Apple speaks out about Imagination’s ‘misleading’ claims

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Apple isn't happy with Imagination Technologies.
Apple isn't happy with Imagination Technologies.
Photo: Apple

Apple has finally hit back at British chipmaker Imagination Technologies for its “inaccurate and misleading” claims.

Imagination, which has been manufacturing graphics chips for iOS devices for the past decade, has been taking stabs at Apple since it revealed the company will be developing its own mobile GPUs. Now Apple is setting the record straight.

iPhone chipmaker no closer to ending dispute with Apple

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iPad gaming
Imagination has been building GPUs for Apple since the iPod.
Photo: Apple

Imagination Technologies, the company that has been making graphics chips for Apple’s mobile devices for well over a decade, says it has made no progress in its ongoing dispute with the iPhone maker.

Imagination is still in talks with potential buyers after putting itself up for sale, but it is adamant that it will continue its fight with Apple after the company’s “unsubstantiated claim.”

Beleaguered Apple GPU maker puts itself up for sale

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Imagination
Imagination has developed chips for almost all of Apple's devices.
Photo: Apple

Imagination Technologies, the British company that has been designing Apple’s mobile GPUs for years, has put itself up for sale.

Earlier this year, Imagination confirmed that Apple would be dropping its graphics chips within two years as part of its “insourcing” program to develop its own chips. Since then, Imagination has lost a massive 70 percent of its value.

Imagination Technologies files formal dispute with Apple

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Apple isn't happy with Imagination Technologies.
Apple isn't happy with Imagination Technologies.
Photo: Apple

Imagination Technologies, the British company that has been designing Apple’s mobile GPUs for years, has started a “dispute resolution procedure” with the Cupertino company over a licensing standoff.

Imagination has already confirmed that Apple will be dropping its graphics chips within two years and adopting its own instead. But the company suspects Apple has stolen its intellectual property.

Imagination in trouble as Apple slashes its royalty rate

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iPad gaming
Imagination has confirmed that Apple will no longer use its graphics processing technology.
Photo: Apple

Not only is graphics chip designer Imagination Technologies getting kicked to the curb so Apple can bring its chipmaking technology in-house, but the company is also set to have its remaining royalty rate cut.

According to a new report, Apple is planning to pay Imagination just one-third of its current royalty rate as it winds down its supply deal with the British company over the next two years.

Apple hiring spree confirms iOS GPU development

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iPad gaming
Imagination suspects Apple has been stealing its ideas.
Photo: Apple

An Apple hiring spree in the United Kingdom shows just how serious the company is about building its own graphics technology. Apple recently parted ways with British company Imagination Technologies, which previously provided the graphics processing units for iOS devices.

Advertisements posted by Apple include positions in graphics unit design at the company’s U.K. Design Centre. Jobs listed include engineering program manager, design verification lead, emulation engineer and other roles described as requiring GPU knowledge.

PowerVR graphics upgrade allows for 4K iPhone displays

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iphone-new
It also paves the way for iPhone VR.
Photo: Apple

Imagination Technologies, the company behind the PowerVR graphics technology used in iPhone and iPad, has unleashed its powerful new Furion architecture.

It’s the first major upgrade since the introduction of Rogue, the architecture currently used in iPhone 7, and it’s capable of powering 4K smartphone and tablet displays with four times the resolution of 1080p.

Apple poaches top talent from iPhone 7 GPU chipmaker

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A10 processor
Custom graphics chips could be Apple's next big move.
Photo: Apple

Apple is siphoning talent from one of its key partners, Imagination Technologies, which makes the graphics chip for the iPhone 7.

The British chipmaker was rumored to be in acquisition talks with Apple earlier this year. Apple told the press it wasn’t interested in buying Imagination Technologies, but based on a slew of recent hires, the iPhone-maker does want its employees.

Apple may have to fight China for iPhone graphics chip maker

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iPhone SE 7
China just made a big investment in the company which makes PowerVR graphics chips for iPhones.
Photo: Sam Mills/Cult of Mac

Right now it seems like Apple is set for a collision of sorts with the Chinese government — and things may not be helped by the fact that a state-owned Chinese company just bought a stake in Imagination Technologies, a British chip design company Apple was previously reported as being in “advanced talks” to acquire.