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Apple AI Features Restricted in the EU
Mar 11, 2025
Apple's new AI features won't be available in the EU due to the Digital Markets Act. Learn why these restrictions are happening and what it means for EU users. Subscribe for more updates on Apple and tech news! Timestamps: 0:00 - Introduction: Major bummer for EU users 0:07 - Bloomberg reports on AI feature restrictions 0:22 - Impact of the Digital Markets Act 1:07 - Key iOS 18 features blocked in the EU 1:53 - Apple’s concerns about user privacy and security 2:42 - EU’s gatekeeper rules and tech companies affected 3:03 - Listener feedback and discussion 4:18 - Speculation on Apple’s motives and future actions Stay informed on the latest tech news by subscribing to our channel! More Apple news: http://www.cultofmac.com Follow us! Twitter: https://twitter.com/cultofmac Facebook: https://www.facebook.com/cultofmac Instagram: https://instagram.com/cultofmac/
View Video Transcript
0:00
with the story cuz it's like a major
0:02
bummer for anyone living in the EU but I
0:04
I at least wanted to like bring this up
0:08
uh according to uh Bloomberg Apple will
0:12
not be including any of the AI features
0:17
that they promoted on stage in the EU
0:20
what are there like 27 countries in the
0:22
EU EU does anyone actually know it's
0:24
impossible to know for sure but because
0:27
of
0:28
the I wanted to call the Digital
0:30
Millennium Copyright Act that's
0:32
obviously not it uh digital markets act
0:35
the digital markets act thank you
0:37
because of requirements in the digital
0:39
markets act or reportedly because of the
0:42
requirements in the markets what apple
0:44
is what Apple was blaming the dma but I
0:47
I have my skepticism on that I I was
0:49
just thinking the same thing like who
0:51
knows what their actual intentions are
0:55
but apparently because of what Apple
0:58
says are heighten regulations that they
1:01
are just not going to roll out any of
1:03
the Apple intelligence features to
1:05
anyone in the U you just will not get
1:06
them which of course is a major bummer I
1:08
mean like these are like the big
1:10
features of iOS 18 the ones they spent
1:12
the most time touting on stage the ones
1:14
that shot their stock price up after
1:17
having gone sideways for two years
1:20
finally broke them through the ceiling
1:21
and and made their stock price go uh
1:24
even higher and put College back on the
1:26
menu for my kids and it's not just the
1:30
AI features uh let's see here iPhone
1:33
mirroring and share playay screen
1:35
sharing uh let's see here is also going
1:38
to be part of the mix that will not will
1:40
not make it I don't know if those
1:43
surfaces are going to be uh diminished
1:45
in some way or if they're going to be
1:46
completely completely removed but I
1:50
think they're going to be blocked uh
1:52
from Apple quote uh we are concerned
1:54
that the interop interoperability
1:57
requirements of the dma could force us
1:58
to compromise the integrity of our
2:00
products in r in ways that risk user
2:03
privacy and data security Apple said in
2:06
a statement uh the EU dma forces uh big
2:10
technology company platforms to abide by
2:12
a long list of dues and don'ts tech
2:14
services are prohibited from favoring
2:16
their own offering offerings over this
2:18
is from the Bloomberg article by the way
2:20
uh own offerings over those of Rivals
2:22
they're barred from combining personal
2:24
data across their different Services
2:26
blocked from using
2:27
information um the they collect from
2:30
third party Merchants to to compete
2:32
against them I feel like I butchered
2:34
that sentence I'm not going back I'm
2:35
going to keep barreling forward a long
2:37
long sentence and now have to allow
2:39
users to download apps from rival
2:41
platforms okay so we know all that um as
2:45
part of the new rules the EU has
2:47
designated six of the biggest tech
2:49
companies as quote unquote
2:51
Gatekeepers powerful platforms that
2:53
require stricter scrutiny uh in
2:55
additional in addition to Apple that
2:57
requires or that list includes Microsoft
2:59
Google
3:00
Facebook and probably some others since
3:02
that's only some of them so just want to
3:04
give you a heads up like that would be a
3:07
major bummer man if I lived in the EU I
3:10
mean I'd be curious to hear from you all
3:14
if you care or not maybe you don't care
3:16
maybe the AI features weren't impressive
3:18
to you but I thought that they looked
3:19
pretty cool um but Teddy
3:24
zucchini in the chat I freaking hate how
3:26
EU handles Tech stuff I get privacy but
3:29
we tend to be overly paranoid well I
3:31
think also I think some of their
3:34
intentions are good but the results are
3:36
not what they expected because when you
3:39
have laws that are this complex you
3:41
don't necessarily know how people are
3:43
going to react to them or companies are
3:45
going to react to them but I I also
3:46
think that Apple might be trying to use
3:48
this these features to as a point of
3:51
Leverage to remove something that maybe
3:54
they actually don't need to remove this
3:56
is all pure speculation so please don't
3:58
come after me TC and legal team
4:00
um in order to build up some kind of
4:03
outrage among people who live in the EU
4:05
to to will start contacting lawmakers to
4:08
maybe ease the restrictions that Apple
4:10
has placed have has had placed upon them
4:14
because of regulators who let's be
4:16
honest are probably Android users anyway
4:19
so I have to imagine that's the case
4:21
because like the the dma says nothing
4:23
about yeah oh Apple has to enable iPhone
4:25
mirroring on Mac and PC not just the Mac
4:29
like that's that's not in the dma at all
4:31
there's no reason why there're I I I
4:33
struggle to imagine how a read of the
4:36
dma would prohibit them from
4:38
implementing Apple intelligence or
4:40
especially iPhone mirroring and screen
4:42
sharing like that that's nonsensical to
4:44
me it feels like that's a that's a
4:46
spiteful move on Apple's part
4:48
Christopher Gavin from the chat real
4:50
fast is saying they're not complex
4:51
they're vague and I think that's G to
4:53
say yeah they are vague they they are
4:55
all these weird rules that can be
4:57
interpreted any way that these people
4:59
want and they have this ridiculous like
5:02
what's the fine they can Levy a fine of
5:04
like 10% of Apple's worldwide revenues
5:08
that is insane is it really that high
5:11
wow yeah but it it's it's weird to be
5:13
like that uh if if apple is scared of of
5:17
breaking if apple is scared of that fine
5:19
being levied against them why would they
5:21
drag their feet on all every possible
5:23
technicality and loophole they can
5:25
regarding to the App Store but then be
5:27
all tiptoe and careful about pulling
5:29
phone screen mirroring like if if if
5:32
that's the logic that Apple's like
5:33
scared about getting that fine and that
5:34
they're you know just trying to follow
5:36
the letter of the law then like they're
5:37
not even acting consistently between
5:39
those two major areas
#Public Policy