Apple is inviting owners of its latest iPhone lineup to share their best Night mode photos. It plans to choose five winning snaps that will be showcased on the Apple website and official Instagram channel.
Winners may also see their photos featured in digital advertising campaigns, at Apple Stores, on billboards, or in third-party photo exhibitions, Apple says. You may also receive some cash.
iPhone is the world’s most popular camera, according to the latest data from Flickr. And the iPhone 11 lineup boasts Apple’s best cameras to date, with huge improvements over their predecessors.
They’re also the first with a handy Night mode, which magically brings light to even the darkest environments. And Apple wants to see what you can do with it.
Apple calls for great Night mode photos
“Apple is starting the new year by celebrating more captivating ways to shoot on iPhone with an all-new Night mode photo challenge,” the company today revealed.
“Users are invited to share their impressive Night mode images captured with iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max.”
You have until January 29 to submit your best shots. A panel of select judges, which includes Apple’s Phil Schiller and a bunch of pro photographers, will evaluate the submissions and choose five winning photos on March 4.
Apple says winners will be celebrated on the Apple Newsroom, Apple.com, and Apple’s official social media accounts. They may also appear in Apple’s “Shot on iPhone” marketing campaigns through various channels.
How to submit your photos
To participate in the challenge, upload your photos to Instagram or Twitter using the hashtags #ShotoniPhone and #NightmodeChallenge. Apple asks you to also mention which iPhone model you used to take the shot.
You can also email your photos to Apple via shotoniphone@apple.com. Name your image using the format “firstname_lastname_nightmode_iPhonemodel,” Apple says.
Photos edited using Apple’s built-in tools on iOS, or third-party apps, are accepted. You must be 18 years or older to participate. The complete list of rules is available in a PDF.
What about compensation?
Apple has received criticism for using user photos in marketing campaigns without offering compensation in the past. It has since changed its stance on that, and you’ll be pleased to know compensation is again offered this time around.
“Apple believes strongly that artists should be compensated for their work and will pay a licensing fee to the five winning photographers for use of such photos on Apple marketing channels,” Apple explains.
Apple says you will retain the rights to your photo, but by submitting it, you grant Apple non-exclusive license for one year. Any photos it uses will include a photographer credit.
