The app promises that you’ll be able to order anything off the menu, pay for it, and have it prepared for you when you arrive. Not quite revolutionary, but a deliberate stab at modernizing the drive-thru experience. Order from your iPhone, and you get to skip the line.
It’s not every day that I get to write about Taco Bell, so I jumped at the opportunity to give it a test drive. Here’s my experience with the Taco Bell app from start to finish:
What if you could skip the late-night line at Taco Bell by ordering from your phone? It would be Doritos Locos heaven.
Taco Bell is trying to reinvent the drive-through with a new mobile app released today for iOS and Android. The entire Taco Bell menu is available inside the app, with all the customization options you can get in-person (and some app-exclusive food items coming in the future). Most importantly, you can place orders from anywhere and have them ready when you arrive.
In some ways, it’s perfect timing: Sequels and viral magic have become staples of marketing and pop culture. But can the burger chain recapture the glory of its 2004 campaign, which racked up more than a billion views with its camgirl-inspired creepiness? While we’re waiting to find out, here are 15 bizarre brand mascots that demand a reboot.