Apple launched a new service aimed at small businesses Wednesday. Now in beta, Apple Business Essentials bundles device management, Apple support and iCloud storage into flexible subscription plans for companies with up to 500 employees.
Cupertino also unveiled an app for the service that enables employees to install apps for work and request support.
Apple’s entrance into comprehensive small business tech services by subscription could spell trouble for companies already in the space, such as Jamf and Hexnode.