Samsung ad disses iPhone’s lack of Portrait Mode video

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Samsung
Score one point for the Note 10+.
Photo: Samsung

Samsung’s unleashed its latest attack ad on Apple this morning as fans queued up online to pre-order the new iPhone 11 and iPhone 11 Pro. The short ad tells iPhone lovers to switch to the Galaxy Note10 because it has one feature the new iPhones can’t match: Live Focus video.

Check out the difference between the iPhone and Galaxy Note 10:

Live Focus Video is essentially Portrait Mode for video— the ability to unfocus the background to draw attention to what’s going on in the foreground. It’s called bokeh by everyone but Apple.

It is a bit surprising Apple didn’t add the feature this year considering the iPhone 11 Pro is the best camera the company has ever made. Apple’s new A13 processor should be more than powerful enough to handle the feature too. It’s possible that Apple could add it in a future software update.

The iPhone 11 Pro camera array offers 4x optical zoom range thanks to the telephoto, wide-angle and ultrawide angle lenses in the back. Apple also added a new Night mode that activates automatically to capture more detail in low-light environments.

Shipping times for iPhone 11 and iPhone 11 Pro pre-orders have already started slipping out. Units are supposed to land at Apple stores on September 20, but if you didn’t pre-order early this morning you might have to wait until October for some models to ship.