Apple launched a new service aimed at small businesses Wednesday. Now in beta, Apple Business Essentials bundles device management, Apple support and iCloud storage into flexible subscription plans for companies with up to 500 employees.

Cupertino also unveiled an app for the service that enables employees to install apps for work and request support.

Apple’s entrance into comprehensive small business tech services by subscription could spell trouble for companies already in the space, such as Jamf and Hexnode.

This Apple Enterprise Management post is presented by Jamf.

Even before the COVID-19 pandemic changed how employers and employees operate, remote work had become increasingly prevalent. By 2016, 43% of the U.S. workforce worked from home at least to some extent, according to Gallup. The pandemic added millions more and might tilt the balance toward remote work permanently.

So, now more than ever, organizations large and small must figure out how to manage, connect and secure all devices their staff members use, in workplaces and remotely. For enterprises that prefer to have iPhones, Macs and iPads in the mix, effective Apple Enterprise Management is crucial.

May is Mobile Management Month at Cult of Mac, where we will be profiling a different mobile management company every weekday. You can find all previous entries here  and read our Mobile Management manifesto here.

IBM is one of the newest entrants to the mobile management market. The company launched its IBM Endpoint Manager for Mobile Devices in March. At the moment, IBM’s feature set is focused on device management with limited app management capabilities. It will appeal most to companies that are already using other IBM solutions. Although Endpoint Manager for Mobile Devices can be used as a stand alone mobile device management tool, it will be most effective when integrated with IBM’s various Tivoli enterprise solutions including endpoint management and help desk packages because it will be able to key off existing organizational systems making for easier setup and a streamlined overall management experience across the board.

Transferring files from your Mac to your iPhone is supposed to be an easy process thanks to iCloud, but sometimes the lack of a physical connection between your devices can make the process feel daunting. Or that’s what Ishac Bertran thinks, anyway. He’s come up with a neat concept idea that is simple and clever for tranferring photos, webpages, music, etc., to your iPhone or iPad, even if it’s not what users really need anymore. Ishac claims,

Our devices are well connected virtually, through services like DropBox or iCloud. Those offer wireless synchronization for data, but the devices that contain this data still miss a tangible connection. I thought that a representation of a physical connection would facilitate a more intuitive interaction based on traditional mental models from the physical world.

Here’s a video of Bertran’s concept in action:

Today BYOD and the consumerization of IT aren’t just buzzwords on the horizon, they’re fact of business life and have begun transforming the workplace for millions of professionals. Many solutions exist to deal with managing user-owned mobile devices and integrating them to varying degrees with corporate resources and shared data – something that the explosion of cloud products is helping to drive. Many enterprise cloud solutions (public and private) exist to meet these demands while ensuring data management and security.

Unfortauntely, cloud solutions aren’t limited to the workplace and consumer cloud products including Apple’s iCloud, Dropbox, Box.net, Google Docs and many others have become staple parts of our daily lives. That’s great news for all of as consumers. It gives us access to our files and data anywhere at anytime on almost any device. But consumer cloud technologies pose a big headache for IT professionals who are responsible with keeping business and workplace data both readily available and appropriately secured.

In what appears to be a watershed moment for Apple’s iOS, a leaked memo published at AppleInsider indicates the one of the world’s largest energy companies, Haliburton, will be transitioning to the iPhone as its exclusive smartphone of choice. That comes as a huge opportunity for Apple and iOS, and a huge blow to RIM.

According to the memo, the move will take place over the course of the next two years, but will be a complete transition from one platform to another with no plans to continues to support BlackBerry devices once the transition has been completed.

Windows Phone 7 hasn’t been the runaway blockbuster that Microsoft probably envisioned when it launched nearly a year and a half ago. Despite advertising campaigns and a strategic alliance with Nokia, Windows Phone use still ranks well below iOS, Android, and BlackBerry use. But new details about the platforms future that were leaked earlier this week show Microsoft may have a solid strategy for gaining marketshare with the next major Windows Phone update, which will likely coincide with the launch of Windows 8 for PCs and/or tablets.

One thing that seems very clear from this new information is Microsoft seems to be taking cues from Apple’s playbook when it comes to creating an ecosystem of devices – like making it easy to shift apps from a phone experience to a larger tablet experience.

The question is, can Windows Phone 8 and Windows 8 on tablets challenge Apple’s iPhone and iPad dominance in the business realms?