Apple Pay expands its reach to Target, Taco Bell, other top retailers

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Apple Pay adoption
Target stores are now accepting Apple Pay.
Photo: Apple

Apple Pay is now rolling out in Target stores throughout the United States, and will soon be available at Taco Bell, Jack in the Box, and other top retail locations.

The expansion means that 74 of the top 100 merchants and 65 percent of all retail locations in the U.S. now offer support for Apple’s mobile payment platform.

Target was one of the biggest retailers avoiding Apple Pay, but last November, four years after Apple Pay made its debut, some stores finally started rolling out contactless payment terminals.

Apple has now confirmed that Target is one of several U.S. retailers that are adding Apple Pay support today — or in the near future.

Apple Pay hits Target and Hy-Vee today

All 1,850 Target locations will support Apple Pay “in the coming weeks,” Apple says, but the rollout has started today, so you may find some stores are already prepared. Hy-Vee and Speedway stores are also accepting Apple Pay payments today.

More than 7,000 Taco Bell stores and 2,200 Jack in the Box locations will follow with Apple Pay support “in the next few months.”

“Whether customers are buying everyday household items, groceries, snacks for a road trip or grabbing a quick meal, Apple Pay is the easiest way to pay in stores, while also being secure and faster than using a credit or debit card at the register,” said Jennifer Bailey, Apple’s vice president of Internet Services.

“We’re thrilled even more customers will be able to pay at their favorite stores and restaurants using the Apple devices that are always with them.”

Apple Pay supported by 74 of top 100 merchants

The latest expansion comes soon after Apple Pay rolled out to 500 Costco stores, 8,400 CVS stores, and 95 percent of 7-Eleven stores throughout the U.S. It helps Apple Pay retain its crown as the top mobile payments service.

If you’re not already using Apple Pay, you should be. Not only is it a faster and more secure way to pay for your goods, but it can also help you save. Apple regularly runs promotions that offer U.S. shoppers sweet discounts and even freebies for buying with Apple Pay.