This Nutty iPhone & Mac UI Concept Wants To Replace iCloud With Gorilla Arm Syndrome [Video]

This Nutty iPhone & Mac UI Concept Wants To Replace iCloud With Gorilla Arm Syndrome [Video]

Transferring files from your Mac to your iPhone is supposed to be an easy process thanks to iCloud, but sometimes the lack of a physical connection between your devices can make the process feel daunting. Or that’s what Ishac Bertran thinks, anyway. He’s come up with a neat concept idea that is simple and clever for tranferring photos, webpages, music, etc., to your iPhone or iPad, even if it’s not what users really need anymore. Ishac claims,

Our devices are well connected virtually, through services like DropBox or iCloud. Those offer wireless synchronization for data, but the devices that contain this data still miss a tangible connection. I thought that a representation of a physical connection would facilitate a more intuitive interaction based on traditional mental models from the physical world.

Here’s a video of Bertran’s concept in action:

This Nutty iPhone & Mac UI Concept Wants To Replace iCloud With Gorilla Arm Syndrome [Video]

The concept is pretty cool, and would be an ingenious idea for transferring data back and forth between devices. It might even be fun for a few minutes. The problem is that it’s five years too late. We already have better solutions, and does anyone want to waste their energy repeatedly sliding each Spice Girls song over to their iPhone? Or would we rather have it seamlessly and magically synced in the background via iCloud without doing anything? That’s not even mentioning the fact that Apple probably won’t ever make a touchscreen MacBook because no one wants to get “gorilla arm” while syncing their devices.

But maybe I’m wrong. Maybe people want a tangible connection. Would you choose Bertran’s concept over iCloud? Tell us your thoughts in the comments.

  • Christian Kabutto

    That concept looks pretty awesome!! Great idea! ;D

  • Dennis Van ‘t Veer

    Apple sure wouldn’t be satisfied if the feedback of the software would be this laggy. :) But it’s pretty damn cool.

  • Skywaytraffic

    I think this is awesome. I’d definitely rather use this than iCloud when tranferring only a few files. Seems so much simpler. iCloud is great and everything, but it’s kind of a pain in the ass sometimes.

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Buster HeinBuster Hein is Cult of Mac's Senior News Editor and lives in Phoenix, Arizona. Twitter: @bst3r.

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