The Galaxy S III And iPhone 4S Ads Compared Shows Just How Much Samsung Has To Hide [Video]

Yesterday, Samsung announced their new Galaxy S III smartphone, a 4.8-inch monstrosity that doesn’t look a thing like an iPhone, but of course rips off Apple in many other particulars.

But let’s not pay attention to that. Instead, let’s ask ourselves what we can glean from the first Samsung Galaxy S III ad, especially when comparing it to a thirty-second iPhone 4S commercial.

So what can we tell after watching that? Well, in Samsung’s 60 second ad, they only spend 10 seconds actually showing the device. The rest of the time, they are showing various vague and gauzy life scenes, like a baby holding your finger or skipping in the surf, all to the underlying plinking of an emotionally manipulative piano score.

And the iPhone 4S commercial? A 30 second ad, 27 seconds of which is spent showing the iPhone in action. Nothing to hide, the iPhone 4S can speak for itself. The iPhone doesn’t need to try to tangentially link itself to a bunch of syrupy Hallmark clichés to make an impression. It’s a life event in and of itself.

Anyone else think Samsung feels like they’ve got something to hide?

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  • kylemccown

    No wonder why Apple is number 1.

  • kenci59

    Not anything to hide. The reports on it seems quite good actually. The problem here is the advertising agency. It has ignored some real basics; people like to see product, especially if the product is interesting.

  • Steffen Jobbs

    Apple’s ancient 4S is toast.  Apple is in deep trouble.  Consumers refuse to buy any smartphone with less than a quad-core processor.

  • Tallest_Skil

    Apple’s ancient 4S is toast.  Apple is in deep trouble.  Consumers refuse to buy any smartphone with less than a quad-core processor.

    That’s some good satire. You should be a Poe for a living.

  • Bobby Autrey

    “Not anything to hide. The reports on it seems quite good actually. The problem here is the advertising agency. It has ignored some real basics; people like to see product, especially if the product is interesting.”


    The reports are always quite good before the device goes on sale. Then the reality that it’s just another Android in an ocean of Androids sets in and the sales figures are as lukewarm as for the rest of the “amazing” devices. The iPhone ad shows how the device will be used by people. Just like the iPad. The Samsung ad just tries to evoke cheap sentiment and show us that we can cuddle on the sofa more if we have a device we don’t enjoy using as much as an iPhone. :-)
  • Matthew Gonzales Landry

    Not anything to hide. The reports on it seems quite good actually. The problem here is the advertising agency. It has ignored some real basics; people like to see product, especially if the product is interesting.

    It always comes back to Samsung. They had the chance to say, “Wait a minute, this ad is completely moronic.” I honestly think Samsung makes shitty commercials on purpose. It doesn’t seem like they hired a western ad agency. “It waits until you fall asleep” — yeah, that’s comforting. What kind of idiot sleeps with his hand in the air anyways?

  • Matthew Gonzales Landry

    What’s funny is that the iPhone 4S STILL has a better GPU than the GSlll.

  • worm

    Why would Samsung create a commercial for something they’re hiding? John Brownlee is an idiot

  • markrlangston

    Not anything to hide. The reports on it seems quite good actually. The problem here is the advertising agency. It has ignored some real basics; people like to see product, especially if the product is interesting.

    Actually, the ad agency isn’t to blame at all. A company as large as Samsung will not approve a national marketing campaign without first seeing a storyboard or even rough stock footage of what the ad will look like.

    Similar to the Android commercials of yesteryear, they replaced the aliens and cyborg snowmen for people that are usually featured in ads for arthritis or Disney cruise lines. 
    The only non-Apple commercial that I thought was really, really good (but had the spirit of Apple) was the Google+ commercial where the father talks about losing his phone in a cab but still retaining his pictures of his new born son through G+. The one commercial where showing the product for only a few seconds and at the end of the commercial made sense. 
  • Eric

    “Apple’s ancient 4S is toast.  Apple is in deep trouble.  Consumers
    refuse to buy any smartphone with less than a quad-core processor.”

    lol.  A quad-core processor is pretty useless when apps aren’t built to use it.  Since it’s a new thing to smartphones, most developers won’t be rolling out new apps to support it.  Probably won’t catch on for another couple of years.  That’s how intelligent these consumers are who jump on the “latest and greatest”. They buy something that is pretty much useless except for running the device OS. But by then the Galaxy S III will be ancient, and Apple would have already being rolling out the latest chip technology.  Apple creates and designs their devices with purpose and reason.  Not for the sake of selling.  That’s the same mentality as to why the 4S didn’t come out with LTE technology.  LTE was still new, and not very many carriers were supporting it.  And even with more carriers starting to unveil their LTE system, there are still glitches to be ironed out.  So by the time the iPhone 5 comes out with LTE, most of those glitches and issues would be all but gone.  No wasted spending.

  • gkanu7

    ROFL… how much they pay the ad agency… ROFL ROFL…

  • Andrew John

    Apple’s ancient 4S is toast.  Apple is in deep trouble.  Consumers refuse to buy any smartphone with less than a quad-core processor.

    Yeah, because Android needs the power of a multi core processor just to operate without lagging. Why else would they need it? Enjoy your POS!

  • ApplePr0n

    @StepphenJobs. Which is why the 4S is the fastest selling and the highest selling phone. Ever.

  • pdelongchamp

    Test

  • vegamcse

    I think it’s a nice commercial showing that it’s a phone that adapts to you. I am sure the next one will be a side by side, just like you did, of everything it can do that the iPhone can’t. They can do just 1 commercial showing how much more superior the Camera app is. Another one about how iPhone copied their drop down notifications, but still iPhone can’t toggle Bluetooth and wifi. Or how you don’t have to open an app to know what someone wrote you in Facebook, or how flash content displays, or how the browser is faster, or how you can upgrade the memory yourself, how it unlocks the phone with your voice, etc etc etc.

  • vegamcse

    No wonder why Apple is number 1.

    Actually, in terms of brand market share, Samsung is #1. They ship more phones than Apple. Apple is #1 in terms of revenue because they only carry 1 very expensive phone.

  • vegamcse

    What’s funny is that the iPhone 4S STILL has a better GPU than the GSlll.

    Unless you use your phone as a PSP then why does that matter?

  • vegamcse


    Yeah, because Android needs the power of a multi core processor just to operate without lagging. Why else would they need it? Enjoy your POS!

    I’ve used single core android phones. They ran very well.

  • vegamcse

    “Apple’s ancient 4S is toast.  Apple is in deep trouble.  Consumers
    refuse to buy any smartphone with less than a quad-core processor.”

    lol.  A quad-core processor is pretty useless when apps aren’t built to use it.  Since it’s a new thing to smartphones, most developers won’t be rolling out new apps to support it.  Probably won’t catch on for another couple of years.  That’s how intelligent these consumers are who jump on the “latest and greatest”. They buy something that is pretty much useless except for running the device OS. But by then the Galaxy S III will be ancient, and Apple would have already being rolling out the latest chip technology.  Apple creates and designs their devices with purpose and reason.  Not for the sake of selling.  That’s the same mentality as to why the 4S didn’t come out with LTE technology.  LTE was still new, and not very many carriers were supporting it.  And even with more carriers starting to unveil their LTE system, there are still glitches to be ironed out.  So by the time the iPhone 5 comes out with LTE, most of those glitches and issues would be all but gone.  No wasted spending.

    Come on Eric. Get real. It improves where it matters. The Galaxy S III with its quad core processor benchmarked at 1424 while the iPhone 4s benchmarked at 2250 on the Sunspider JavaScript test. completely destroying the iPhone 4s.

    JavaScript and HTML rendering Browsermark

    Galaxy S III = 161710
    iPhone 4s = 87841

    Putting the GS3 at the #1 spot and the iPhone 4s in 10th place.

    As a user that’s what matters to me. Internet browsing. Also, improved multitasking while pushing out better battery life. #1, iPhone doesn’t multitask, #2 iPhone battery life sucks big.

    And to say apple doesn’t put devices out there just to sell them is ridiculous. That’s all apple cares about. Selling. And the more they can charge you the better. There’s really not that much difference between an iPhone 3Gs and an iPhone 4s in every day use. It’s a bit faster and it has Siri, but it’s basically the same phone. Same OS they’ve been using since 2007.

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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