apple and its users. Simultaneously, Apple-lovers will defend themselves and their products.

    Apple has been somewhat offensive in the past which means that they are forever offensive. The Internet is not written in pencil; it is written in ink.

    Whatever the actual case is, I pride myself on genuine love for my acquired products. The power that they give me deserve many thanks, not hate comments on the enemy.

  • AndreGSNE

    I just “hate” apple because they just cheat consumers. Obviously, through sheer marketing. They give off a vibe that makes you think they are the best and other companies just rip off them. However, when you actually go to find out, you find out that Apple is just a pretty shit.

  • JustDl Betty

    I’m sorry to see this article to bring the haters out and spur on more flame wars and hate. Why can’t everyone buy what they like, and enjoy it without others having to voice hateful if any opinions, this is not High School. Peace.

  • JackJones

    Ok, why would someone buy a device that is not on par in terms of performance with other similar products, though it does usually costs more? When is the last time you saw an Intel Extreme Edition CPU in Apple’s so called high-end desktops ? When is the last time you saw the latest, fastest graphics cards in there ? They always use one or two generations old cards. Nice specs on these Apple desktops, now go on, have a game of Solitaire… oh wait.. you don’t even have Solitaire! =)) 

  • Aaron

    I equate it to theists vs. atheists. Theists (believers in a god or gods) were taught at a very young age that their god/gods are the right ones and everyone else will die a fiery death. Atheists (disbelieve that god exists) want people to think for themselves and ignore your upbringing, following science and facts. 


    Think about it: You’re raised to believe something, following the teachings of your parents, grandparents, and everyone around you, then someone tells you that you’re wrong and gives you facts as to why everyone is wrong? Of course you’re going to get angry! How can your entire upbringing be wrong?

    It’s the same way with Windows people. Their parents use Windows, they use Windows at work or school… and then someone tells them that there is a better alternative? Why would they drop all their beliefs and say, “You know, you’re right.” Instead, they fight the other person the entire way because there is no possible way that everyone they know is using the “wrong” operating system!
  • Frill_Artist

    apple tends to cater to the sheep crowd. You know, the kind of people that are either avid followers of the kardashians or the hipsters who want to appear “cool” to their friends. Just like real life sheep, they prefer to be led around by a herder. Telling them what they can and cannot do with their devices. Technically, you don’t “buy” an apple gadget. You “rent” it. You are only an extension of the apple arm. A mere branch. Like flies following shit.

  • takkun

    I’m sure someone in here must have pointed this out already but I’ll say it again nonetheless. What does Apple really have going for it? All the hardware is basically the same just ridiculously over-priced. MacOS? Ok so it has a few extra bells and whistles but still was built on a Unix core, also there is something else out there built on Unix and it’s free (albeit not as end user friendly, but only because MacOS it’s more widely used). Mobile devices? Why would I want to get stuck with iOS when Android is so much more customizable? Also I would rather support the Android App ecosystem rather than the BS Apple App Store system. Taking all the above into consideration (well except maybe for that last part since it’s more preference oriented) there are still those die hard Apple fans who think Apple is some how part of the glorious master race and not part of the dirty PC peasantry. So I guess yes there are those pro-trolls out there that love to take these Apple fan d-bags down a couple of notches.

  • mzboray

    Apple ticked me off starting with the Lisa. It was obvious that they stole Xerox Star workstation concepts and claimed them for their own. Then they have the audacity to sue Microsoft for infringement after shamelessly pirating Xerox. Underneath the eyecandy lies either linux or mach. OS X and IOS would be n nothing withou Ritchie and Thompson. The hubris is just too much.

  • Tallest_Skil

    Apple ticked me off starting with the Lisa. It was obvious that they stole Xerox Star workstation concepts and claimed them for their own. Then they have the audacity to sue Microsoft for infringement after shamelessly pirating Xerox. Underneath the eyecandy lies either linux or mach. OS X and IOS would be n nothing withou Ritchie and Thompson. The hubris is just too much.

    Wow, you’ve no idea what you’re talking about. Not even from the beginning do you have any idea.

  • miloducillo

    MS Fanboy here.
    If you go through this article and strip out any reference of Microsoft users and just replace it with Apple users, or Android users, or Linux users, it will equally make as much sense.
    That’s because this is a great article and accurately describes the generic platform “hater”.
    Believe me, it’s not a MSFT thing. I’ve seen and experienced the same behavioral aspects described in the article on the other side of the fence.

    But why does it FEEL like it’s a Microsoft thing? Because when you’re deep with Apple passion, and frequently participate in forums like these, that’s what you experience. You get the Apple haters in here from time to time, and they strike a resonant chord in you. (And it’s Linux and Android Fanboys in here as well).

    Believe me, I frequent the MSFT forums and I get the same from the Apple Fanboys here, and the Linux Fanboys, and the Android Fanboys, ad nauseum.

    It’s all a matter of perspective.

    The thing that stays the same is, there will always be haters.

    I try to live and let live.

  • Jared Mosley

    Does it really make a difference what a handful of retarded weenies hate about Apple?  It’s not as though their hate is going to hurt the company.  There’s far more consumers that really like Apple products.  People who hate, only put their own physical and mental well-being in jeopardy. I’m sure the haters of Apple are in a tiny minority.  Most humans don’t expend the time or effort hating any particular company because they’ve got more important things in their life they need focus on.  Hating a company would seem to be an irrational thing unless the company was doing harm directly to the individual.  Apple isn’t ruining the environment or causing financial debt.

    This is false. Apple is directly doing harm to my life by causing useful and standard features to be removed from the Samsung and HTC phones that I want to buy, and I will be buying one or the other in about two weeks. In addition, Apple is harming my life by actively going of the offensive and trying to destroy these companies, whose products, again, I really like and I would enjoy their continued existence.

  • Jared Mosley

    This is what I keep seeing:

    Apple fan: We don’t need to troll because Apple is obviously superior. Trolling is for “fandroids” and “windoze” users. *Insert further name-calling here.*

    *Troll troll troll troll troll troll troll troll troll troll troll troll troll troll troll troll troll troll troll troll troll troll*

    And that is why Apple is awesome, Windows and Android and all of their fans suck, and therefore I don’t need to troll.

    Me: Uhhhhhhhhmm…..

  • Jared Mosley

    Apparently my first comment didn’t go through, so I’ll say it in fewer words. This is a phenomenal and insightful article. Mr. Elgan, you have achieved a neutral, interesting, and informative tone and I feel as though I learned something about others and myself. So thank you! The world needs more writers like you.

  • Tallest_Skil

    And that is why Apple is awesome, Windows and Android and all of their fans suck, and therefore I don’t need to troll.

    Go to an Android or Windows fan forum. There’s no pro-Apple trolling. We’re better than they are, inherently, it seems.

  • Tallest_Skil

    Apple is directly doing harm to my life by causing useful and standard features to be removed from the Samsung and HTC phones that I want to buy

    They have no right to use those features in the first place.

    …trying to destroy these companies

    This isn’t happening.

    whose products, again, I really like and I would enjoy their continued existence.

    So buy the REAL product, the iPhone, instead of the stolen knockoff.

  • KhurrumM

    Did my somewhat anti-Apple comment just get eaten by this forum? :P

  • KhurrumM

    Apple has always struck me as the domain of Myer Briggs NF Idealists ( – Google it). Its good ideas with not particularly refined implementation. And working with both Microsoft and Apple, Microsoft was a smoother, more productive experience – even if it cost some money. Apple is much more “We think highly of ourselves and you only get to do everything our way” – even when its obviously bad. Feels kinda like gay pride – someone shoving an odd form of superiority down your throat.

  • KhurrumM

    Naturally… an Apple forum would come with restrictions on free speech. LOL. No matter – I don’t care if you delete the comment.

  • GuyWithGuitars

    I think the hate stems from the carefully crafted corporate image that Apple has honed over the years. I can 100% attest to Macs being a tool for creativity AND productivity as I am both an MSCE AND a (happy) ex-Windows user, and am intimately familiar with all things Windows. People NEVER factor in value when they rail on about how ‘expensive’ Macs are, but they’ll gleefully pay the Geek Squad $180 every time they need their HP cleaned of viruses, malware, spyware. Buying a fast new PC loaded with anti-this-and-that is like buying a ZR-1 Corvette and loading it up with cinder blocks. I can use my Mac for things like Office, etc. AND rely on it to record music and edit videos without fear of the dreaded blue screen of death. In short, it is a much better computing experience on a Mac than a Windows PC. I don’t hate Windows, I choose not to use it and try to educate those who are still in the MS camp that there IS an alternative to Windows, and a ‘fix’ for all the problems that come with using that “cheaper PC”. You can easily pay $900-$1200 for a high-end Windows laptop. A new 13″ Macbook Pro is $1199. The hardware is top-notch, the support via the Apple stores is superb (try taking your mucked-up HP laptop to an HP store to get help.) Well worth a couple extra hundred. The people who hate on Apple have never expanded their minds (or their bruised little egos) enough to actually use a Mac out of some odd ‘badge of honor’ or fear of being ostracized from their nerd circle. Trust me, I know the type. My personal ‘last straw’ with a Windows PC was an investment in digital audio workstation hardware that cost considerably more than the price of a Mac, only to be plagued with audio latency, OS lock-ups and compatibility issues. I bought a mac Mini, plugged in a Blue Yeti mic, fired up Garageband and began recording. I’ve never looked back.

  • iDuder

    For me, it does kind of anger me when I try to play a game more advanced than Angry Birds with either my Macbook Pro or iMac and they both are crap, they are jerky, they are slow, they overheat… they’re just not built for any decent level of gaming. Most games I have to adjust the graphic setting to play on minimal quality or the computer will start cooking. It’s pretty upsetting that an $1800 laptop just sucks at gaming. Some games as old as 10 years and my Macs still can’t keep up with them.

    So I do what most gamers do and just use a console. If I knew Macs were this poor with games, I likely wouldn’t have gotten a Mac, I just bought it without even thinking much about gaming, I just assumed such a high quality machine could easily handle most games.

  • nrjm

    I don’t quite fit your dichotomy of why people are Apple lovers and haters.
    I just want consumer IT to do what it says on the tin. So I should be a ‘lover’. But …
    I hate Apple because the product is vastly over-priced and doesn’t do its job.
    Take my current problem. My £1,500+ 1 year old not-used-much Mac with only Lightroom as added software won’t read a cd. My work windows Dell, that cost less than half that amount, that is full of security and other software and has been used day-in day-out for twice that time, does so. No problem.
    But does itunes help tell me how to get the resulting windows media file off my memory stick into my itunes library to sync onto my ipod? No.
    A simple consumer task. An Apple just won’t do it.
    Over-priced and over-hyped.

  • Thesamboyman

    I am an Apple fan, and I do see injustice that the other companies copying from Apple. I do sometimes feel annoyance (but not hate) at people that argue that Apple is inferior. And I think: WHAT I WITH THEIR IGNORANCE!!
    But, hey don’t attack me for this, I can see Anti Apple to think the same thing about me and think that I am a “sheep” That I’m an ignorant fool that can’t see how “inferior” iPhones are. I could say the same thing about Android.
    But all this just comes to love. Because I am Pro Apple, I will interpret everything other companies do about rival companies differently and mostly negatively. And Anti Apple would be the same.
    In the end, it just comes down to preference and what works for you.

    There is a good side of everything. We hate because of love. In the end, all this benefits us: consumers. With competition, we can see better products and better prices. With lovers, will come haters.

    We are all biased. In my opinion, it comes down to what we first got a connection with and loved and felt it worked perfectly for me. My first product I really “loved” was my iPod Touch 4th Generation. This is probably a large contributing factor to my love for Apple.

    You think I’m ignorant for liking Apple, I might think the same against people with the opposite opinion.
    We all have preferences.

    PS: This is the best article I’ve ever read. Thanks soo much Mike Elgan for writing this. This one of the few articles I bother completely reading, and I’m glad I did. I’m sure Apple Haters and Lovers can relate!

  • BracheteMachete

    Apple is on the decline. Jobs was brilliant. He wouldn’t have put up with the io6 blunders. Everyone laughs at Microsoft. Apple is the next one on the pile.

About the author

Mike ElganMike Elgan writes about technology and culture for a wide variety of publications. Follow Mike on Google+, Facebook and Twitter.

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Posted in Apple, Cult of Mac, iOS, Mac, Top stories |