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As Apple turns 50, it’s worth looking back on the company’s greatest accomplishments and lowest moments through history. If you don’t have time for David Pogue’s 600 page epic, maybe you have eight minutes for the single biggest piece of news every year. You can watch 50 years of Apple announcements compressed into a single video.
Produced by Extra Ordinary for Cult of Mac
"The Lift" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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0:03
Introducing Apple 2, the easy to operate
0:06
home computer. Just hook it up to your
0:08
TV to create dazzling color displays.
0:13
[music]
0:14
>> I had the most delightful conversation
0:15
with some four and 5-year-olds.
0:18
They they probably know as much about
0:19
the computer as I do.
0:21
>> When giant IBM introduces its own
0:23
[music] personal computer in 1981, the
0:26
PC world is finally taken seriously. I
0:29
can do some pretty complicated
0:30
mathematical graphing like smooth moving
0:33
averages and curve fitting.
0:35
>> We control Lisa by pointing to these
0:37
images on the screen with this unique
0:39
item [music] called a mouse. It can draw
0:41
a picture or it can draw conclusions.
0:45
It's a personal computer [music] from
0:47
Apple and it's as easy to use as this.
0:50
There are more Apple [music] 2os
0:52
teaching more subjects in more schools
0:54
than any other computer. Apple 2 GS.
0:58
Brilliant graphics, brilliant color,
1:01
brilliant sound.
1:02
>> All the work we've shown you was done by
1:03
the people in this room on a computer.
1:10
[music]
1:10
>> Now with the Macintosh portable, his
1:12
office can go with him around the world.
1:15
Announcing something [music] you've
1:16
never seen before in an inexpensive
1:18
Macintosh.
1:20
Color. [music] You are about to witness
1:23
a revolution called Power Book.
1:25
>> But the remarkable thing isn't just what
1:27
it [music] can do.
1:29
It's what it can become. Introducing
1:32
Power Book Duo. Newton is [music]
1:35
digital. Newton is as powerful as a
1:37
computer. Newton is intelligent. Newton
1:40
can receive a page. It sends faxes.
1:44
Power Macintosh is here. And the future
1:47
is better than you expected. Microsoft
1:50
Corporation [music] today officially
1:51
unveiled its Windows 95 computer
1:54
program.
1:54
>> The cyber hype has been [music]
1:56
relentless.
1:57
>> Go for it.
1:58
>> It's been worldwide
2:00
and [music] it's paying off.
2:01
>> When you've got just 28 minutes to save
2:04
the entire planet, you better hope you
2:06
[music] got the right computer
2:08
because the people who are crazy enough
2:10
to think they can change [music] the
2:12
world
2:14
are the ones who do. [music]
2:17
>> This is IMAC. The whole thing is
2:19
translucent. You can see into it.
2:20
[music] It's so cool. We've got a really
2:23
great handle here. The back of this
2:25
thing looks better than the front of the
2:26
other guys. By the way, iBook is the
2:28
name of this product.
2:31
One small step for a man and and one
2:33
giant leap for wireless networking.
2:36
>> This amazingly powerful G4 technology
2:39
into this 8 in cube and to cool it
2:42
without a fan. This amazing little
2:44
device holds a thousand songs and it
2:47
goes right in my pocket.
2:48
>> So, I can move this with just a touch
2:50
anywhere I want. Amazing. And the screen
2:54
literally floats in midair. The new 17in
2:58
Power Book.
2:59
>> As you can see, it is the world's
3:01
thinnest desktop computer, less than 2
3:02
in thin, and everything [music]
3:04
fits together right behind the display.
3:07
>> You ever wonder what this pocket's for?
3:11
I've always wondered that. Well, now we
3:14
know because this
3:18
is the new iPod 9, [applause] the
3:21
transition from the Power PC to Intel
3:25
processors. Today, Apple is going to
3:28
reinvent the phone. What we're going to
3:30
do is get [music] rid of all these
3:32
buttons and just make a giant screen. I
3:35
just take my finger and I square it.
3:38
We're showing you the whole New York
3:40
Times website. It's the ultimate digital
3:42
device.
3:48
This is the new MacBook Air and you can
3:51
get a feel for how thin it is. Built
3:53
into every iPod Nano is now an awesome
3:57
video camera as well as a pedometer. It
4:00
comes in awesome colors that are just
4:02
unimaginably beautiful. [music] If
4:04
there's going to be a third category of
4:06
device, it's going to have to be better
4:08
at these kinds of tasks. And we call it
4:11
the iPad. That's what it looks like to
4:14
see a whole web page right in front of
4:17
you. And you can manipulate [music] with
4:18
your fingers. Way better than a laptop.
4:22
Way better than a smartphone.
4:23
>> Siri [music] is your intelligent
4:26
assistant that helps you get things done
4:29
just by asking.
4:31
>> What is the weather like today? Here's
4:35
the forecast for today.
4:37
>> The only two notebooks in the industry
4:38
with retina display quality and it's
4:41
powerful and super thin and light. iOS
4:43
7. It's unbelievable. It's just gorgeous
4:46
from the typography on this lock screen
4:50
with these icons just takes advantage of
4:52
every pixel on that retina display.
4:54
[music]
4:55
Your friends never look more attractive.
4:58
And game center, we just completely ran
5:00
out of green felt and wood as well. This
5:02
has got to be good for the environment.
5:04
The iPhone 6 [music] and the iPhone 6
5:07
Plus from the glass front that curves
5:11
around the side to meet seamlessly with
5:14
the anodized aluminum back. [music]
5:16
Apple Pay.
5:18
We set out to make the best watch in the
5:21
world. You just raise your wrist and the
5:23
notification [music] will come in. It's
5:24
amazing to have a Maps application on
5:26
such a little device. Apple Watch helps
5:29
you live a better day. a new product
5:31
from Apple called Apple AirPods. [music]
5:34
Put a pair of AirPods near your iPhone
5:35
and open the case and you tap connect
5:38
and that's it. Cross your iPads and your
5:40
Macs as well.
5:42
>> iPhone 10.
5:43
>> It is beautiful to [music] look at. It
5:44
has glass on both the front and the
5:46
back. First OLED display great enough to
5:49
be in an iPhone. [music] Face ID.
5:54
This is the future of the smartphone
5:56
this year.
5:57
>> Biggest change since the original iPad.
6:00
LCD [music] that stretches from edge to
6:02
edge. Face ID. All new A12X Bionic.
6:05
Faster [music] than 92% of all the
6:07
portable PCs. Xbox One Slass graphics.
6:10
The new Apple Pencil attaches
6:11
magnetically. This [cheering] is the new
6:14
Mac Pro. It is the most powerful Mac we
6:17
have ever created and it has [music]
6:19
up to 28 cores.
6:21
>> 6K Retina display.
6:24
>> This is the new MacBook Air with M1.
6:26
[music] Faster than 98% of PC laptops
6:29
sold in the last year. [music] 15 hours
6:32
of wireless web browsing. Twice as long
6:34
on a single charge.
6:35
>> M1 Pro and M1 Max brand new MacBook Pro.
6:38
[music]
6:38
>> Physical keys replace the Touch Bar.
6:40
We're adding ports to the new MacBook
6:42
Pro. Mag Safe [music] is coming back.
6:44
>> Mac Studio is an entirely new Mac with
6:47
the unbelievable performance of our most
6:49
powerful Apple Silicon. And the Studio
6:51
Display is the perfect complement to Mac
6:53
Studio. Vision Pro is a new kind of
6:56
computer that augments reality by
6:58
seamlessly blending the real [music]
7:00
world with the digital world. The next
7:03
big step for Apple. It draws on your
7:05
personal context from across your apps.
7:07
>> Siri will [music] take actions inside
7:09
apps. Find something when you can't
7:11
remember it.
7:12
>> AI for the rest of us. Liquid Glass.
7:14
This unified design language creates a
7:16
more harmonious experience as you move
7:18
between products with the optical
7:20
qualities of glass and a fluidity that
7:23
only [music] Apple can achieve. It
7:25
transforms depending on your content. A
7:27
new level of vitality to every aspect of
7:30
your experience. The MacBook Neo, an
7:33
amazing [music] allnew Mac powered by
7:35
A18 Pro. Everything you'd expect of a
7:38
MacBook
7:39
at a price you wouldn't. [music]
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