Not Cool Enough (or Rich Enough) to Be A Mac: New Microsoft Ads




A series of Microsoft ads are aimed at budget consumers worried about price tags, further perpetuating the pricey Mac myth.

Associated Press reports the ads were shot by recruited unwitting subjects by posing as a market research firm studying laptop purchasing decisions.

It picked 10 people who answered a call for volunteers on Craigslist and other websites and sent them out with a camera crew and budgets ranging from $US700 to $US 2,000. If they found a computer that fit their criteria, they could keep it.

In the first 60-second ad, a red-haired recent college grad named Lauren is on the hunt for a speedy laptop with a 17-inch screen and a “comfortable” keyboard, all for less than $1000. She strides into an Apple store; then, the scene jumps to her walking out empty-handed, telling the camera that the only laptop in her price range has a 13-inch screen.

Back in the car, she sighs and says, “I’m just not cool enough to be a Mac person.”

Lauren heads to Best Buy next and buys a Windows notebook made by Hewlett-Packard Co. for $US699. And she wasn’t alone. While some might have been able to find an Apple computer that fit the budget, Microsoft said none of the people they filmed picked a Mac.

Via The Age


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