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Apple's Cheaper Vision Air: What to Expect!
Mar 11, 2025
Apple is reportedly fast-tracking a cheaper version of its Vision Pro augmented reality headset, aiming for a release next year. The high-end Vision Pro, praised for its technology but criticized for its $3500 price, may take a backseat as Apple focuses on a more affordable model. Learn why Apple is changing its strategy and what features might be cut to reduce costs. Don't miss out on the latest updates on Apple's AR innovations! Timestamps: 0:00 - Introduction to Cheaper Vision Pro 0:05 - Release Goal for Affordable Version 0:16 - High Cost of Vision Pro 0:27 - Apple's Shift in Focus 0:32 - Expected Features and Weight Reduction 1:16 - Vision Product Lineup Strategy 2:04 - Possible Feature Reductions 3:21 - User Experience and Market Strategy 4:49 - Real-World Use Cases and Market Reception 5:35 - Challenges in Adoption and Development 8:16 - Current Development Status Subscribe to our channel for more updates on Apple’s latest tech and innovations! More Apple news: http://www.cultofmac.com Follow us!
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0:00
a cheaper version of Apple's Vision
0:02
augmented reality headset has reportedly
0:04
been fast-tracked the goal is supposedly
0:06
to have the scaled back device on the
0:08
market by next year to accomplish this
0:10
Apple has allegedly halted work on the
0:13
Next Generation high-end Vision Pro
0:15
Model uh while the bleeding edge
0:17
technology of division Pro draws praise
0:19
the
0:20
$3,500 price remains a drawback you
0:22
don't say that's a nice way of putting
0:25
it a
0:26
drawback in response apple is allegedly
0:29
changing its focus of away from the top
0:30
end models uh quote the company is still
0:33
working on releasing a more affordable
0:35
Vision product with fewer features
0:37
before the end of 2025 said the
0:40
information in addition to lowering the
0:42
price Apple is also reportedly planning
0:43
to cut the weight by at least a third
0:46
that would be a very dramatic difference
0:48
that I would be that would make a huge
0:50
difference and that would be something
0:52
that would make me a lot more interested
0:53
in it because even though it's
0:55
not like
0:57
wearing a helmet made of lead on your
1:00
head it's like aluminum it's definitely
1:03
heavy yeah I I think it's like
1:06
equivalent to like wearing a um wearing
1:08
like a motorcycle helmet yeah except it
1:11
just hangs off the front of your face
1:14
yeah yeah which is part of the problem
1:16
uh leaks indicate it is always Apple's
1:18
intention to introduce highend and
1:20
lowend vision products the lower the
1:23
lower end device is simply coming sooner
1:24
than expected what the cost for the more
1:26
affordable version will be is unknown at
1:28
this time hopefully significantly below
1:31
$3,500 I think I heard from another
1:33
source that they were targeting
1:35
$1,500 I mean if they can reduce the
1:38
weight by a third and reduce the price
1:41
by $2,000 I mean that would be sure I
1:44
that would take that that would be a
1:45
pretty awesome product and I I'm sure it
1:47
would like open up the the sales to like
1:50
an order of magnitude greater I don't
1:52
know how I have my doubts that they
1:54
would be able to do that by the end of
1:56
next year because that's a very dramatic
1:58
difference in
2:00
cost there's so many features they could
2:02
cut out of that thing though get rid of
2:04
the ghost eyes get rid of the ghost eyes
2:06
you can even get rid of I I think maybe
2:08
like the automatic moving of like the
2:10
eyepieces and just have that be like a
2:12
fixed thing I mean they could they'll
2:15
probably degrade the quality of the
2:16
screen sadly I mean that's the one thing
2:18
I don't think Apple wants to degrade the
2:19
quality of the screen like the reason
2:20
the Vision Pro is so expensive is
2:22
because Apple considers this to be like
2:24
the minimum
2:25
viable Vision experience yeah and you
2:29
know I don't really
2:31
see how they could how they could
2:34
introduce like a lower cost product like
2:35
that especially while the regular Vision
2:37
Pro is still for sale for you know
2:41
$2,000 more like I have a hard time
2:44
imagining what this product lineup will
2:45
look like with the then two and a halfy
2:48
old Vision Pro or what one and a half
2:51
year old Vision Pro on sale
2:52
simultaneously with this product as well
2:54
I I would I would not be
2:56
shocked I would not be shocked if when
2:59
they released a cheaper version of the
3:00
product they actually cut the price of
3:02
the Vision Pro a little bit so it's a
3:05
little bit closer like maybe 500 bucks
3:07
or something but I don't know when you
3:09
say MVP I I I I think that's an
3:14
interesting observation they think that
3:16
this is the most the most minimally
3:18
viable product that they can release at
3:19
still high quality
3:22
but if it's an option between the
3:25
product existing and not existing I
3:27
think there are features that could be
3:28
cut right like there are things that
3:29
they could do to degrade the experience
3:31
but make it cheaper and more ubiquitous
3:33
cuz I mean the concept itself is great
3:35
like once you wear this thing and you
3:37
like have that floating window with you
3:38
wherever you
3:40
go that that is such a uh a an
3:44
unbelievably convenient way to like
3:46
watch videos and to view content as
3:49
you're just out in the world um I could
3:52
see this being popular but yeah not for
3:54
$3,500 plus
3:56
tax have they done any uh like surveys
4:00
have you received any surveys from Apple
4:02
saying like do you use this around other
4:04
people I haven't I've received no
4:06
surveys of this sort I wonder if they
4:09
know how I I I you would think they
4:11
would I me because the I can't remember
4:14
what the name of that feature is the
4:15
ghost ice feature I I mean eyesight
4:18
eyesight right so that's completely
4:21
useless if you're using it in a room by
4:23
yourself right I mean it's completely
4:25
useless just well it it doesn't it
4:27
doesn't the display the out the external
4:29
display is off if it doesn't detect
4:31
anybody else in the room but but my my
4:34
point is just
4:35
it's if 95% of the time that people use
4:38
this is in a room by themselves because
4:41
it's too creepy to wear around another
4:43
human being uh that's the feature is is
4:47
not necessary right yeah yeah that's
4:50
true like the feature was designed with
4:53
the understanding that if there are a
4:54
lot of these and if you know people are
4:56
wearing them then they'll want to have
4:57
like a you know quasi normal human
5:00
conversation experience but the thing is
5:01
like it's year one and their and their
5:04
first product in this lineup is $3,500
5:06
that's not really going to be the case
5:08
like the the other uh supposedly like
5:12
really
5:13
gamechanging breakthrough new experience
5:16
is having the uh spatial Persona
5:19
FaceTime call like from everything I've
5:21
heard from people who've tried it out
5:23
it's really great like having you know
5:26
two people wearing Vision Pros who do
5:28
like the the the special Persona
5:30
FaceTime call I mean they they feel like
5:31
they're hanging out as if they were in
5:33
the same room and they could be across
5:34
the planet but the problem is that that
5:37
feature depends on multiple people
5:38
having Vision pros and I don't know
5:39
anybody else who has one Leander or did
5:43
he turn his back in I can't ever I
5:45
wonder how often he even uses it and the
5:47
other thing too is like the ghost eyes
5:49
even for the feature even for the use
5:51
case that they think that it solves for
5:54
it doesn't solve that it doesn't solve
5:55
that problem because the ghost eyes are
5:57
so creepy they're so faint that people
6:00
cannot take you seriously when your
6:02
eyeballs suddenly fade into existence in
6:04
these goggles there's just it's just not
6:07
there's just it's just not practical and
6:10
it's it's so it's so ridiculous and
6:12
comedic that no one can take you
6:14
seriously when you're wearing these
6:15
things maybe maybe in some bright white
6:20
boardroom in Cupertino this seems normal
6:23
but anyone in the real world is not
6:25
going to take you seriously when your
6:27
ghost eyes are sitting there staring at
6:28
them and plus you can hard they see them
6:30
anyway so I think they just need to cut
6:31
it cut it all together and just make it
6:34
so that when you're wearing the goggles
6:36
make maybe make a color that shows like
6:38
you're engaging and like you're
6:40
preoccupied and around the rim right
6:43
like like just around the you go it's
6:46
either red or green kind of like the
6:48
homepod display how it has like that
6:49
that little blurry you know it's
6:51
technically a display but it's just like
6:53
a few LEDs under like a little piece of
6:54
diffused glass
6:56
yeah and and you know they ship it with
6:58
a couple of you know
7:00
Google ey stickers you know you get a
7:01
couple of different choices you can
7:03
either put on you know squinty ones or
7:06
happy ones you know I think they should
7:07
allow you to have like one giant Cyclops
7:09
eye right in the middle so like be an
7:12
option it's just one big
7:15
eyeball customize it there could be a
7:17
there could be an eyeball store where
7:19
you can you know buy different
7:21
thirdparty eyeballs so that people can
7:23
see it I just I just it's not going to
7:25
be stickers it's going to be magnetic
7:26
right and then they can sell different
7:28
stickers or different uh magnetic
7:30
eyeballs you get a wide choice of
7:32
eyeballs yeah oh man we just solved we
7:35
we just solved the whole problem man now
7:37
it's cost less and they make more
7:40
money or you know like they just you
7:42
just slide the goggles up when people
7:44
are talking to you like you do with
7:46
glasses or you know anything else that
7:49
you wear on your face you know ski
7:52
goggles or something like I think they
7:54
over architected this solution and it as
7:58
as cool as they thought it sounded it
8:00
probably adds a tremendous expense and
8:03
it's just not needed and it doesn't
8:04
actually solve any real life problems I
8:05
don't think but I mean we had heard that
8:09
they have basically uh back burner
8:11
Vision Pro 2 in an effort to develop
8:14
this cheaper version right like that was
8:16
the story that that came out this week
8:19
like I heard they cancel Vision Pro to I
8:20
don't think that's true but they are not
8:23
actively working on it because they want
8:25
to get the cheaper version of Vision Pro
8:26
too I think they got to do something man
8:27
they're they're losing momentum big time
8:30
I mean it was huge it was a cultural
8:32
moment and then it predictably did what
8:36
we thought it was going to do it just
8:37
disappeared and even people that still
8:39
have the Vision Pro never talk about
8:41
them they they they seem like they're
8:43
still they're trying to figure out
8:46
reasons to use their Vision
8:47
Pro and there haven't really been a ton
8:50
of use cases to actually put the thing
8:52
on and wear
8:53
it hoping to God something useful comes
8:56
along some great app please I want use
8:59
my $3,500 headset plus stack yeah I mean
9:03
how often do you use yours Griffin oh I
9:06
use it I would say five days out of the
9:09
week okay so you still use it a lot oh
9:11
yeah yeah I think part of the problem is
9:13
that like uh you know it's a chick I
9:15
mean it's a chicken and egg problem
9:16
where like they they need to sell enough
9:18
headsets so people buy them so
9:19
developers make apps for them like it's
9:21
kind of Apple's responsibility to get
9:24
the ball rolling themselves and we just
9:25
haven't seen that kind of commitment
9:27
from Apple like they released Vision OS
9:28
2 and it doesn't come with any new
9:30
native Vision OS apps like calendar
9:32
reminders podcasts are still iPad apps
9:35
in compatibility mode there have been
9:37
like what three episodes of their
9:40
spatial TV series and like yeah oh yeah
9:44
it's been three months later and we
9:45
finally get episode two like okay great
9:48
they're not moving very fast on it apple
9:51
apple cares more about division Pro than
9:53
any other company on the planet and
9:54
they're not showing that they really
9:55
care about it at all yeah it's moving
9:58
surprisingly slow
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