Apple's AI Dilemma: Could Google Gemini Power iOS 18 Features?

So iOS 18's generative AI features might use Google Gemini

That's the depressing headline. Apple could use Google Gemini to power the generative AI features reportedly coming this year in iOS 18

Apple and Google are reportedly in, quote, active negotiations about the possibility, but have not yet finalized a deal

Apple also held talks with OpenAI and considered using CHAPGT, according to this new report from a little news source called Bloomberg

Apple supposedly looking for a partner to power generative AI and cloud-based features

things like creating images and writing essays based on simple prompts. Apple supposedly worked on something called Apple GPT

We talked about this before to power its applications and services. However, citing anonymous sources, this new report says Apple's chatbot

quote, remains inferior, close quote, to what Google has to offer. Boy, and that's saying a lot

Yeah, right. Oh, my God. Gemini, here we go. It's going to be fun

And what is this? Like two, three weeks after Apple kills the Apple car project to focus on generative AI

and then suddenly we get this report saying, oh, they're going to have to outsource it because they just don't have it together

So, and outsources to Google Gemini of all things. The thing about that was that was two weeks ago The employees that they reshuffled probably haven even moved their desks to the new department yet you know you won I not saying you would I just saying this is like yet another sign that they desperate They desperate to hop on this AI bandwagon And so you know

maybe this is a like they do exactly what they did with Google Maps, right? Like, uh, we don't have

a mapping product. So we're going to use Googles for a couple of years while we get our act together

And eventually they release something better. But I don't know. It's, this is, I question how much people really need generative AI on their iPhone

I mean, it's already there. Oh, dude, it's the future. It's the future. Does it really need to be baked into pages

It just need to be baked into every single aspect of everything we do. I mean, you can already get a chat, GBT app

You can already do all these other things. I don't know. To me, it seems like flavor of the month, but whatever

Everybody seems all excited about it. You know. Another theory. is that it'll, Apple incorporating Gemini will be sort of just like one of many additional tools

that they'll have in like their full suite of features. Like there will be a few Apple powered, you know, homegrown AI features

But, you know, Gemini will be one of many things that comes like when you ask Siri a question

that it doesn't know and it has to look it up on the internet. Instead of saying, here's what I found on the web for this, you know, it'll, it'll ask Gemini

instead you know but it not like all of Apple features will be dependent on Google product Because you know it the Steve Jobs and now Tim Cook mantra Apple needs to own all of their own core technologies

I don't think they've given that up. And they've been working on this for so long

I imagine there still will be a lot of, at least I hope, I really hope

that not all of Apple's features that they're coming out are just going to be a repackaged version of Gemini

And what they're talking about here, too, though, is like the stuff

that doesn't run on your phone, right? The real critical stuff that Apple's supposedly creating

that will run on the iPhone. And then like, so basically when it goes beyond that

it sort of rolls over to Gemini or whoever they make a deal with

to handle that kind of stuff. Yeah. You know, and this is on the heels of the Gemini image

general stuff that happened. And I'm like, wow. Apple still thought, I mean, look, maybe Google's going to fix all that stuff, but it's still pretty fresh

Like, you'd think that you'd want to postpone, you know, a partnership with them to see how that goes, right

And to see what they weren't happy to hear this. What gets, yeah, exactly

Like, you know, maybe that they were negotiating before that got released. But that was a pretty big debacle

I mean the memes live on and now here we have Apple trying to partner with Google which they have other partnerships with Google so that probably why I have no doubt that maybe Google even reached out to them

to see if they could partner on something like this. But yeah, Jim and I coming to iPhone

For the chat stuff, I think it's probably going to work great

For the image stuff, we're going to have to wait and see. Jerry's still out on that one

I don't know. Have you guys heard anything about like, the image gen update

like they're clearly going to be working on Gemini to fix like the problem they were having

with like all the race swapping and everything that it was doing. But I don't know when they're planning on updating that

and re-releasing it. Have you guys heard anything? No, I was just reading the Google's apologies

and, you know, Mia Coppa and talking about how bad, how bad this thing was when they launched it

That's the last I've heard about it, really. I mean, we could go, on about that

I mean, just think... How they're going to fix it? Well, not only how they're going to fix it, but how did they release it in that form

You know? I mean, they had to have tested this thing extensively

So it's not like that functionality was a surprise. I mean, clearly they knew how it worked

Or maybe there were certain use cases. Well, there probably are many use cases that they missed

And when it got released, they're like, oh, whoops, like we didn't account for that, right

But nonetheless