iPhone X launch sales will be revealed in Apple’s Q1 earnings call


What’s it like to have your startup bought by Apple? Stressful
Apple's next earnings call will tell us a whole lot about the way 2018 will play out.
Photo: Ste Smith/Cult of Mac

Apple’s first quarterly earnings call of 2018 will take place on Thursday, February 1, the company has revealed.

Apple will host a conference call to discuss its first fiscal quarter results for the year. This will happen at 2:00 p.m. PT or 5:00 p.m. ET, and is available to listen to online.

The earnings call will reveal details of Apple’s all-important holiday quarter, traditionally the hottest three months of the company’s year.

This year is of added interest since an impressive quarter, buoyed by the iPhone X “super cycle,” could send Apple closer to the highly anticipated $1 trillion valuation mark some analysts have been predicting for 2018.

On the other hand, Apple has recently been hit by concerns that the iPhone X is failing to sell in the numbers expected. Until now, those remain rumors, but will be straightened out during the earnings call. (Although there’s a chance that Apple will not provide a breakdown of sales into either iPhone 8/8 Plus or iPhone X categories — particularly if the iPhone X is disappointing in this area.)

At Apple’s last earnings call, in early November 2017, Apple posted total revenues of $52.6 billion. These were well above the estimated $50.7 billion Wall Street was expecting, buoyed by strong sales of the iPhone 8 and iPhone 8 Plus. (This was prior to the launch of the iPhone X.) Tim Cook proclaimed it to be Apple’s best Q4 ever.

Will the same follow for Q1 2018? We’ll have to wait one more month to find out.